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www.pluralsight.com
PAYMENTS PRODUCT MANAGER, PLURALSIGHT AUTHOR
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Understand organizational goals Assess stakeholder needs
- Business and Marketing
- Technology and Shared Services
Understanding the Internal Business Environment Curtis Webb - - PowerPoint PPT Presentation
Understanding the Internal Business Environment Curtis Webb - - PowerPoint PPT Presentation
Understanding the Internal Business Environment Curtis Webb PAYMENTS PRODUCT MANAGER, PLURALSIGHT AUTHOR www.pluralsight.com t h s Overview Understand organizational goals Assess stakeholder needs Business and Marketing Technology
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Understanding corporate and business goals Assess internal stakeholder needs Map product strategy and vision back to business unit goals
Organizational Goals
Managing Internal Needs
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Corporate
Understanding Organizational Goals
What is the enterprise trying to achieve to increase shareholder value?
Business Group
What is your group head focused on to contribute to the corporate strategy?
Teams
What are your strategic and tactical goals to contribute to the business unit objectives?
Product Managers’ initiatives must be aligned with the organizational goals. Three common level of goals include:
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Business
Relationship Managers Business Development Product Delivery
Assessing Internal Stakeholder Needs
Marketing
Product Marketing PR/Communications Social Media
Technology
Development Operations Project Management
Shared Services
Legal Customer Service Finance
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Focus on innovation to penetrate existing customers
Mapping Product Strategy and Vision to Organizational Goals
Deliver new services to win new business Achieve efficiency and cost reduction goals Optimize financial performance for shareholders Meet product launch deadlines
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Framework used to define internal or external attributes that are helpful or harmful to achieving the objective: Strengths Weaknesses Opportunities Threats
SWOT Analysis
Managing Internal Needs
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SWOT Overview
Strengths What is the organization great at? Weaknesses What is the organization terrible at? Opportunities What can be exploited by the organization? Threats What is going to hurt the
- rganization?
Hel Helpful Ha Harmful In Internal
- rganization
Ex Externa nal
environment
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Demo
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Complete SWOT example Internal business environment vs. external Remember the organizational goals and stakeholder needs
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SWOT Example: Medium Size Bank in Payments Industry
Strengths Weaknesses Opportunities Threats
Hel Helpful Ha Harmful In Internal
- rganization
Ex Externa nal
environment
Talented tech savvy employees Product development budgets Fintech partnership for technology Digital challenger banks
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Product managers seek to understand internal stakeholder needs when managing strategy and vision. Product strategies must be aligned and map back to corporate, business group, and team goals. SWOT analysis can be used to define attributes that are helpful or harmful to achieving your product strategy and vision.
Summary
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