Track sponsored by Delivering a Consistent Customer Experience in - - PowerPoint PPT Presentation

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Track sponsored by Delivering a Consistent Customer Experience in - - PowerPoint PPT Presentation

Track sponsored by Delivering a Consistent Customer Experience in a Complex Environment Todd Sasala Scott Knaul What are we going to cram into 30 minutes? What is Cedar Fair? 2 things theyve done 1 thing were working on


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Delivering a Consistent Customer Experience in a Complex Environment

Todd Sasala Scott Knaul

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What are we going to cram into 30 minutes?

  • What is Cedar Fair?
  • 2 things they’ve done
  • 1 thing we’re working on
  • 1 thing they will do
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What is Cedar Fair?

  • 13 Amusement parks
  • 5 Hotels
  • 26 Million guests
  • 40,000 Associates
  • Thousands of attractions
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Free WIFI…The 4th Utility!

  • It’s Free…but how to

monetize it!

  • Dwell time
  • Targeted offers
  • Guest Navigation
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FUN TV

  • Entertain & Engage
  • Passive revenue

streams

  • Internal promotions
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FUN Time

  • Align our workforce to the needs of the

park

  • Consistency, consistency and consistency
  • Engaged workers = Engaged customers
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Season Pass and Loyalty

  • Multiple visits
  • Higher spend
  • Guest

engagement

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It’s All Just a Walk in the Park!

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