Three Ideas on the Future of Management Education : A Strategic - - PDF document

IE Business School

Three Ideas on the Future

• f Management Education :

A Strategic Provocation

• Prof. Iñiguez de Onzoño

Premise: The Future is the Present

• Prof. Iñiguez de Onzoño

(Management) Education will become one of the main businesses

• f the future
• along with Health, Energy and Telecoms.

(President Medvedev)

• Prof. Iñiguez de Onzoño

1. Which strategic group does your school want to belong to?

• Prof. Iñiguez de Onzoño

Vertically Integrated Schools Vs. Boutique Schools

• Prof. Iñiguez de Onzoño
• Prof. Iñiguez de Onzoño

Business Schools: Strategic Groups

Degree of Internationationalisation (rankings, markets, students) Program range Focused Schools Ex Ed Centres The Midlands Full-service, Integrated Schools

Open Executive Programs

PhDs

Post-graduate Undergraduate

Custom Programs

Integrated Business Schools: Range of Programs

Degree

Non-degree Category of Programmes

Boutique Business Schools: Examples

Executive Education: IMD Area or Discipline Experience, methodology …. Leadership: Centre for Creative Leadership

Business Schools: Strategic Groups

Degree of Internationationalisation (rankings, markets, students) Program range

Global Schools Regional Champions Local Centres

Business Schools: Strategic Groups

Degree of Internationationalisation (rankings, markets, students) Program range Boutiques Boutiques International post-graduate schools International post-graduate schools Global Integrated Schools Global Integrated Schools Ex Ed Centers Ex Ed Centers Regional Champions Schools Trapped in the middle Regional Champions Schools Trapped in the middle Big Public Universities Low-Cost Providers Big Public Universities Low-Cost Providers Local Centers Local Centers

Business Schools: Strategic Groups

Degree of Internationationalisation (rankings, markets, students) Program range IMD London BS Harvard

IE

Wharton Oxford Mannheim Bocconi U of Phoenix Insead Consultancies Iese Ctr Creative Leadership Tuck HEC

• Prof. Iñiguez de Onzoño
• Size, Resources, Brand
• Location: Global Hubs
• International

Global Integrated Schools Key Issues

2. Which role does your School want to play in the Knowledge Value Chain?

• Prof. Iñiguez de Onzoño

Knowledge Origination Vs. Knowledge Distribution

• Prof. Iñiguez de Onzoño

Research Testing Application Distribution Diffusion.

Academic Research Consultancy, projects with companies

Teaching materials and class books Professional publications Contributions in Media

Clasical Knowledge Value Chain Schools as Knowledge“Reservoirs” The New Knowledge Web Value Chain

Traditional Academic Distribution Channel Traditional Academic Distribution Channel Academics Academics Journals Journals Books Books

+ +

The Web The Web

The New Knowledge Web Value Chain

Traditional Academic Distribution Channel Traditional Academic Distribution Channel Academics Academics Journals Journals Books Books

+ +

The Web The Web

Free management ed on-line

• 1. MIT OpenCourseWare

(mit.edu)

• 2. The U.S. Small Business Administration

(sba.gov)

• 3. The Free Nonprofit Micro-eMBA Program

(managementhelp.org)

• 4. 'Business Week' Free Online Courses

(bwcourses.com)

• Prof. Iñiguez de Onzoño
• Linked to school´s mission
• Medium as important as Message
• Applied in educational activities

Research, Development, Innovation Key Issues 3. What type of Faculty?

• Prof. Iñiguez de Onzoño

“Humboldtian Faculty” Vs. “Google Faculty”

• Prof. Iñiguez de Onzoño

Humboldt University, Berlin 1810 Humboldt University, Berlin 1810

“Humboldtian Faculty”

“Humboldtian Faculty” “Humboldtian Faculty”

Selected by their “academic pedigree” Selected by their “academic pedigree” Masters of the learning process Masters of the learning process Guardians of Knowledge Guardians of Knowledge

“Humboldtian Faculty”

“Google Faculty” “Google Faculty”

Mixed backgrounds Mixed backgrounds

Learning Orchestrators Learning Orchestrators Catalysts of Knowledge Catalysts of Knowledge

• Prof. Iñiguez de Onzoño
• Reputation & Development
• Learning Orchestrators
• Virtual faculties

Faculty Attraction, Retention & Development

4. What is your ideal type of graduate?

• Prof. Iñiguez de Onzoño

Classical archtype of student Vs. Multiple intelligences

• Prof. Iñiguez de Onzoño
• Prof. Iñiguez de Onzoño

. "If you want to see what business leadership may look like in three to five years look at what’s happening in online games” (Byron Reeves, Founder of Seriosity Inc.)

5. What is your value proposal to students?

• Prof. Iñiguez de Onzoño

Content Vs. Experience

• Prof. Iñiguez de Onzoño
• Prof. Iñiguez de Onzoño

Thank You!