Thrive Tribe find your next workout buddy Amy Kircher - - PowerPoint PPT Presentation
Thrive Tribe find your next workout buddy Amy Kircher problem-solution statement Women are looking for a accountability workout partner for buddies are helpful accountability, motivation, and to make exercising make it more fun, but it
Amy Kircher
find your next workout buddy
Women are looking for a workout partner for accountability, motivation, and to make exercising more fun, but it can be difficult to find someone with similar fitness interests and schedule.
problem-solution statement accountability buddies are helpful
make it fun!
motivate each
An app that connects women to potential workout buddies in their area who share similar fitness interests.
problem-solution statement
competitors - comparables - admirables
Endomondo Run Keeper Strava Audience All Distance Sports Runners Runners & Cyclists Challenges/ Motivation User Generated & Sponsored User Generated & Sponsored Strava Generated & Sponsored Tracks Progress/Stats Yes Yes Yes Connect with Other Users Minimal Minimal Minimal
focused on tracking not connecting
competitor features
audience research
questions & observations
audience research
Benefits of a workout buddy? Activities preferred with a workout buddy?
40 survey responses
audience research
5 interviews
Name: Caitlin Age: 26 Relationship: Boyfriend of 1 year Occupation: Finance - Supply Chain Management Personality: Extrovert, creative, adventurous, spontaneous, funny
“I schedule my workouts in advance on Sundays.”
“I write my workouts for the week in a worksheet I created.”
“A workout partner would definitely motivate me.”
Caitlin Angela Anahid
“Matching to my typical routine would be nice” “It would be cool to find
similar fitness interests” “A workout buddy keep me accountable, but now there is no easy way to find someone”
personas
Accountability Buddy Motivation Seeker Social Butterfly Demographics
Female, Age 29 Female, Age 33 Female, Age 26
Characteristics
Has a busy schedule and needs the extra commitment to push herself to workout consistently Exercises regularly but is fighting boredom and feeling lazy/lack of energy Knows the classes and and studios. Loves to try new things and meet with people
Needs/ Problems
Wants to find a workout group or partner. Looking for a group and individuals to connect with virtually for motivation. Interested in connecting to other women with similar fitness interests and goals.
Key Features
build a profile. add availability and fitness activities interested in. search/ connect to others. build a profile. Search for and join groups based on similar interests. build a profile. join groups. create/join
and events.
Habits
classes, high energy activities, running running, tennis, outside activities, cycling all classes, yoga, dancing, spin
Clara The Accountability Buddy
Name: Clara Mortensen Age: 32 Relationship: Single Occupation: Sales associate Personality: Extrovert, creative, adventurous, social
Clara would like to meet more people outside of work, especially other active women. She is an extrovert who loves meeting new people and learning and trying new things. Since she is new to the city, she doesn’t yet know the fitness activities available in the area or where to find people with similar interests. She would like to use working out as a way to be social and have a sense of community outside of her usual circles of work colleagues.
Lifestyle/Behaviors:
Context:
Priorities:
people without spending hours searching
activities or interests
buddies
Goals:
Pain Points:
so coordinating schedules to workout has been difficult
activities
“While I feel great after working out, I struggle to keep a routine. Having a workout buddy that will help keep me accountable would be great!”
ux principles
fun & social simple, useful, efficient engage & connect flexible & accommodating
motivating high energy personal community intuitive
hero flow
Accept Match Via Chat Meet for Activity Open App Browse Matches Make Decision Deny Match Send Match Message Chat/ Finalize Details
Accountability Buddy Motivation Seeker Social Butterfly
Create a profile
Y Y Y
Match/Connect to
Y Y Y
Log preferred fitness activities
Y Y Y
Schedule Activities
Y N Partial
Virtually Connect to Others
Y Y Y
Rating Post-Activity
Y Y Y
Join/ Create Groups
Y Partial Y
#1 goal - connect and introduce
feature matrix
MVP
Future Releases
home screen
early concepts
V1 V2 V3 V4 V5 tested what users preferred to see first
early concepts - pop app & invision prototypes
V5 V7 remove barriers - reduce steps - encourage engagement
user testing
I like how I can filter without changing my add activities
This app makes so much sense! I need this in my life!
Seeing more details about someone is nice. I like knowing what else they like.
I like being able to browse different
This is fun! I like that you can chat with people via the app.
mood board
avenir light avenir medium
fun motivating engaging personal high energy community intuitive
Pacifico
prototype mockups
final prototype
Amy Kircher
adkircher@gmail.com linkedin.com/in/amykircher
find your next workout buddy