Untangling the marketing supply chain ADD YOUR BRAND HERE - - PowerPoint PPT Presentation

ADD YOUR BRAND HERE

COMMUNISIS

Andrew Wood, Head of Strategy & Proposition

Untangling the marketing supply chain

AGILITY SPEED VISIBILITY WASTAGE LOSS & INEFFICIENCIES COMPLEXITY

Packaging Agencies

• Design the

cutters, packaging

• Configures

layout and

• ptimise

Co- Packers

• Takes the brief and

builds the display in quickest possible time

• Transactional

Marketing Procurement Agencies

• Complete all services,

creative, GTM, packaging, cutters, Artwork, co-packing, transport

• In house and procured
• Strategic and Operational

Poolers  Supply the underload  Limited interaction in eco- system  Large customer and retailer portfolio  Limited in competition Hauliers

• Load

movement

• Operational

v strategic Manufacturer HO  Ac/Cat Teams  Marketing  SC  In – house or

• utsource

packaging, creative agencies etc Retailer HO  Buying/Cat Teams  Marketing  SC  In – house or outsource packaging,  creative agencies

• Standards/Acceptance

Merchandising Agencies

• Tactical
• Activities

In store

BEEN THERE, TRIED THAT

BEEN THERE, TRIED THAT

IDENTIFITED COLLABORATION OPPORTUNITIES ACROSS INCUMBENT SUPPLY CHAIN IDENTIFIED WASTE REDUCTION AND LEADTIME IMPROVEMENTS UNPICKED THE END TO END SUPPLY CHAIN PROCESS IDENTIFIED VALUE CONTRIBUTED BY EACH STAKEHOLDER RE-ENGINEERED THE ENTIRE PROCESS

BEEN THERE, TRIED THAT

BEEN THERE, TRIED THAT

BEEN THERE, TRIED THAT

DRIVES INCREMENTAL SALES DELIVERS BESPOKE OFFERS DIRECTLY TO SHOPPERS AT POINT OF PURCHASE TECHNOLOGY THAT MEASURES IN REAL-TIME INCREASES EFFECTIVENESS OF PROMOTIONAL ACTIVITY

BEEN THERE, TRIED THAT

BEEN THERE, TRIED THAT

FOCUS CHANGE COLLABORATE IDENTIFY CHALLENGE