University Marketing and Communications
UMC: Who we are • Designers (5 & 1/2) • Editors/writers (4) • Photographers (1+ student help) • Videographers (1+ student help) • Project managers (2) • Social media/online communication (2+ student help)
UMC: What we do • Design and print projects • Photography • Videography (multimedia) • Trademark licensing • Online communication/social media • Communication planning
UMC: What (else) we do • Printing Services • Mail Services • Illinois State alumni magazine • Redbird Scholar magazine • Redbird Impact magazine • News.IllinoisState.edu
UMC: Design projects process • Plan ahead: 4-6 weeks • Contact your project manager – Dani Schroeder, lead project manager for academics • Pull together your copy/content • Meet with Dani and designer (if needed) • Proof and approve
UMC: samples
UMC: Photo and video projects • Photo: contact Lyndsie Schlink to book • Video: contact Tracy to schedule a meeting
UMC: Trademark Licensing • Dani Schroeder: manager trademark licensing • Promotional products – Use licensed vendor for all orders of ISU-branded items • Graphic standards available online – Can help you avoid common misuses of university logos • Applies to apparel, promotional items, and awards
UMC: All the rest • Online communication/social media – Relays • Communication planning
UMC: Fees • Design: $20-$55 per project • Photography • Videography: $100 per shoot, $100 edited product
UMC: Additional resources
Contact Info Tracy Widergren, Assistant Director of Operations 8-8719 tlwider@ilstu.edu Dani Schroeder, Manager of Trademark Licensing and Project Communications 8-4331 dmkabbe@ilstu.edu
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