Visit Indys 100% UGC Strategy 2014 Media Mix Current Media Mix - - PowerPoint PPT Presentation

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Dec 28, 2022 165 likes •357 views

Visit Indys 100% UGC Strategy 2014 Media Mix Current Media Mix Facebook CTR Facebook CTR: with UGC Video: 1.15% 2.2% Data: 1/1/18 - 9/4/18 CTR: 4.21% Web User Sessions Heads in Beds Goal: 2,900,000 Goal: 1,214,000 YTD: 2,844,823

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Visit Indy’s 100% UGC Strategy

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2014 Media Mix Current Media Mix

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Facebook CTR with UGC Video:

2.2%

Data: 1/1/18 - 9/4/18

Facebook CTR:

1.15%

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CTR: 4.21%

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Web User Sessions Goal: 2,900,000 YTD: 2,844,823 98% to Goal (+1.42% YoY) Heads in Beds Goal: 1,214,000 YTD: 1,082,734 89% to goal (+.06% YoY) Data current as of Nov. 19

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THE DIGITAL LANDSCAPE IS SHIFTING

Organic Traffic down -16%
Paid Display up +14%
SEM up +53%

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Get In Touch

jrobinson@visitindy.com amrita@crowdriff.com