Todays Speakers About Us: Twelve Tone Consulting Twelve Tone - PowerPoint PPT Presentation

Photo: People for Bikes DOCKLESS BIKESHARE: A Balancing Act

Today’s Speakers About Us: Twelve Tone Consulting Twelve Tone Consulting is a niche Government Affairs consulting firm based out of Chicago, IL specializing in Technology, Policy, Research, and Communications and operating in the public, private, and nonprofit sectors. Our firm seeks to help move municipalities into the future by embracing new/disruptive tech by passing sensible laws that limit negative externalities and embrace the positive externalities.

Today’s Speakers Brandon Bordenkircher, MPA C.E.O., Twelve Tone Consulting Brandon@twelvetoneconsulting.com

Today’s Speakers Riley L. O'Neil Principal, Twelve Tone Consulting Riley@twelvetoneconsulting.com Type to enter a caption.

Dockless Bikesharing Brandon Borchenkircher Riley O’Neil

DoBi Positives • ! !"#$%"&'()**$+)&,-"("./$#"0'*$ &"1230)%$+"$&"-4)-5"-3($ */*+)1*$6("#)0$&"*+7$)+&89:$ • ! !"#$%"&'()**$*/*+)1*$,34)$ .0"#-$3&0"**$+,)$&";-+0/:$ • ! <,)$0"()$%"&'()**$&3-$2(3/$6)8.87$ +"$=(($3>"0)1)-5"-)%$.32*$?-$ &?5)*$#?+,$%"&')%$*/*+)1*$3-%$ )@23-*?"-$">$A?')*,30)$+"$+,)$ *;A;0A*7$1"0)$.)-)03((/98$$

DoBi Negatives I?5)*$+,3+$,34)$,3%$?**;)*O$ • ! $$BCCDEFC$CFGHI!DJ$ • ! !"#$%&'(" $6A3--)%9$ $ $ • ! $$J?%)#3('$&(;K)07$43-%3(?*1$L$+,)M$ • ! )%*+,-&.% $6&"-*?%)0?-.$ $ A3-9$ • ! $$N3?-+)-3-&)$?**;)*$ $ • ! /,.',. $6&"-*?%)0?-.$A3-9$ $ • ! 0(.'#1,&$234564 6&"-=*&3+)%9$ $ • ! 7%148,&94:;$<4 6&)3*)P3-%P %)*?*+$()K)0$>0"1$&?+/$ +03-*2"0+35"-$"Q&?3(*9$

Methodology & Consideration Operations & Ethical Maintenance Standards Fleet Number, Rebalancing, Safety Parking Requirements

Operations & Maintenance Category 1 of 4

Operations & Maintenance • ! I?+/$,3*$R?.,+*$">$R)1"43($S$ T0)230)%$>"0$<)01?-35"-$ $ • ! U"&'()**$F&&)**?A()$$ $ • ! U"&'()**$T0"4?%)0$I"-+3&+$B->"$ $ • ! V)-%"0*$B-&;0$3(($(?3A?(?+/$L$ >))*$ $ • ! N3?-+)-3-&)$R)W;?0)1)-+*$ Example of a “Corral” in Amsterdam, Netherlands.

Operations & Maintenance City has Rights of Dockless Accessible Detailed Bike Removal/ Vendors Incur All Contact Info on Maintenance Prepared for Liability & Fees Bikes & City Requirements Termination Website St. Louis, MO Portland, OR Washington, DC Seattle, WA Charlotte, NC San Francisco, CA Dallas, TX Houston, TX Los Angeles, CA New York City, NY

Ethical Standards (Equity & Data) Category 2 of 4

Ethical Standards Equity requirement for underserved • ! neighborhoods ADA adherence • ! ADA mobility options • ! Real time data sharing • ! Portland, OR

Ethical Standards Equity Service must Must provide ADA ADA Mobility Real-time Requirement for be multi-lingual non-smart Adherence Options data sharing Underserved phone Neighborhoods operation St. Louis, MO Portland, OR Washington, DC Seattle, WA Charlotte, NC San Francisco, CA Dallas, TX Houston, TX Los Angeles, CA New York City, NY

Fleet Size, Rebalancing & Parking Category 3 of 4

Fleet Size, Rebalancing & Parking Allowed Initial Fleet of 500 Bikes or • ! More Fleet Phasing Strategy • ! Designated Hours for Rebalancing • ! & Maintenance of Public Right-of- Way Bikes Must Be Parked Upright • ! Suggestions for "Corral" Installation • ! or a "Hub Centric Model“ Set Geofence Boundary • ! Seattle, WA

Fleet Size, Rebalancing & Parking Initial Fleet of 500 Fleet phasing Designated hrs. Bikes must be Suggestions for Set Geofence bikes or more strategy for rebalancing, parked upright “corral” boundaries maintenance of installation or public right of “hub-centric way model” St. Louis, MO Portland, OR Washington, DC Seattle, WA Charlotte, NC San Francisco, CA Dallas, TX Houston, TX Los Angeles, CA New York City, NY

Safety Category 4 of 4

Safety Dockless Vendors Required to • ! Educate Users Insurance Coverage & Set • ! Reimbursement Cap Helmet Law • ! Gamification • ! Photo from John GreenField Chiago reader article “ Could dockless bike share disrupt Chicago?”

Safety Insurance Gamification Dockless coverage & set requirement to vendors required Helmet Law reimbursement incentivize good to educate users cap behavior St. Louis, MO Portland, OR Washington, DC Seattle, WA Charlotte, NC San Francisco, CA Dallas, TX Houston, TX Los Angeles, CA New York City, NY

Chicago’s Pilot Program: hopes there will be less of this.

Chicago’s Pilot Program Highlights Good Actor • ! Member of NABSA in good standing (or similar organization) Locking Tech • ! Wheel-lock tech banned after 2 months • ! Lock-to tech mandatory

Chicago’s Pilot Program Highlights Ops & Maintenance 18 key bike maintenance • ! elements once a month Checking: brakes, seat • ! posts, tire pressure, and wheel truing Ethical Standards ADA: MOPD • ! Non-Smartphone Option • ! Hiring Practices • ! Data Sharing • !

Chicago’s Pilot Program Highlights Safety Vendor must educate • ! Contact Info / Multilingual • ! Fleet & Parking Fleet Phasing / Fleet size 250 • ! Parking • ! Pilot Area • ! Chicago, IL Type to enter a caption.

Pilot Area

Chicago’s Pilot Program Highlights Rebalancing 15% in each • ! Quadrant Fleets of 50 bikes: 7-8 bikes per • ! quadrant Fleets of 250 bikes: 37-38 bikes per • ! quadrant

12 Tone: Month 1 Map A

12 Tone: Month 1 Map A Analysis

12 Tone: Month 1 Map B

12 Tone: Month 1 Map B Analysis

In the news, the report was covered by Steven Vance & John Greenfield

Thank you for listening!

Questions?