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Dec 11, 2022 6 likes •377 views

Second Wednesdays | 1:00 2:15 pm ET www.fs.fed.us/research/urban-webinars This meeting is being recorded. If you do not wish to be recorded, please disconnect now. USDA is an equal opportunity provider and employer. P ART I: R ESEARCH F

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Second Wednesdays | 1:00 – 2:15 pm ET

www.fs.fed.us/research/urban-webinars

USDA is an equal opportunity provider and employer.

This meeting is being recorded. If you do

not wish to be recorded, please disconnect now.

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PART I: RESEARCH FOUNDATIONS

Dexter Locke

PhD Candidate Clark University

Tom Jacobs

Director, Environmental Programs Mid-America Regional Council

Morgan Grove

Scientist and Team Leader USDA Forest Service

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Increasing Urban Tree Canopy: Tools for a Business Approach

  • r

Thinking Outside the Tree Pit

Morgan Grove, Dexter Locke, Mike Galvin, and Jarlath O’Neil-Dunne

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  • How have UTC tools been developed?
  • How did UTC begin?
  • What does it mean to think outside the tree pit?
  • What are the UTC tools and how do they help think
  • utside the tree pit?
  • Concluding thoughts.

Overview

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  • Forest Service’s Baltimore Field Station.
  • Linking science and decision making with local

partners: dynamic and cumulative.

  • Business model for wider application and refinement:

pilot, prototype, and enterprise.

How have UTC tools been developed?

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  • A story of connectivity:

✴Disconnected urban riparian areas. ✴Connected urban mosaic of other treed

areas.

How did UTC begin?

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What does it mean to think

  • utside the tree pit?

What’s in the tree pit?

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  • Majority of owners.
  • Significant and multiple benefits.
  • Untapped resources.

What does it mean to think

  • utside the tree pit?

What’s outside the tree pit?

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  • Chesapeake Bay policy context

✴City’s with UTC goals ✴Net change in all urban tree canopy cover

  • Practical context

✴Direct authority is limited over majority of landowners. ✴Trees are essential for many benefits and their associated

stakeholders.

✴Need for additional resources

What does it mean to think

  • utside the tree pit?

What’s outside the tree pit?

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  • 1. Assessment
  • 2. Prioritization
  • 3. Market Analysis
  • 4. Change Analysis

UTC Tools

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  • 1. UTC Assessment:

Hi-resolution landcover mapping

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Private and Public Lands in Urban Areas

Urban Tree Assessment, Baltimore City

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The New Forest Landowner

Philadelphia: 67% private, 459,525 residential parcels

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  • 2. UTC Prioritization:

Multiple Benefits

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  • 2. UTC Prioritization:

Collaboration among interests

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  • 2. UTC Prioritization:

Collaboration among site types

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Increasing Urban Tree Canopy: Market Analyses

Dexter Locke, Morgan Grove, Mike Galvin, and Jarlath O’Neil-Dunne

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People Are Not All the Same

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  • 3. UTC Market Analysis:

Plantings and Prioritization

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Grove, Locke and O’Neil-Dunne 2014 18

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  • 3. UTC Market Analysis

Plantings and Social Groups

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Markets

Adapted from Locke and Grove, 2014 20

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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

High Society Upscale Avenues Metropolis Solo Acts Senior Styles Scholars & Patriots High Hopes Global Roots Family Portrait Traditional Living Factories & Farms Undefined

Existing and Possible Tree Canopy in Baltimore, MD by LifeMode Group

Existing Tree Canopy Possible Tree Canopy Not Suitable

Adapted from Locke and Grove, 2014 21

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2 4 6 8

Odds Ratios & 95% Confidence Intervals for Urban Greening Programs on Private Residential Land, by Tapestry LifeMode

Odds Ratio Baltimore, MD

Factories & Farms Traditional Living Family Portrait Global Roots High Hopes Scholars & Patriots Senior Styles Solo Acts Metropolis Upscale Avenues High Society

TreeBaltimore/BWB Giveaways (2008 - 2010, & 2012) Volunteer Plantings (2008 - 2012) Neighborhood Plantings (2008 - 2012) Blue Water Baltimore, Water Audits Rain Barrels (2008 - April 2013) Blue Water Baltimore, Whole Sale Rain Barrels (2007 - May 2013) Blue Water Baltimore, Workshop Rain Barrels (2004 - May 2013) Existing Tree Canopy (% area of Residential Land) Possible Tree Canopy (% area of Residential Land)

Tree Canopy (% of Residential Land) 20 40 60 80 100

Adapted from Locke and Grove, 2014 22

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  • 2
  • 1

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Odds Ratios & 95% Confidence Intervals for NYRP's Tree Giveaways (2008 - 2013), by Tapestry LifeMode

Tapestry LifeMode: Demographic groups sharing an experience such as age and/or traits like affluence, lifestyles and/or family structure Odds Ratio (1 indicates expected value based on household distribution)

Traditional Living Traditional Living Traditional Living Traditional Living Traditional Living Traditional Living Family Portrait Family Portrait Family Portrait Family Portrait Family Portrait Family Portrait Global Roots Global Roots Global Roots Global Roots Global Roots Global Roots Senior Styles Senior Styles Senior Styles Senior Styles Senior Styles Senior Styles Solo Acts Solo Acts Solo Acts Solo Acts Solo Acts Solo Acts Metropolis Metropolis Metropolis Metropolis Metropolis Metropolis Upscale Avenues Upscale Avenues Upscale Avenues Upscale Avenues Upscale Avenues Upscale Avenues High Society High Society High Society High Society High Society High Society

Tree Giveaways, 2008 Tree Giveaways, 2009 Tree Giveaways, 2010 Tree Giveaways, 2011 Tree Giveaways, 2012 Tree Giveaways, 2013

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  • 2
  • 1

1 2 3 4

Odds Ratios & 95% Confidence Intervals for NYRP's Tree Giveaways (2008 - 2013), by Tapestry LifeMode

Tapestry LifeMode: Demographic groups sharing an experience such as age and/or traits like affluence, lifestyles and/or family structure Odds Ratio (1 indicates expected value based on household distribution)

Traditional Living Traditional Living Traditional Living Traditional Living Traditional Living Traditional Living Family Portrait Family Portrait Family Portrait Family Portrait Family Portrait Family Portrait Global Roots Global Roots Global Roots Global Roots Global Roots Global Roots Senior Styles Senior Styles Senior Styles Senior Styles Senior Styles Senior Styles Solo Acts Solo Acts Solo Acts Solo Acts Solo Acts Solo Acts Metropolis Metropolis Metropolis Metropolis Metropolis Metropolis Upscale Avenues Upscale Avenues Upscale Avenues Upscale Avenues Upscale Avenues Upscale Avenues High Society High Society High Society High Society High Society High Society

Tree Giveaways, 2008 Tree Giveaways, 2009 Tree Giveaways, 2010 Tree Giveaways, 2011 Tree Giveaways, 2012 Tree Giveaways, 2013 Existing Tree Canopy (% residential area) Possible Tree Canopy (% residential area)

20 40 60 80 100 Existing or Possible Tree Canopy (% of Residential Area)

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1 2 3

Odds Ratios & 95% Confidence Intervals for Tree Philly's Yard Trees (Spring 2012 - Fall 2013), by Tapestry LifeMode

Tapestry LifeMode: Demographic groups sharing an experience such as age and/or traits like affluence, lifestyles and/or family structure Odds Ratio (1 indicates expected value based on household distribution)

Traditional Living Family Portrait Global Roots High Hopes Scholars & Patriots Senior Styles Solo Acts Metropolis Upscale Avenues High Society

All Yard Trees (Spring 2012 - Fall 2013)

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  • 3. UTC Market Analysis:

Messages, Markets, and Messengers

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  • 3. UTC Market Analysis:

Priorities, Markets, and Messages

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UTC Change Analysis

  • Total change
  • Spatial

characteristics

  • Landuse
  • Ownership
  • Social,

economic, and environmental factors

  • 4. UTC Change Analysis

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UTC Change Analysis

  • Total change
  • Spatial characteristics
  • Landuse
  • Ownership
  • Social, economic, and

environmental factors

  • 4. UTC Change Analysis

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Conclusion

  • There is a need and the ability to expand from tree pits to the

entire city.

  • Tools are available to make it happen

✴Assess what you have, ✴Build partnerships across landowners and interests to make it happen, ✴Monitor and evaluate what you did, ✴Adapt as needed …

  • Connections and integration are key

✴Systems: with existing data systems, using an open source approach ✴Programmatic: other local and regional initiatives such as Green Pattern Book and Green Pattern Registry.

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Thank You

Dexter Locke dexter.locke@gmail.com @DextraordinaryH 310 463 6202 Link to other products: http://bit.ly/1L8MIX6

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Solo Acts

“Residents of the Solo Acts summary group segments are singles who prefer city life. Many are young, just starting out in more densely populated US neighborhoods;

  • thers are well-established singles who

have no home ownership or child-rearing

  • responsibilities. Second only to High

Society, residents of this group tend to be well-educated, working professionals who are either attending college or already hold a degree. Their incomes reflect their employment experience, ranging from a low median of $44,601 (Old and Newcomers) among the newest households to approximately $93,899 (Laptops & Lattes) among established singles. Home

  • wnership is at 28 percent; the median

home value is $236,054. Contrary to modern migration patterns that flow away from the largest cities, Solo Acts’ residents are moving into major cities such as New York City; Chicago; Washington, D.C.; Boston; Los Angeles; and San Francisco. With considerable discretionary income and few commitments, their lifestyle is urban, including the best of city life— dining out, attending plays and concerts, and visiting museums—and, for a break from constant connectivity, extensive travel domestically and abroad.”

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Traditional Living

“The four segments in Traditional Living convey the perception of real middle America—hardworking, settled families. The group’s higher median age of 38.2 years also conveys their lifestage—a number of

  • lder residents who are completing

their child-rearing responsibilities and anticipating retirement. Even though they’re older, many still work hard to earn a modest living. They typically own single-family homes in established, slow-growing

  • neighborhoods. They buy standard,

four-door American cars, belong to veterans’ clubs and fraternal

  • rganizations, take care of their

homes and gardens, and rely on traditional media such as newspapers for their news.”

Background: Markets & Their Characteristics (cont.)

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