Tourism and Extension: Current Snapshot and Future Opportunity - - PowerPoint PPT Presentation

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Tourism and Extension: Current Snapshot and Future Opportunity - - PowerPoint PPT Presentation

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Tourism and Extension: Current Snapshot and Future Opportunity Presented at Sustainable Tourism and Outdoor Recreation Conference Astoria, OR, October 2019 Bryan Fleuch, Georgia Sea Grant Doug Arbogast, WVU Extension Service CRED

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Tourism and Extension:

Current Snapshot and Future Opportunity

Presented at Sustainable Tourism and Outdoor Recreation Conference Astoria, OR, October 2019

  • Doug Arbogast, WVU Extension Service CRED
  • Daniel Eades, WVU Extension Service CRED
  • Stephan Goetz, PhD PSU, NERCRD
  • Sarah Denny, PSU, NERCRD
  • Yicheol Han, PSU, NERCRD
  • Pan Yuxuan, PSU, NERCRD

The research was supported in part by the United States Department of Agriculture, National Institute of Food and Agriculture (NIFA) under project # 2017-51150-27125 and by the Pennsylvania State University and NIFA Multistate/Regional Research Appropriations under project #NE1749.

  • Bryan Fleuch, Georgia Sea Grant
  • Cynthia Messer, U. of MN

Tourism Center

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National Extension Tourism Network

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Share of County Employment in Recreation

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Outdoor Recreation as a Percent of GDP with Comparable Industries, 2016

Source: US Bureau of Economic Analysis and authors’ calculations

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Recent Efforts

NERCRD grants First Impressions Trail Towns AFRI grant proposal Agritourism 2018 NACDEP Conference Partnership

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2018 One USDA

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  • Modernizing USDA mission support

activities to be more efficient and effective by utilizing enterprise solutions;

  • Serving customers and improving the

delivery of USDA’s core missions; 2017 USDA Recreation Economy Resource Guide One USDA and Recreation Economies

  • US Forest Service
  • Extension
  • USDA Rural Development
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National Extension Tourism survey 2017 & 18

  • the “pulse” of tourism programs in Extension
  • Survey developed online using Qualtrics
  • Disseminated by NERCRD (snowballing) to:
  • NET Design Team contact list
  • NERCRD contact list
  • Sea Grant Contact list
  • NACDEP facebook
  • Land grant 2017- 116 responses
  • Sea grant 2018 – 31 responses
  • Total = 147
  • Representative?
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Not shown are the two responses from Canada and one response from a national U. S. organization.

Survey Responses

Land Grant - 2017

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Survey Responses

Sea Grant - 2018

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Percent Extension Appointment Combined

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Percentage of time allocated to tourism related work Combined

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Please indicate the topical area related to the tourism programs you offer or participate in Land Grant

86, 75% 41, 36% 33, 29% 28, 25% 28, 25% 27, 24% 24, 21% 24, 21% 24, 21% 21, 18% 10, 9% 4

10 20 30 40 50 60 70 80 90 100

Agritourism Local Foods, Farmers Markets, Culinary… Community and Regional Planning and Development Nature-Based Tourism: Ecotourism,… Marketing and Promotion Economic, Environmental, and Social Impacts of… Tourism Education, Training, and Certification… Cultural-Heritage Tourism Community Tourism Assessments Tourism Research and Evaluation Placemaking The Shared Economy If not identified above please list the topic area:

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Please indicate the topical area related to the tourism programs you offer or participate in Sea Grant

17, 68% 12, 48% 11, 44% 11, 44% 10, 40% 10, 40% 9, 36% 8, 32% 7, 28% 3, 12% 3, 12% 2, 8%

2 4 6 8 10 12 14 16 18

Nature-Based Tourism: Ecotourism, Wildlifewatching, and… Economic, Environmental, and Social Impacts of Tourism… Community and Regional Planning and Development Tourism Education, Training, and Certification Programs Cultural-Heritage Tourism Marketing and Promotion Agritourism—Local Foods, Farmers Markets, Culinary … If not identified above please list the topic area: Tourism Research and Evaluation The Shared Economy Placemaking Community Tourism Assessments

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Combi bined ed T Topi pical Ar Area eas O Offer ered

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7 13 6 3 8 11 11 10 6 7 8 1 1 2 2 4 6 8 10 12 14 Nature-Based Tourism: Ecotourism,… Agritourism Local Foods, Farmers… Cultural-Heritage Tourism The Shared Economy Placemaking Tourism Education, Training, and… Community Tourism Assessments Community and Regional Planning… Economic, Environmental, and Social… Marketing and Promotion Tourism Research and Evaluation

Topic Areas: North Central

Sea Grant Land Grant 9 21 3 3 7 3 4 9 6 5 7 3 3 3 1 1 2 1 4 2 3 5 10 15 20 Nature-Based Tourism: Ecotourism,… Agritourism Local Foods, Farmers… Cultural-Heritage Tourism The Shared Economy Placemaking Tourism Education, Training, and… Community Tourism Assessments Community and Regional Planning and… Economic, Environmental, and Social… Marketing and Promotion Tourism Research and Evaluation

Topic Areas: Northeast

Sea Grant Land Grant 4 13 4 1 2 2 2 4 5 4 3 4 2 1 1 4 1 3 5 1 2 2 4 6 8 10 12 14 Nature-Based Tourism: Ecotourism,… Agritourism Local Foods, Farmers… Cultural-Heritage Tourism The Shared Economy Placemaking Tourism Education, Training, and… Community Tourism Assessments Community and Regional Planning and… Economic, Environmental, and Social… Marketing and Promotion Tourism Research and Evaluation

Topic Areas: Western

Sea Grant Land Grant 6 20 6 1 3 3 4 9 7 5 2 9 2 4 1 1 5 1 3 5 5 3 5 10 15 20 Nature-Based Tourism: Ecotourism,… Agritourism Local Foods, Farmers… Cultural-Heritage Tourism The Shared Economy Placemaking Tourism Education, Training, and… Community Tourism Assessments Community and Regional Planning and… Economic, Environmental, and Social… Marketing and Promotion Tourism Research and Evaluation

Topic Areas: Southern

Sea Grant Land Grant

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9 21 3 3 7 3 4 9 6 5 7 3 3 3 1 1 2 1 4 2 3 5 10 15 20 25 Nature-Based Tourism: Ecotourism,… Agritourism Local Foods, Farmers Markets,… Cultural-Heritage Tourism The Shared Economy Placemaking Tourism Education, Training, and Certification… Community Tourism Assessments Community and Regional Planning and… Economic, Environmental, and Social Impacts of… Marketing and Promotion Tourism Research and Evaluation

Topic Areas: Northeast

Sea Grant Land Grant State LG SG O CT DE DC ME 1 1 MD MA NH 1 2 NJ 2 1 NY 1 1 PA 20 RI 1 VT 1 WV 5 6 20 6 1 3 3 4 9 7 5 2 9 2 4 1 1 5 1 3 5 5 3 5 10 15 20 25 Nature-Based Tourism: Ecotourism, Wildlifewatching, and… Agritourism Local Foods, Farmers Markets, Culinary… Cultural-Heritage Tourism The Shared Economy Placemaking Tourism Education, Training, and Certification Programs Community Tourism Assessments Community and Regional Planning and Development Economic, Environmental, and Social Impacts of Tourism… Marketing and Promotion Tourism Research and Evaluation

Topic Areas: Southern

Sea Grant Land Grant State LG SG O AL 13 1 AR 1 FL 4 GA 1 1 KY LA 1 1 MS 1 NC 2 1 1 OK 2 SC 1 TN 1 TX 1 1 VA 2 1 1 PR USVI

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4 13 4 1 2 2 2 4 5 4 3 4 2 1 1 4 1 3 5 1 2 2 4 6 8 10 12 14 Nature-Based Tourism: Ecotourism,… Agritourism Local Foods, Farmers Markets,… Cultural-Heritage Tourism The Shared Economy Placemaking Tourism Education, Training, and Certification… Community Tourism Assessments Community and Regional Planning and… Economic, Environmental, and Social Impacts of… Marketing and Promotion Tourism Research and Evaluation

Topic Areas: Western

Sea Grant Land Grant State LG SG O AK 1 1 AZ CA 2 CO 1 HI 1 1 ID 1 MT 1 3 NV 2 NM 2 OR 1 2 1 UT WA 1 1 WY SAMOA GUAM Micronesia

  • N. Marianas

7 13 6 3 8 11 11 10 6 7 8 1 1 2 5 10 15 Nature-Based Tourism: Ecotourism,… Agritourism Local Foods, Farmers Markets,… Cultural-Heritage Tourism The Shared Economy Placemaking Tourism Education, Training, and… Community Tourism Assessments Community and Regional Planning and… Economic, Environmental, and Social… Marketing and Promotion Tourism Research and Evaluation

Topic Areas: North Central

Sea Grant Land Grant State LG SG O IL IN 2 1 IA 2 KS 1 MI 3 1 MN 3 1 MO NE 2 ND 1 OH 9 SD WI 1

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Are there tourism programs that are needed/demanded/requested in your state/region that you are unable to offer but wish you could? Land Grant

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Are there tourism programs that are needed/demanded/requested in your state/region that you are unable to offer but wish you could? Sea Grant

Impacts of large cruise ships on marine environment Marine environmental education for tourists Birding tourism Assessing the economic impacts of tourism on the coast Ecotourism/helping eco-tourism businesses develop in rural areas Promoting aquaculture and local food Developing a revenue-based field experience related to coastal activities Conducting a needs assessment in the state Nature-based tourism certification program(s) Tour guide training with certification Courses related to sustainable tourism business practices as well as environmental issues/impacts Need to assess what we want to do Economic Impact Studies, Discovery Tours Leadership development for tourism professionals programs that link fisheries and aquaculture with tourism Visitor carrying capacity studies

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What challenges or constraints do you face in being able to provide services to support tourism in your state/region? Land Grant

  • Funding x 28
  • Our programs are in high demand but our staffing capacity does not allow us

to full meet the demand. x 23

  • At the moment tourism isn’t a recognized CE program
  • Administrative program focus.
  • Competing programs!
  • Endorsement and support at the state level is needed
  • We need better communication between all parties.
  • Agency collaboration
  • Extension is not always seen as a key asset by state tourism office
  • In our state there is not a lot of overlap between Tourism and Community

Development programs and the culture of these organizations is very

  • different. This leads to missed opportunities for co-promotion and sharing of

mutually beneficial data.

  • We have a great tourism agency in our county. I think the biggest thing is

determining each others strengths and combining resources.

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What challenges or constraints do you face in being able to provide services to support tourism in your state/region? Sea Grant

  • staff time x 8
  • funding x 5
  • lack of state specialist/dedicated person with expertise
  • lack of dedicated tourism program
  • competing demands
  • misaligned priorities
  • integration with University - experiential learning
  • clearly defining roles with other organizations
  • needs assessment to determine niche
  • lack of data
  • developing online training

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The Future of Extension?

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2020? 1993 1978

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  • Update the data!
  • JOE article
  • Webinar presentation and survey data -

http://extensiontourism.net/webinars-program-videos/

  • Future extension tourism webinars survey

https://pennstate.qualtrics.com/jfe/form/SV_23I7H6XknWVt6rr

  • NET Design Team strategic planning March 1-2

land grant, sea grant, NERCRD

  • Join us in the Fall of 2021 for the next NET Conference

in Savannah, GA. Date TBD

Next Steps

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Thank you!

Questions?

This presentation draws on work underway or completed under various USDA/NIFA-funded grants. The work would not be possible without the funding, which is greatly appreciated. 31