Tracking beacon HTTP beacon http :// pixel . quantserve . com / - - PowerPoint PPT Presentation

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Tracking beacon HTTP beacon http :// pixel . quantserve . com / - - PowerPoint PPT Presentation

Dec 15, 2022 817 likes •985 views

Tracking beacon HTTP beacon http :// pixel . quantserve . com / seg / p- 6 fTutip 1 SMLM 2. js GET / seg / p- 6 fTutip 1 SMLM 2. js HTTP /1.1 Host : pixel . quantserve . com User-Agent : Mozilla /5.0 ( Macintosh ; U ; Intel Mac OS X 10.6; en-US ;

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Tracking

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beacon

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http://pixel.quantserve.com/seg/p-6fTutip1SMLM2.js GET /seg/p-6fTutip1SMLM2.js HTTP/1.1 Host: pixel.quantserve.com User-Agent: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.6; en-US; rv:1.9.2.13) Gecko/20101203 Firefox/3.6.13 Accept: */* Accept-Language: en-us,en;q=0.5 Accept-Encoding: gzip,deflate Accept-Charset: ISO-8859-1,utf-8;q=0.7,*;q=0.7 Keep-Alive: 115 Connection: keep-alive Referer: http://www.huffjngtonpost.com/2011/01/24/google-chrome-firefox-do-not-track_n_813189.html Cookie: mc=4d441f48-a100a-1f66c-277f6; d=EM0BPAGBBoHxDBi6IIgwALhQnyAAiCD8sQmnDMQLEAC_UA

HTTP

beacon

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HTTP

http://pixel.quantserve.com/seg/p-6fTutip1SMLM2.js GET /seg/p-6fTutip1SMLM2.js HTTP/1.1 Host: pixel.quantserve.com User-Agent: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.6; en-US; rv:1.9.2.13) Gecko/20101203 Firefox/3.6.13 Accept: */* Accept-Language: en-us,en;q=0.5 Accept-Encoding: gzip,deflate Accept-Charset: ISO-8859-1,utf-8;q=0.7,*;q=0.7 Keep-Alive: 115 Connection: keep-alive Referer: http://www.huffjngtonpost.com/2011/01/24/google-chrome-firefox-do-not-track_n_813189.html Cookie: mc=4d441f48-a100a-1f66c-277f6; d=EM0BPAGBBoHxDBi6IIgwALhQnyAAiCD8sQmnDMQLEAC_UA

  • bserver

event identifier

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+ + =

  • bserver

event identifier

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  • bserver
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First Party vs Third Party

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First Party vs Third Party

commonly branded document.domain GLB definition? dns aliasing service providers ‘affiliate’

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‘affiliates’

knowprivacy.org - top50 websites ~2009

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identifier

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unique identifier

cookie username / id ip addr fingerprint

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analytics fraud conversion tracking/ profiling

unique identifier

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identifier