TOURCERT METHODS OF MAKING THE SUPPLY CHAIN MORE SUSTAINABLE - PowerPoint PPT Presentation

TOURCERT METHODS OF MAKING THE SUPPLY CHAIN MORE SUSTAINABLE ATHENS, 24 NOVEMBER 2016 MARTIN BALAS | GENERAL MANAGER TOURCERT BERLIN

Holistic perspective

Where are the impacts? organi- zation

1. Tour operators Business activities Our goal: influence Influence the value chain! impact TOUR OPERATOR Value chain information ... Accommo- Guest Incoming transportation agencies dation Dialogue and evaluation

1. Tour operators – impact assessment Business evaluation Environmental Community Economic Customer Employee assessment Involvement data satisfaction satisfaction Internal evaluations and surveys CO 2 Product Customer Employee calculation evaluation information survey External Surveys Business Partner Accommo- Tour guides partners agencies dation

1. Tour operators – standardized evaluation

1. Tour operators – Stakeholder management

1. Tour operators – Sustainability commitments

2. Linking the chain – TourCert Latina & TourCert Danube

Connecting source and target markets Transfer of good practices Local auditors & Strategic CSR alliances managers Network of local partners

Training of local consultants and auditors

Strategic partnership in Ecuador § 250 businesses will be qualified in CSR - until 2016 = 65 businesses (30 Hotels und 35 Reiseveranstalter) § Political frameworks § Quality department of MINTUR is responsible § Costs of certification are calculated against a tax charge § Promoting certified businesses through international trade fair participation

Sensitizing tourism businesses in the Danube region Ø Qualifying at least 80 businesses in eco-management and CSR Ø Improving the resource efficiency (monitoring) Ø Connecting sustainable products for German tour operators Ø Establishing an international network Ø Marketing support (online, print, trade fairs)

First success: TourCert Andina as the winner of the EcoTrophea 2016

3. TourCert Sustainable Destination Sustainable destination DESTINATION § destination strategy § criteria & indicators § Sustainability council All tourism businesses DMO Businesses in contact with DMO § Mission statement § Sustainability manager PARTNER BUSINESSES § Criteria & indicators § Sustainability § Improvement policy commitment § Sustinability report § Network § Criteria & indicators

First Outcomes § Certification of 10 pilot destinations § Qualifying about 110 tourism providers as partner businesses § Conducting about 50 workshops within the destinations § Involving more than 50 stakeholders and experts in the pilot phase

Thank you! Martin Balaš TourCert gGmbH Martin.Balas@tourcert.org (0049) – 711 – 248 397 – 17 17