Three Ideas on the Future of Management Education : A Strategic - PDF document

IE Business School Three Ideas on the Future of Management Education : A Strategic Provocation Prof. Iñiguez de Onzoño

Premise: The Future is the Present Prof. Iñiguez de Onzoño (Management) Education will become one of the main businesses of the future -along with Health, Energy and Telecoms. (President Medvedev) Prof. Iñiguez de Onzoño

1. Which strategic group does your school want to belong to? Prof. Iñiguez de Onzoño

Vertically Integrated Schools Vs. Boutique Schools Prof. Iñiguez de Onzoño Prof. Iñiguez de Onzoño Business Schools: Strategic Groups Degree of Internationationalisation (rankings, markets, students) Focused Full-service, Schools Integrated The Midlands Schools Ex Ed Centres Program range

Integrated Business Schools: Range of Programs Non-degree Custom Programs Open Executive Programs PhDs Degree Post - graduate Undergraduate Boutique Business Schools: Examples Category of Programmes Executive Education: IMD Leadership: Centre for Area or Discipline Creative Leadership Experience, methodology ….

Business Schools: Strategic Groups Degree of Internationationalisation Global Schools (rankings, markets, students) Regional Champions Local Centres Program range Business Schools: Strategic Groups Degree of Internationationalisation International Global Boutiques International Global Boutiques (rankings, markets, students) post-graduate Integrated post-graduate Integrated schools Schools schools Schools Ex Ed Ex Ed Centers Centers Regional Champions Regional Champions Schools Trapped in the middle Schools Trapped in the middle Local Local Big Public Universities Big Public Universities Centers Centers Low-Cost Providers Low-Cost Providers Program range

Business Schools: Strategic Groups Harvard Tuck IMD Wharton Degree of Internationationalisation London BS (rankings, markets, students) Insead IE Iese HEC Oxford Ctr Creative Leadership Bocconi Consultancies Mannheim U of Phoenix Program range Global Integrated Schools Key Issues • Size, Resources, Brand • Location: Global Hubs • International Prof. Iñiguez de Onzoño

2. Which role does your School want to play in the Knowledge Value Chain? Prof. Iñiguez de Onzoño Knowledge Origination Vs. Knowledge Distribution Prof. Iñiguez de Onzoño

Clasical Knowledge Value Chain Schools as Knowledge“Reservoirs” Academic Research Research Consultancy, projects with companies Testing Teaching materials and class books Application Professional publications Distribution Diffusion . Contributions in Media The New Knowledge Web Value Chain Traditional Academic Distribution Channel Traditional Academic Distribution Channel Academics Journals Books Academics Journals Books + + The Web The Web

The New Knowledge Web Value Chain Traditional Academic Distribution Channel Traditional Academic Distribution Channel Academics Journals Books Academics Journals Books + + The Web The Web Free management ed on-line • 1. MIT OpenCourseWare (mit.edu) • 2. The U.S. Small Business Administration (sba.gov) • 3. The Free Nonprofit Micro-eMBA Program (managementhelp.org) • 4. 'Business Week' Free Online Courses (bwcourses.com)

Research, Development, Innovation Key Issues • Linked to school´s mission • Medium as important as Message • Applied in educational activities Prof. Iñiguez de Onzoño 3. What type of Faculty? Prof. Iñiguez de Onzoño

“Humboldtian Faculty” Vs. “Google Faculty” Prof. Iñiguez de Onzoño Humboldt University, Berlin 1810 Humboldt University, Berlin 1810

“Humboldtian Faculty” “Humboldtian Faculty” “Humboldtian Faculty” Selected by their “academic pedigree” Selected by their “academic pedigree” Masters of the learning process Masters of the learning process Guardians of Knowledge Guardians of Knowledge “Humboldtian Faculty” “Google Faculty” “Google Faculty” Mixed backgrounds Mixed backgrounds Learning Orchestrators Learning Orchestrators Catalysts of Knowledge Catalysts of Knowledge

Faculty Attraction, Retention & Development • Reputation & Development • Learning Orchestrators • Virtual faculties Prof. Iñiguez de Onzoño 4. What is your ideal type of graduate? Prof. Iñiguez de Onzoño

Classical archtype of student Vs. Multiple intelligences Prof. Iñiguez de Onzoño Prof. Iñiguez de Onzoño . "If you want to see what business leadership may look like in three to five years look at what’s happening in online games” ( Byron Reeves, Founder of Seriosity Inc.)

5. What is your value proposal to students? Prof. Iñiguez de Onzoño Content Vs. Experience Prof. Iñiguez de Onzoño Prof. Iñiguez de Onzoño

Thank You!