Trident Gum Packaging Concept THE FAMILY// SHOW, TEACH, TELL /// - - PowerPoint PPT Presentation

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Trident Gum Packaging Concept THE FAMILY// SHOW, TEACH, TELL /// - - PowerPoint PPT Presentation

Aug 29, 2022 406 likes •490 views

SHOW, TEACH, TELL /// Trident Gum Packaging Concept THE FAMILY// SHOW, TEACH, TELL /// Lulu Tanenbaum DESIGNERS STATEMENT// Hani Doujai Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and

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SLIDE 1

Trident Gum Packaging Concept

SHOW, TEACH, TELL ///

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SLIDE 2

Lulu Tanenbaum SHOW, TEACH, TELL ///

THE FAMILY//

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Lulu Tanenbaum SHOW, TEACH, TELL ///

DESIGNER’S STATEMENT//

Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. I created an amusing fun, playful and interactive packaging which enhance the main feature of the product “Protecting Teeth”. A range of Six packs that represent three fmavours, each pack has an illustration of a mouth with either a pair of feminine lips or a manly moustache. The chewing gum look like pearly white teeth through the mouth die-cut window. The Blister chewing gums is designed to look like a set of bright teeth on pink gums. The consumers could interact with the new packaging in a fun and simple way. By holding the packaging up to their mouths they could put bright smiles on their faces.

Hani Doujai

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Lulu Tanenbaum SHOW, TEACH, TELL ///

FEAMLE PROTOYPLE//

Packaging designed to target the female market.

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SLIDE 5

Lulu Tanenbaum SHOW, TEACH, TELL ///

MALE PROTOTYPE//

Packaging designed to target the male market.

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Lulu Tanenbaum SHOW, TEACH, TELL ///

THE NARRATIVE//

  • This product creates a narrative, which

communicates the theme of happiness

  • Created in Adobe Illustrator
  • Interactive experience for the user which could

impact the narrative.

Comparison of Product to Concept

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Lulu Tanenbaum SHOW, TEACH, TELL ///

QUESTIONS//

  • Do you buy this product on a regular basis? If not would you buy it based on this

packaging?

  • How does your interpretation of the

packaging enhance or impact the narrative?

  • How would you add and/or change the

design to create a different narrative?

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Lulu Tanenbaum SHOW, TEACH, TELL ///

SOURCES//

https://www.behance.net/gallery/18319245/Trident-Gum-Packaging-Concept http://www.recaldent.com/images/Trident%20Xtra%20Care%20Peppermint%20-%20 Straight%20V%20NonNew.jpg

Chewing Gum without Packaging