TOURCERT METHODS OF MAKING THE SUPPLY CHAIN MORE SUSTAINABLE - - PowerPoint PPT Presentation

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TOURCERT METHODS OF MAKING THE SUPPLY CHAIN MORE SUSTAINABLE - - PowerPoint PPT Presentation

Dec 02, 2022 369 likes •558 views

TOURCERT METHODS OF MAKING THE SUPPLY CHAIN MORE SUSTAINABLE ATHENS, 24 NOVEMBER 2016 MARTIN BALAS | GENERAL MANAGER TOURCERT BERLIN Holistic perspective Where are the impacts? organi- zation 1. Tour operators Business activities Our

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TOURCERT

METHODS OF MAKING THE SUPPLY CHAIN MORE SUSTAINABLE

ATHENS, 24 NOVEMBER 2016 MARTIN BALAS | GENERAL MANAGER TOURCERT BERLIN

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Holistic perspective

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Where are the impacts?

  • rgani-

zation

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  • 1. Tour operators

influence impact

TOUR OPERATOR

Business activities Value chain transportation Incoming agencies Accommo- dation Guest information ... Our goal: Influence the value chain! Dialogue and evaluation

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  • 1. Tour operators – impact assessment

Business evaluation

Economic data Customer satisfaction Employee satisfaction Environmental assessment Community Involvement

Internal evaluations and surveys

Product evaluation Customer information Employee survey CO2 calculation

External Surveys

Partner agencies Accommo- dation Tour guides Business partners

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  • 1. Tour operators – standardized evaluation
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  • 1. Tour operators – Stakeholder management
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  • 1. Tour operators – Sustainability commitments
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  • 2. Linking the chain – TourCert Latina &

TourCert Danube

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Connecting source and target markets

Transfer of good practices Strategic alliances Network of local partners Local auditors & CSR managers

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Training of local consultants and auditors

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§ 250 businesses will be qualified in CSR

  • until 2016 = 65 businesses (30 Hotels und 35 Reiseveranstalter)

§ Political frameworks

§ Quality department of MINTUR is responsible

§ Costs of certification are calculated against a tax charge § Promoting certified businesses through international trade fair participation

Strategic partnership in Ecuador

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Ø Qualifying at least 80 businesses in eco-management and CSR Ø Improving the resource efficiency (monitoring) Ø Connecting sustainable products for German tour operators Ø Establishing an international network Ø Marketing support (online, print, trade fairs)

Sensitizing tourism businesses in the Danube region

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First success: TourCert Andina as the winner of the EcoTrophea 2016

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  • 3. TourCert Sustainable Destination

DESTINATION § destination strategy § criteria & indicators § Sustainability council § Mission statement § Sustainability manager § Criteria & indicators § Improvement policy § Sustinability report DMO

Sustainable destination

PARTNER BUSINESSES All tourism businesses Businesses in contact with DMO

§ Sustainability commitment § Network § Criteria & indicators

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§ Certification of 10 pilot destinations § Qualifying about 110 tourism providers as partner businesses § Conducting about 50 workshops within the destinations § Involving more than 50 stakeholders and experts in the pilot phase

First Outcomes

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Martin Balaš TourCert gGmbH Martin.Balas@tourcert.org (0049) – 711 – 248 397 – 17

Thank you!