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Using Deep Learning and Google Street View to Estimate the Demographic Makeup of the US Timnit Gebru, Jonathan Krause, Yilun Wang, Duyun Chen, Jia Deng, Erez Lieberman Aiden, Li Fei-Fei Presented by Chia-Wen Cheng Wed Nov 8, 2017 Each year,


  1. Using Deep Learning and Google Street View to Estimate the Demographic Makeup of the US Timnit Gebru, Jonathan Krause, Yilun Wang, Duyun Chen, Jia Deng, Erez Lieberman Aiden, Li Fei-Fei Presented by Chia-Wen Cheng Wed Nov 8, 2017

  2. Each year, the U.S. Census Bureau spends $1 billion surveying the population.

  3. Challenges of Population Survey Labor-intensive ● Time-consuming ● Ignore smaller areas ●

  4. A faster, more efficient, and higher-resolution way of studying the population?

  5. The type of car people own is a strong indicator of their demographic information.

  6. Vehicular Census via Google Street View Images 200 American cities ● 50 million Street View Images ● 22 million vehicles ● 2,657 different categories of cars ● Vehicle characteristics ● Make, model, year, body type... ○

  7. Automated System for Monitoring Demographic Trends Street View Car Car images Detection Classification Extract Demographic race, income, education, car-related voting pattern Estimation attributes

  8. Car Detection Deformable Part Models (DPMs) ● Tradeoff between performance and efficiency ● Image credit: P. Felzenszwalb et al.

  9. Car Classification Street View images 2657-way AlexNet classification Product shot images domain adaptation

  10. Car-Related Attributes 88 attributes: The average number of detected cars per image ● Average car price ● Miles per gallon ● Percent of total cars that are hybrids ● Percent of total cars that are electric ● Percent of total cars that are from each of seven countries ● Percent of total cars that are foreign (not from the USA) ● Percent of total cars from each of 11 body types ● Percent of total cars whose year fall within each of five year ranges: 1990-1994, 1995-1999, ● 2000-2004, 2005-2009, and 2010-2014 Percent of total cars whose make is each of 58 makes in our dataset ●

  11. Demographic Estimation Income Ridge regression Voter preference 88 car-related attributes Race Logistic regression Education

  12. Results Race

  13. Results Education Income

  14. An interesting finding “ If the number of sedans encountered during a 15-minute drive through a city is higher than the number of pickup trucks , the city is likely to vote for a Democrat during the next Presidential election; otherwise, it is likely to vote Republican . “

  15. Strengths Overall: Solve a practical problem ● Think outside of the box ● Technique: Almost real-time monitoring ● Fine spatial resolution ●

  16. Weaknesses Hand-crafted car-related attributes ● Correlation between car ownership and demographics ? ● Generalizable to other demographic factors? ● e.g. religion, birth rate, death rate, marriage age, marital status

  17. Extension Other types of imagery ● e.g. Drone View images, satellite images Predict traffic flow ●

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