Trident Gum Packaging Concept THE FAMILY// SHOW, TEACH, TELL /// - PowerPoint PPT Presentation

SHOW, TEACH, TELL /// Trident Gum Packaging Concept

THE FAMILY// SHOW, TEACH, TELL /// Lulu Tanenbaum

DESIGNER’S STATEMENT// Hani Doujai Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. I created an amusing fun, playful and interactive packaging which enhance the main feature of the product “Protecting Teeth”. A range of Six packs that represent three fmavours, each pack has an illustration of a mouth with either a pair of feminine lips or a manly moustache. The chewing gum look like pearly white teeth through the mouth die-cut window. The Blister chewing gums is designed to look like a set of bright teeth on pink gums. The consumers could interact with the new packaging in a fun and simple way. By holding the packaging up to their mouths they could put bright smiles on their faces. SHOW, TEACH, TELL /// Lulu Tanenbaum

FEAMLE PROTOYPLE// Packaging designed to target the female market. SHOW, TEACH, TELL /// Lulu Tanenbaum

MALE PROTOTYPE// Packaging designed to target the male market. SHOW, TEACH, TELL /// Lulu Tanenbaum

THE NARRATIVE// • This product creates a narrative, which communicates the theme of happiness • Created in Adobe Illustrator • Interactive experience for the user which could impact the narrative. Comparison of Product to Concept SHOW, TEACH, TELL /// Lulu Tanenbaum

QUESTIONS// • Do you buy this product on a regular basis? If not would you buy it based on this packaging? • How does your interpretation of the packaging enhance or impact the narrative? • How would you add and/or change the design to create a different narrative? SHOW, TEACH, TELL /// Lulu Tanenbaum

Chewing Gum without Packaging SOURCES// https://www.behance.net/gallery/18319245/Trident-Gum-Packaging-Concept http://www.recaldent.com/images/Trident%20Xtra%20Care%20Peppermint%20-%20 Straight%20V%20NonNew.jpg SHOW, TEACH, TELL /// Lulu Tanenbaum