TRUBLUE Auto Belay Product Presentation 2013 Climbing Wall Summit - - PowerPoint PPT Presentation
TRUBLUE Auto Belay Product Presentation 2013 Climbing Wall Summit - - PowerPoint PPT Presentation
TRUBLUE Auto Belay Product Presentation 2013 Climbing Wall Summit Agenda Why do you need an auto belay? Benefits of the TRUBLUE Auto Belay Q & A Why does your climbing gym need an auto belay? Reduce barriers to entry
Agenda
- Why do you need
an auto belay?
- Benefits of the
TRUBLUE Auto Belay
- Q & A
Why does your climbing gym need an auto belay?
- Reduce barriers to entry
- Increase participation/membership
- Enhance programming options
61% of climbing gyms saw an increase membership/ participation
Why does your climbing gym need an auto belay?
“There are members who will renew memberships because of the auto belay units, especially members with children” “Has encouraged prospects that don’t have a climbing partner to join as a member” “We have been able to provide membership options for customers who have very little climbing experience or have no partner to climb
- with. Several of our regular customers
come to the gym to use the auto- belays during a lunch break when the gym tends to be slower.” “We advertise that we have auto belays. This drives kid revenue.”
7 8 %
- f
c l i m b i n g g y m s s a y a t l e a s t 2 5 %
- f
t h e i r A D U L T m e m b e r s u s e a u t
- b
e l a y s
Some perceptions about auto belays
“It’s not real climbing” “Auto belays are just for kids”
– Great intro to the sport for new climbers – Seasoned climbers don’t always have or want a partner – Great for kids programming and birthday parties – However…
Auto Belay Economics
5 auto belays @ $2,195 = $10,975 Cash option: Payback in 1 year from 21 new members @ $45 a month RENT TO OWN PROGRAM NOW AVAILABLE!
Benefits of the TRUBLUE Auto Belay
– Safety – Ease of Installation – Low Maintenance – Field Replaceable Webbing Top Reasons for Purchase:
Safety
– Non‐contacting magnetic technology – Meets international safety standards – Has undergone extensive safety testing
Flexibility
– Simple to install and easy to relocate – Accommodates the widest range
- f climber
weights
Minimal maintenance requirements and costs
– Webbing based system – Field replaceable webbing – Minimal maintenance – Low cost of ownership
“Due to the ease of maintenance compared to the Perfect Descents, very little extra time is required to perform the weekly checklist duties, thus we are able to keep our payroll expenses down.”