Visitor Profile (January - December) St. Petersburg/Clearwater: - - PowerPoint PPT Presentation

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Visitor Profile (January - December) St. Petersburg/Clearwater: - - PowerPoint PPT Presentation

Jan 21, 2023 190 likes •291 views

Cale lendar Year 2016 Visitor Profile (January - December) St. Petersburg/Clearwater: YTD 2016 Visitation/Economic Impacts of Tourism Calendar Year 2016 Overnight Economic Room Nights Visitors Impact (H/M/C + VF/R) (H/M/C + VF/R) 2016

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SLIDE 1
  • St. Petersburg/Clearwater: YTD 2016

Cale lendar Year 2016 Visitor Profile

(January - December)

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SLIDE 2

Visitation/Economic Impacts of Tourism

Calendar Year 2016

Overnight Visitors

(H/M/C + VF/R)

2016

6,349,500

2015

6,197,500

Room Nights

2016

7,354,900

2015

7,310,800

Economic Impact

(H/M/C + VF/R)

2016

$9,733,073,100

2015

$9,253,897,100

%D +2.5 %D +5.2 %D +0.6

  • St. Petersburg/Clearwater: Calendar Year 2016
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SLIDE 3
  • St. Petersburg/Clearwater: Calendar Year 2016

Visitor Origins (H/M/C + VF/R)

Cal alen endar Yea ear r 20 2016 16

# of Visitors 2015 # of Visitors 2016 D from Previous Year % D from Previous Year

Florida 707,996 725,733 +17,737 +2.5 Southeast 407,093 423,169 +16,076 +3.9 Northeast 1,421,525 1,466,142 +44,617 +3.1 Midwest 1,803,370 1,834,712 +31,342 +1.7 Canada 335,751 319,173

  • 16,578
  • 4.9

Europe 1,146,672 1,164,005 +17,333 +1.5

  • Opp. Mkts.

196,493 193,366

  • 3,127
  • 1.6

Latin America 178,600 223,200 +44,600 +25.0

Total

6,197,500 6,349,500 +152,000 +2.5

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SLIDE 4

2015 2016 % D

Occ. 77.2% 76.8%

  • 0.5%

ADR $138.26 $146.29 +5.8%

  • St. Petersburg/Clearwater: Calendar Year 2016

RevPAR $106.74 $112.35 +5.3%

RDS Occupancy/Room Rates

Cal alen endar Yea ear r 20 2016 16

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SLIDE 5

December 2016 Visitor Profile

  • St. Petersburg/Clearwater: December '16
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SLIDE 6

Visitation/Economic Impacts of Tourism

December 2016

Overnight Visitors

(H/M/C + VF/R)

2016

528,000

2015

511,700

Room Nights

2016

555,200

2015

561,700

Economic Impact

(H/M/C + VF/R)

2016

$761,192,900

2015

$712,066,300

%D +3.2 %D +6.9 %D

  • 1.2
  • St. Petersburg/Clearwater: December '16
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SLIDE 7
  • St. Petersburg/Clearwater: December '16

Visitor Origins (H/M/C +VF/R)

De December r 20 2016 16

# of Visitors 2015 # of Visitors 2016 D from Previous Year % D from Previous Year

Florida 42,983 48,048 +5,065 +11.8 Southeast 30,702 32,736 +2,034 +6.6 Northeast 127,413 133,584 +6,171 +4.8 Midwest 131,507 132,000 +493 +0.4 Canada 35,819 35,376

  • 443
  • 1.2

Europe 117,691 123,552 +5,861 +5.0

  • Opp. Mkts.

25,585 22,704

  • 2,881
  • 11.3

Total

511,700 528,000 +16,300 +3.2

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SLIDE 8

2015 2016 % D

Occ. 64.9% 63.6%

  • 2.0%

ADR $134.32 $142.47 +6.1%

  • St. Petersburg/Clearwater: December '16

RevPAR $87.17 $90.61 +3.9%

RDS Occupancy/Room Rates

De December r 20 2016 16