Topic: Data for Better MQLs (& Summit Highlights) WELCOME - - PowerPoint PPT Presentation
Topic: Data for Better MQLs (& Summit Highlights) WELCOME MARKETO USER GROUP LEADERS: Karen W. Sesona Manager, Marketing Ops/Campaign Management Tyler Technologies, Inc. karen.sesona@tylertech.com Pamela Brungardt Marketing Systems and
Karen W. Sesona Manager, Marketing Ops/Campaign Management Tyler Technologies, Inc. karen.sesona@tylertech.com Pamela Brungardt Marketing Systems and Operations Manager NICE Systems Ltd. Pamela.Brungardt@nice.com
Kim Schwane Field Marketing Manager, Edmentum kim.schwane@edmentum.com www.linkedin.com/pub/kim-schwane/b/408/2b4 www.edmentum.com
Marketo Summit 2015 Annual Marketo User Conference April 13-15 San Francisco, CA http://community.marketo.com
**After our speaker presentation, we’ll share key learnings from the summit last week
Sirius Decisions Summit B2B Sales & Marketing Automation and Alignment May 12-14 Nashville, TN http://www.siriusdecisions.com/ Dreamforce 2015 Annual Salesforce User Conference September 15-18 San Francisco, CA www.salesforce.com/dreamforce/DF15/
Lennox Int’l, Richardson TX – Speaker: Ryan Vong TBD? Extreme Marketo: Hooking Up With Hot Apps
Looking for host – also speaker & topic
Protiviti, Dallas/Galleria area – looking for speaker & topic
email deliverability tips, engagement programs and lead scoring…
IDEAS? Please share topic ideas, volunteer to host or to present… email: karen.sesona@tylertech.com
TOPIC:
DESCRIPTION:
Data is the most important unknown component in your
After the presentation, Pamela Brungardt will share Marketo Summit Highlights (open forum - group discussion).
Craig Roland Director of Marketing Development Social123 craig.roland@social123.com www.linkedin.com/in/craigroland
Social123, a Marketo Launch Point partner, has been recognized in 2015 by Sirius Decisions as
the world and provides the most accurate B2B self- reported sourced contact data. www.social123.com Craig has more than 20 years of digital marketing, campaign mgmt., leadership experience with companies such as Deloitte, SAP and other consulting / investment organizations and is very familiar with data challenges in varying verticals.
and new home screen for quickly running ad-hoc reports.
without ever needing to rely on an app development team. New filters and triggers allow you to listen and respond on the mobile channel through push notifications.
within LinkedIn based on Marketo static or smart list membership, allowing you to extend your nurture strategy to display and social ads. The Ad Bridge integration with LinkedIn Lead Accelerator allows you to securely create an audience segment within LinkedIn based on the members of any smart or static list.
– lead feed, best bets, interesting moments, and add to Marketo Campaign – all available on the Salesforce1 app.
performance of your key Named Account lists based on each stage in the buying cycle, with the new performance graph for your Named Account
starting from awareness all the way to action, based on number of visits and status of visitor.
email design
cancel, send, sample, top performers, unsubscribes
Jeff Shearer & Adam New-Waterson
bit.ly/MktoVideoTracking