Visit Indys 100% UGC Strategy 2014 Media Mix Current Media Mix - PowerPoint PPT Presentation

Dec 28, 2022 •165 likes •356 views

Visit Indys 100% UGC Strategy 2014 Media Mix Current Media Mix Facebook CTR Facebook CTR: with UGC Video: 1.15% 2.2% Data: 1/1/18 - 9/4/18 CTR: 4.21% Web User Sessions Heads in Beds Goal: 2,900,000 Goal: 1,214,000 YTD: 2,844,823

Visit Indy’s 100% UGC Strategy
2014 Media Mix Current Media Mix
Facebook CTR Facebook CTR: with UGC Video: 1.15% 2.2% Data: 1/1/18 - 9/4/18
CTR: 4.21%
Web User Sessions Heads in Beds Goal: 2,900,000 Goal: 1,214,000 YTD: 2,844,823 YTD: 1,082,734 98% to Goal (+1.42% YoY) 89% to goal (+.06% YoY) Data current as of Nov. 19
THE DIGITAL LANDSCAPE IS SHIFTING ● Organic Traffic down -16% ● Paid Display up +14% ● SEM up +53%
Get In Touch jrobinson@visitindy.com amrita@crowdriff.com

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