University of Missouri University of Missouri Mizzou Numbers - - PowerPoint PPT Presentation

Mizzou Numbers

Recruitment: 2010 Presented by

E ll Enrollment

5,604 Freshmen 1,351 Transfers 23 846 U d d 23,846 Undergrad

31 221 Total

Record

31,221 Total

Record Breaking!

Opening Day 2009

Success

85.4% Freshman Retention R t

Highest

Rate

Highest Ever!

Success

25 6 A ACT 25.6 Average ACT

Hi h t i 8 Highest in 8 years

Success

68.8% Graduation Rate

E ll Enrollment

Bright Flight: 474 Curators: 430 Curators: 430 Excellence: 689 Mark Twain: 340 H i 76 Heritage: 76 Diversity: 397 Brooks: 35 Nat’l Merit: 19

Success

484 African American Freshmen (8.6%) 152 Hispanic Freshmen

E ll Enrollment

Freshman Class 72% Missouri 28% Non-resident

Opening Day 2009

i Mizzou

St ti ti Statistics

2008 Undergrad Residency Numbers

Resident 18,389 (79.8%) Non-Resident 4,260 (18.5%) Non Resident 4,260 (18.5%) International 385 (1.7%) Total 23,042 Total 23,042

Rank Degree Program FTC

Most Frequently Declared FTC Majors Fall 2008

1 Business (Undeclared) 1,096 2 Journalism/Pre-Journalism, A&S 1,002 3 Undeclared, A&S 756 4 Biological Sciences 319 5 P H lth R l t d P f i 271 5 Pre-Health Related Professions 271 6 Engineering-Undeclared 211 7 Psychology 170 7 Psychology 170 8 Nursing 154 9 Animal Sciences 130 9 Animal Sciences 130 10 Biochemistry 129

T FTC Top FTC

Feeder States

2008 2007 2006 2005

• 1. Missouri

4,420 3,972 3,856 3,729

p

Feeder States

, , , ,

• 2. Illinois

633 401 422 399

• 3. Texas

203 130 129 143

• 4. Kansas

84 88 77 66 5 Colorado 34 24 21 27

• 5. Colorado

34 24 21 27

• 6. Iowa

30 23 29 22

• 7. Minnesota

28 34 25 36

• 8. California

25 19 29 23

• 9. Wisconsin

24 18 13 17

• 10. Arkansas

18 15 12 21

• 10. Indiana

18 16 15 9 12 Florida 16 15 9 9

• 12. Florida

16 15 9 9

• 12. Nebraska

16 14 13 12

• 14. Oklahoma

15 22 17 16

• 15. Tennessee

13 15 15 19

2008 Enrollment Summary

FS2008 FTC Enrollment

STATE Increase FS2008 FS2007 ILLINOIS 57% 634 403 TEXAS 56% 203 130 TEXAS 56% 203 130 DALLAS Increase FS2008 FS2007 FS2006 FS2005 FS2004 FS2003 DALLAS Increase FS2008 FS2007 FS2006 FS2005 FS2004 FS2003 Enrolled 55% 143 92 75 87 57 40 CHICAGO Increase FS2008 FS2007 FS2006 FS2005 FS2004 FS2003 Enrolled 62% 388 239 204 221 182 150

2008 SIS Enrollment data

Largest Feeder Counties of Freshman Class

2008 2007 St Louis County 1,537 1,386

• St. Charles County

427 ~35% 396 1 964 1 782 1,964 1,782 Jackson 415 336 Clay 170 ~11% 137 Clay 170 11% 137 Entire State of Kansas 84 88 669 561 Boone County 338 354 Cole County 121 ~8% 74 459 428 459 428

2008 Enrollment Summary

T O

HIGH SCHOOL #FTC HIGH SCHOOL #FTC Rock Bridge 172 Oakville Senior 42 Hickman 112 St Josephs Academy 42 Lafayette-St Louis 111 Francis Howell 41

P 5

y Marquette 108 Rockhurst 41 Jefferson City Senior 79 Webster Groves Senior 40 Parkway South 79 Nerinx Hall 39 CBC 75 Park Hill South 39 De Smet Jesuit 65 Blue Springs 38

5

De Smet Jesuit 65 Blue Springs 38 Eureka 61 Lee's Summit Senior 37 Kirkwood 61 Ursuline Academy 36 Parkway Central 57 Wentzville High 36 Liberty-Clay 56 Fort Zumwalt South 32

F E E

Lindbergh 53 Troy Buchanan High 32 Lee's Summit North 51 Cor Jesu Academy 30 Oak Park 51 Duchesne 30 Parkway North 51 Lee's Summit West 30 Parkway West 51 Saint Charles West 30

E D E

Parkway West 51 Saint Charles West 30 Fort Zumwalt West 50 Rockwood Summit 29 St Louis University High50 Park Hill Senior 26 Mehlville Senior 49 Pattonville 26 Central High 47 Wentzville Timberland 26

R S

Helias 45 Camdenton High 25 Blue Springs South 44 Jackson High School 25 Francis Howell Central 42 Marshall High 25 Francis Howell North 42 Notre Dame 25

2008 Enrollment Summary

T O

HIGH SCHOOL #FTC HIGH SCHOOL #FTC Rock Bridge 172 Oakville Senior 42 Hickman 112 St Josephs Academy 42 Lafayette-St Louis 111 Francis Howell 41

P 5

y Marquette 108 Rockhurst 41 Jefferson City Senior 79 Webster Groves Senior 40 Parkway South 79 Nerinx Hall 39 CBC 75 Park Hill South 39 De Smet Jesuit 65 Blue Springs 38

5

30 Feeders in St. Louis

De Smet Jesuit 65 Blue Springs 38 Eureka 61 Lee's Summit Senior 37 Kirkwood 61 Ursuline Academy 36 Parkway Central 57 Wentzville High 36 Liberty-Clay 56 Fort Zumwalt South 32

F E E

Lindbergh 53 Troy Buchanan High 32 Lee's Summit North 51 Cor Jesu Academy 30 Oak Park 51 Duchesne 30 Parkway North 51 Lee's Summit West 30 Parkway West 51 Saint Charles West 30

E D E

Parkway West 51 Saint Charles West 30 Fort Zumwalt West 50 Rockwood Summit 29 St Louis University High50 Park Hill Senior 26 Mehlville Senior 49 Pattonville 26 Central High 47 Wentzville Timberland 26

R S

Helias 45 Camdenton High 25 Blue Springs South 44 Jackson High School 25 Francis Howell Central 42 Marshall High 25 Francis Howell North 42 Notre Dame 25

2008 Enrollment Summary

Recruitment Recruitment

Recruitment: 2010 Presented by

S i Setting

G l

g

Goals

• Maintain quality

h di i

• Enhance diversity
• Enhance flagship status
• Increase market dominance in Missouri
• Increase national awareness

Target

A di

g

Audience

• Admissible students
• High ability students
• Minority students
• People who influence students
• Primary markets: MO, IL, KS, TX
• Secondary markets: Tulsa, Omaha, Minneapolis,

Secondary markets: Tulsa, Omaha, Minneapolis, Indianapolis, Memphis

R it t Recruitment

Activities Activities

• Direct Mail & Email
• Travel (College fairs, visits, workshops)
• Campus Visit
• Events- On and off campus

Events On and off campus

• Telecounseling

C l R l ti

• Counselor Relations

A hi i Achieving

Goals Goals

Camp s isit the single most

• Campus visit = the single most

important recruitment activity

i i i i i i id

• Customer service is #1 priority university wide
• Everyone walks the talk

E thi lk th t lk

• Everything walks the talk
• All forms of communication drives students to visit
• Using currently enrolled students to recruit
• Using currently enrolled students to recruit

Ch ll

Recruitment

Challenge

• Recruitment is a continuous

process The prospective student

• process. The prospective student

population changes annually, each year’s juniors and seniors and their parents must be made aware of MU’s unique advantages.

F P E ll d S d

Missouri High School Graduates

From Prospect to Enrolled Student

Missouri High School Graduates Prospect data base 80 000 80,000 Applicants 14 347 16 222 14,347 16,222 Accepted 12,223 13,579 Paid Enrollment Fee 5,795 5,649

U i U i 8 O i D

Enrolled 5,812 5,620

Using 200 ng 2008 Open pening ng Day ay Stat Statistics istics

Where do we get the names?

• Student-initiated (score senders

Student initiated (score senders, inquiries, AP Exams, etc.)

• Purchased searches (ACT, SAT,

Purchased searches (ACT, SAT, PLAN, PSAT)

• Travel-initiated (high school visits,

Travel initiated (high school visits, college fairs, etc.)

• Campus Visits

p

S h D

ACT

ACT MO 21 22

Search Data

ACT MO 21-22 ACT MO KS 23-26 ACT IL Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 23-26 ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 27-28 , p , p , , , p ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 29-32 ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 33+ MO African-American 17-20 IL African American 21 23 IL African-American 21-23 Nationwide Diversity Journalism

SAT

PSAT

PST22 U.S. Sophomore Journalism 1330+ PST21 MO IL KS TX Soph 1210-1600

SAT

INDIANAPOLIS 1210-1600 p PST20 MO IL KS TX Soph 1090-1200 PST14 U.S. JOURNALISM 1330+ PST12 MO IL KS TX IN 1290-1600 PST11 MO IL KS TX IN 1210 1280

PLAN

PST11 MO IL KS TX IN 1210-1280 PST10 MO IL KS TX IN 1050-1200 PLAN MO SOPH 23-36 PLAN IL SOPH 23-36 PLAN MO SOPH 20-22

Mi i

Competition

Missouri

Competition

Mizzou Received 10,442 ACT scores from Missouri students in the class of 2008 I tit ti O l % Institution Overlap % Missouri State University 3,185 30.5 University of Central Missouri 1,351 12.9 Tr man State Uni ersit 1 339 12 8 Truman State University 1,339 12.8 Southeast Missouri State University 1,289 12.3 UMKC 1,178 11.2

2008 ACT EIS Market and Yield Analysis data

N i id

Competition

Nationwide

updated

Competition

Mizzou received 12,976 ACT scores from students nationwide in the class of 2008

p

Institution Overlap % University of Kansas 1,043 8.0 Saint Louis University 1,000 7.7 Kansas State University 606 4.7 Washington University 593 4.6 University of Illinois 471 3.6 University of Arkansas 339 2.6 Indiana University 261 2.0 University of Iowa 250 1.9 University of Nebraska 235 1.8 University of Texas 219 1.7

2008 ACT EIS Market and Yield Analysis data

2008 FTC African-American & Hispanic Enrollment

State Fall 2008 Fall 2007 Increase

African-American

State Fall 2008 Fall 2007 Increase Missouri 251 239 5% Illinois 111 45 147% Texas 26 23 13% Texas 26 23 13%

Hispanic/Latino

State Fall 2008 Fall 2007 Increase Missouri 86 65 32%

Hispanic/Latino

Illinois 14 14 0% Texas 16 8 100%

2008 SIS Enrollment data

Mi i Minority

Recruitment

• Direct Mail

y

Recruitment

• Direct Mail
• Coordinator of Culturally Diverse Recruitment Programs
• United Ambassadors

E (B k I i Cl I )

• Events (Brooks Interviews, Clue In)
• Special groups
• Group Visits

p

• Outreach to urban districts

T f Transfer

Recruitment Recruitment

• Transfer Coordinator

C i C ll Vi i & F i

• Community College Visits & Fairs
• Transfer Days
• Transfer Ambassadors

Mizzou Visitors Mizzou Visitors

Recruitment: 2010 Presented by

Academic Year Regular (Daily) Group Special Events GRAND Year (June-May) (Daily) Visitors Group Visitors Events Visitors GRAND TOTAL

2002-2003 10,257

1,839 6,205 18,301

2003-2004 11,475

2,088 5,991 19,554

2004-2005 11,237

2,834 7,184 21,255

2005-2006 11,964

2,388 7,144 21,496

2006-2007 12,636

2,928 7,767 23,331

2007 2008 2007-2008 15,558

3,297 8,370 27,225

23% increase in Daily Visitors (51% since 2003) y

( )

16.7% increase in Total Visitors

2008 SIS Visitor data

29 000

Total Campus Visitors

2002-03 through 2007-08

27,000 29,000 23 000 25,000 21,000 23,000 17,000 19,000 , 2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008 SIS Visitor data

D il Daily

Visitors Visitors

2008 Month Student Visitors Total Visitors Including Family

Mi Mizzou

2009 E t 2009 Events

M t Mi D Meet Mizzou Days Saturday, September 26 Saturday, November 14 Black & Gold Days Friday, October 2 Friday, October 23 Friday, October 23 Scholars Nights Wednesday, November 4 (Kansas City) Wednesday November 18 (St Louis) Wednesday, November 18 (St. Louis)

Mi Mizzou

2010 E t 2010 Events

Meet Mizzou Days Saturday, February 13 Saturday, April 17 Saturday, April 17 Saturday, April 24 Brooks Scholarship Interviews Saturday, February 6 y y Saturday, February 20 Black & Gold Days Friday, March 12 Friday, March 19 Preview MU Wednesday, March 3 (Columbia) W d d M h 10 (St L i ) Wednesday, March 10 (St. Louis) Wednesday, March 17 (Kansas City) TBA (Springfield)

F ll 2008 Fall 2008

Events

Event Name Day Date Attendance

Events

Meet Mizzou Day Saturday September 27 828 Counselor Luncheon - Dallas Thursday October 2 70 Black & Gold Day Friday October 10 562 Counselor Luncheon - Chicago Thursday October 16 75 Counselor Luncheon - Chicago Friday October 17 65 Black & Gold Day Friday October 17 458 Black & Gold Day Friday October 24 657 Meet Mizzou Day Saturday November 1 976 Scholars Night - St. Louis Wednesday November 12 300 Transfer Day Tuesday December 2 280* Scholars Night - Kansas City Tuesday December 9 135*

S i 2009 Spring 2009

Events

Event Name Day Date Attendance

CPW-Kansas City Saturday January 24, 2009 205

Events

CPW-Columbia Sunday January 25, 2009 161 CPW-St. Louis Sunday February 1, 2009 253 Meet Mizzou Day Saturday February 14, 2009 615 Wednesday Preview-Kansas City Wednesday March 4, 2009 505 Preview-St. Louis Wednesday March 11, 2009 800 Black & Gold Day Friday March 13, 2009 568 Preview Columbia Wednesday March 18 2009 364 Preview-Columbia Wednesday March 18, 2009 364 Black & Gold Day Friday March 20, 2009 759 Preview-Chicago Sunday March 22, 2009 552 Preview-Dallas Wednesday March 25, 2009 230 a c 5, 009 Transfer Day Thursday April 2, 2009 140 Meet Mizzou Day Saturday April 18, 2009 756 Meet Mizzou Day Saturday April 25, 2009 623

Direct

Mail

Mi Mizzou

Messages Messages

• “Mizzou Means More”
• “There’s Only One Mizzou”

There s Only One Mizzou

• Prestige - AAU
• Living/learning environment

Living/learning environment

Viewbook-senior 8/15/2008 Application packet senior 8/15/2008 Mizzou Gold Card letter 1/10/2009 Junior CPW invite 1/10/2009

Partial Mail Cycle

Application packet-senior 8/15/2008 Admit letter 9/15/2008 Chancellor Welcome 9/22/2008 Res life Postcard 9/22/2008 College town postcard out-state senior 9/22/2008 Scholars Night Invitations 9/27/2008 Junior CPW invite 1/10/2009 Parent Postcard 1/10/2009 Senior Honors eligible and applied 1/15/2009 Departmental Yield Letter 2/1/2009 Clue-In invitation 2/8/2009 Junior Search Piece 2/15/2009 Scholars Night Invitations 9/27/2008 Brian Brooks PSAT high ability letter 10/1/2008 You@Mizzou Letter 10/5/2008 Scholarship letters-Missouri 10/5/2008 Res life housing mailing 10/15/2008 H Vi b k ili 10/15/2008 Junior Search Piece 2/15/2009 Provost letter to FTC admits 2/15/2009 Preview MU invitations 2/15/2009 Transfer Day Invitations 2/15/2009 Freshman Profile letter to parent 3/1/2009 We Still Want Letter to Minorities 3/15/2009 Honors Viewbook mailing 10/15/2008 Scholarship letters-Non-resident 10/15/2008 We want you letter for minorities 10/15/2008 Honors eligible and applied 11/1/2008 Mizzou Scholars Letter 11/1/2008 D t Mi t d 11/1/2008 We Still Want Letter to Minorities 3/15/2009 Parent Magnet 4/1/2009 May 1 postcard 4/1/2009 Graduation follow up letters 5/1/2009 Junior Honors postcard 5/1/2009 Sophomore Search Piece 6/10/2009 Day at Mizzou post card 11/1/2008 December 1 postcard 11/1/2008 Brooks Scholarship Letter Invitations 11/15/2008 Test score response letter October test 11/15/2008 1st choice ACT response October test 11/15/2008 H lid C d 12/1/2008 Sophomore Search Piece 6/10/2009 Scholars Day Invitation 6/1/2009 Holiday Card 12/1/2008 Mid-MO Backyard Letter 12/15/2008 Brooks Scholarship Letter Repeat Invitations 12/28/2008

Mizzou Travel Mizzou Travel

Recruitment: 2010 Presented by

Recruitment Activity Fall Fall Fall

Mizzou Fall Travel

y 2008 2007 2006 High School Visits 614 689 543 College Fairs 215 201 197 Co ege s 5 97 College Planning Workshops 32 26 23

Jennifer Chicago N

Stefanie

S

Alpachino Chicago S &

• C. IL)

Stefanie

(Northwest & Omaha) Sara (Northeast &

• C. Illinois)

Jennedy (St. Louis) Heather (Kansas City)

• St. Charles
• St. Louis

Jawann Urban St. Louis Tim (Central)

& KC Rachel (Southwest & Tulsa)

Ad Dusty (Southeast MO & Memphis)

Dallas Adam Dallas

National Territories for Phoning and Mailing

Stefanie Sara Rachel Tim Heather Dusty Rachel Adam

Typical St. Louis Travel Week

NACAC G O k ill f i db h

Sun 15 Mon 16 T ues 17 Wed 18 Thurs 19 Fri 20 Sat 21

NACAC College Fair 12:00-4:00 Gateway 8:00-9:00 Metro Oakville 9:15-10:15 W ebster Groves Lafayette 8:30 - 9:30 Kennedy High Lindbergh 8:00-9:00 Cor Jesu Meet Mizzou Day pm 9:30-10:30 Rosati-Kain 11:45-12:45 11:00-12:00 John Burroughs 1:00-2:00 y g 11:00-12:00 Principia 1:00-2:00 11:20-12:30 Thomas Jeffer- son 11:45 12:45 Webster Groves Fair 7:00 8:30 pm 1:00 2:00 Francis Howell North Fair 6:30 8:00 pm 1:00 2:00 Mehlville Fair 6:30-8:00 pm son 2:00-3:00 Kirkwood Fair 6:30 9:00 pm 7:00-8:30 pm 6:30-8:00 pm 6:30-9:00 pm

Travel Week in Southern Missouri

St Louis Kansas City

• St. Louis City

• St. Charles
• St. Louis

• St. Louis

Alumni Student Alumni Student Recruitment Recruitment – Tiger Cub Scouts

Recruitment: 2010 Presented by

Mi Mizzou

R iti Recruiting

• You represent the University of Missouri

Y l k 1 t i i

• You can only make a 1st impression once
• Use personal experiences
• It’s o.k. to say “I don’t know, let me find

the answer.” R f t d t t th Ad i i Offi

• Refer students to the Admissions Office

C ll College g

Fair

• Attend on behalf of Mizzou
• We will mail you recruitment materials
• Contact Melissa Cox if you know of a fair

Contact Melissa Cox if you know of a fair CoxM@missouri.edu or 573-882-2456

Ad S h l Adopt-a-School p

• Visit a high school in your area
• Drop off information & speak about

Mizzou

• Serve as a liaison between the school

and MU

• Tips: Bring food! If you can’t speak

to a class, try a student club

S i S d Off Senior Send-Off

Events Events

• Takes place summer after students graduate from

high school

• Welcome them to the Mizzou family and your

alumni chapter alumni chapter

• Contact Jayson Meyer or Ashley Moore

Recruitment Guidelines Recruitment Guidelines and and T lki P i t Talking Points

Recruitment: 2009 Presented by

i Recruitment

G d l Guidelines

• Ethical Standards
• Ethical Standards
• NCAA Regulations
• College Fair Rules

C ll F i College Fair

Scenario Scenario

“Wh t b t hi t ? “What about your history program? “You better marry well. Not much to do with that degree.”

Ad i i Admission

Requirements

• High School Courses

g

• ACT/SAT Scores
• Class Rank
• Residency
• Residency

N @

Mi

New @

Mizzou

@

• 8 new residence halls in last 4 years

12 halls in last 6 years RJI

• RJI
• Bond Life Sciences Center
• Mizzou Student Center University Bookstore
• Mizzou Student Center, University Bookstore
• Lafferre Hall addition
• Life Science Incubator

Life Science Incubator

Li i Living

• No housing application
• Students choose their room online

Students choose their room online

• Housing contract in March
• ResLife.missouri.edu

Li i Living

• Mid-Campus Housing Complex

3 b ildi

• 3 buildings
• Suite & Community

Suite & Community

• 527 beds

F h Freshman

Interest Interest

Groups Groups

• 15-20 Co-enrolled students living

together

• Higher retention for Freshmen

i i i i FIG participating in FIGs

• Higher GPAs for students in FIGs

Mi Mizzou

S h l hi

Mi H i S h l hi

Scholarships

• Non-Resident students only

Mizzou Heritage Scholarship

• Top 25% of HS Class
• 27 ACT
• A biological or adoptive parent

who graduated from Mizzou

• Out of state fee waiver

Chuck May

Office of Admissions

AskChuck@missouri.edu 573-882-2457

A Rachel Anderson

Office of Admissions AskRachel@missouri.edu 573-882- 6781

New

Initiatives

Secondary Markets: Tulsa Omaha

Initiatives

Secondary Markets: Tulsa, Omaha, Minneapolis, Memphis, Indianapolis You@Mizzou auto responders P li d d l Personalized degree letters Personalized note cards College Planning Workshops in Chicago College Planning Workshops in Chicago Counselor Website

Ch i 2009 Changes in 2009

Recruitment Recruitment

Added Black & Gold Day dd d i Added Meet Mizzou Day Added Transfer Day Kept more staff in the office to visit with guests during fall Using Jesse Auditorium balcony Using Jesse Auditorium balcony Mailed more Viewbooks in 1st cycle Sent direct mail and visits to Indianapolis Attending Milwaukee national fair Attending Milwaukee national fair Increased sophomore search piece and mailings Using more personalization in Dallas and Chicago Marketing the college planning workshops to Chicago schools g g p g p g Increased prospect and yield letters to broader regions