Traffic to store | Liquid Barcodes October 2014, Philadelphia, NACS - - PowerPoint PPT Presentation

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Traffic to store | Liquid Barcodes October 2014, Philadelphia, NACS - - PowerPoint PPT Presentation

Oct 30, 2023 271 likes •719 views

Traffic to store | Liquid Barcodes October 2014, Philadelphia, NACS Insight Retail Tour Liquid Barcodes Technology entrepreneurs. HQ in Norway. Global aspirations! Unique technology connecting mobile marketing with retailers point of

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Traffic to store | Liquid Barcodes October 2014, Philadelphia, NACS Insight Retail Tour

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Liquid Barcodes

  • Technology entrepreneurs. HQ in Norway. Global aspirations!
  • Unique technology connecting mobile marketing with retailers point of sale systems

– offered to retailers and brands as a white-label solution

  • Working with Reitan Convenience in Scandinavia, as well as with well-known global

brands such as Coca-Cola, Carlsberg and Mondelez

  • Working across retail categories (grocery, fashion, DIY, electronics etc)
  • Working closely with app developers, ad agencies, media advisors and media, e.g.

Schibsted Media Group, JCDecaux etc

  • Passionate about retail marketing and mobile technology!

Mats Danielsen CEO Statoil Fuel & Retail, Accenture, Telenor, RNoAirforce

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Featured in the GlobalCStoreFocus September Newsletter

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Focus on MEA. China has 500 mill smartphones. Shanghai has 6000 c-stores….

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1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021

Mobile

Hva betyr dette for salg og kundelojalitet i fysisk butikk?

Agenda

  • Liquid Barcodes technology
  • Mechanics to drive traffic to store
  • C-store chains opportunity

1 3 2

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Liquid Barcodes technology

Use mobile as link between all marketing channels and your physical stores POS integration and unique codes allow for controlled and automatic rebating, analytics... ..and instant, automated 1:1 marketing to drive increased purchase frequency

Why Who

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Liquid Barcodes mechanics to drive traffic to store

Smart couponing Re-purchase & loyalty Getting personal

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Map solution

real-time coupon redemptions

Campaign reports

real-time statistics

Dashboard

Active, planned, past campaigns

Create Campaign

Simple 3-step flow to launch new

Dashboard for retailers and brands

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1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021

Mobile

Hva betyr dette for salg og kundelojalitet i fysisk butikk?

Agenda

  • Liquid Barcodes technology
  • Mechanics to drive traffic to store
  • C-store chains opportunity

1 3 2

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Liquid Barcodes - Traffic to store ecosystem

Retailers’ app – selected traffic drivers Store Integrated in POS Closed loop Chain HQ / marketing dept. Settlement reports Campaign statistics

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Proven traffic to store mechanics that help retailers´ commercialize their app Motivate app downloads! Motivate long-term loyalty and increased purchase frequency. Engage customers and disipline store operations. Get cash up-front. Motivate increased frequency. Exclusive app deals. Motivate customers to come back sooner. Add some gamification. Motivate increased frequency. 1 2 3 4 5 6 7 Create habitual purchase. Engage your pivotal point customers.

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Motivate app downloads! 1

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Motivate long-term loyalty and increased purchase frequency 2

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Motivate long-term loyalty and increased purchase frequency 2

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Motivate long-term loyalty and increased purchase frequency

With every scan: 1:1 deal Valid for x hours

2

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Motivate long-term loyalty and increased purchase frequency Case study: 2

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Motivate long-term loyalty and increased purchase frequency Case study: 2

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Motivate long-term loyalty and increased purchase frequency Case study:

With every scan: 1:1 deal Valid until the next day

2

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Engage customers and disipline store operations. 3

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Engage customers and disipline store operations. Case study: 3

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Engage customers and disipline store operations. Case study: 3

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Get cash up-front. Motivate increased frequency.

With every scan: 1:1 deal Valid for x hours

4

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Get cash up-front. Motivate increased frequency. Case study: 4

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Get cash up-front. Motivate increased frequencey. Case study: 4

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Exclusive app deals. Always motivate customers to come back sooner.

With every scan: 1:1 deal Valid for x hours Use many times One time only, limited time validity

5

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Exclusive app deals. Always motivate customers to come back sooner. Case study: 5

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Add some gamification. Motivate increased frequency. 6

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Add some gamification. Motivate increased frequency. 6

With every scan: 1:1 Valid for x days

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Add some gamification. Motivate increased frequency.

Deals available

Deals available Deals available Deals available Deals available

For how long do you dare to wait?

6

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Add some gamification. Motivate increased frequency.

Deals available

Deals available Deals available Deals available Deals available

For how long do you dare to wait?

6

With every scan: 1:1 deal Valid for x days

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Add some gamification. Case study: 6

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Add some gamification. Case study: Tuesday Friday Wednesday Thursday 6

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The pivotal point customer. How to create (and reward) habitual purchase.

80 %

7

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Create habitual purchase. Engage and reward your loyal customers. 7

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Create habitual purchase. Engage and reward your loyal customers. 7

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Create habitual purchase. Engage and reward your loyal customers.

Valid + 24 hours Valid + 24 hours Valid + 24 hours Valid + 24 hours Valid 7 days

If not used within 24 hours you´re back at day 1

7

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Engage store managers and sales reps: sampling and deals

Your APP ambassador!

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Engage store managers and sales reps: sampling and deals Case study:

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Liquid Barcodes’ ’Traffic to store’ ecosystem

Retailers’ app – selected traffic drivers Store Integrated in POS Closed loop Chain HQ / marketing dept. Settlement reports Campaign statistics Merchant

Each customer gets allocated to their favourite store, based on purchase patterns Local campaigns is only sent

  • ut to your local customers
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Local marketing | Store manager dashboard Verify and publish

Publish to your customers only

Schedule campaign

Simple for stores: just set period

Dashboard

Store specific real-time statistics

Choose campaign

Pre-defined local campaigns

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Liquid Barcodes’ ’Traffic to store’ ecosystem

Retailers’ app – selected traffic drivers Store Integrated in POS Closed loop Chain HQ / marketing dept. Settlement reports Campaign statistics Merchant Aggregators & wallet apps Brand apps B2B sales Sampling & vouchers

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1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021

Mobile

Hva betyr dette for salg og kundelojalitet i fysisk butikk?

Agenda

  • Liquid Barcodes technology
  • Mechanics to drive traffic to store
  • C-store chains opportunity

1 3 2

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C-store chains opportunity

  • Build your own channel: native APP
  • The best digital customer experience
  • Direct customer communication drives sales and reduces marketing cost
  • Get startet with mechanics that are proven to drive traffic to store
  • Enable store managers to do local marketing – within your concept
  • Allow other parties to drive traffic to your stores through POS integration
  • Brands increases focus on trade marketing
  • Using mobile coupons as smart customer care/engagement:
  • Car dealers, insurance companies, banks, travel/transportation, utilities
  • B2B coffee deals, B2B meal deals, B2B car wash deals