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Track sponsored by Delivering a Consistent Customer Experience in a Complex Environment Todd Sasala Scott Knaul What are we going to cram into 30 minutes? What is Cedar Fair? 2 things theyve done 1 thing were working on

Track sponsored by
Delivering a Consistent Customer Experience in a Complex Environment Todd Sasala Scott Knaul
What are we going to cram into 30 minutes? • What is Cedar Fair? • 2 things they’ve done • 1 thing we’re working on • 1 thing they will do
What is Cedar Fair? • 13 Amusement parks • 5 Hotels • 26 Million guests • 40,000 Associates • Thousands of attractions
Free WIFI…The 4 th Utility! • It’s Free…but how to monetize it! • Dwell time • Targeted offers • Guest Navigation
FUN TV • Entertain & Engage • Passive revenue streams • Internal promotions
• Align our workforce to the needs of the park FUN Time • Consistency, consistency and consistency • Engaged workers = Engaged customers
Season Pass and Loyalty • Multiple visits • Higher spend • Guest engagement
It’s All Just a Walk in the Park!
Track sponsored by

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