Viral Video Marketing Pecha Kucha Presentation Shane Hirschman, - - PowerPoint PPT Presentation

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Jun 05, 2023 256 likes •488 views

Viral Video Marketing Pecha Kucha Presentation Shane Hirschman, Creative Web, Winter 2008 Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through

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Viral Video Marketing

Pecha Kucha Presentation

Shane Hirschman, Creative Web, Winter 2008

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Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

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The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites.

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Works Cited

MediaPost’s “Video Insider”

Viral Videos Ads: No Marketing Panacea (http://blogs.mediapost.com/video_insider/?p=127) Ask The Experts: The Future Of Online Video Advertising (http://blogs.mediapost.com/video_insider/?p=137) Marketing on YouTube: How to Promote Your YouTube Videos With Article Marketing (http://blogs.mediapost.com/video_insider/?p=136) Ask the Experts: More On The Future of Online Video (http://blogs.mediapost.com/video_insider/?p=143)

Wikipedia Viral Marketing (http://en.wikipedia.org/wiki/Viral_marketing) Viral Video (http://en.wikipedia.org/wiki/Viral_video) TechCrunch The Secret Strategies Behind Many “Viral” Videos, Dan Ackerman Greenberg http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/ Meme Labs http://memelabs.com/