THE CHALLENGE They say a picture is worth a thousand words – so why are some people still using text?
“Photos have always been used to save important memories and life moments, but thanks to the advent of smartphone cameras, now they are used for talking. Mobile phones enable us to have “instant expression” - Evan Spiegel.
THE BRIEF IN ONE SENTENCE Create a movement & make talking with pictures the lead form of mobile communication in Australia.
HOW? Leverage camera natives (Gen Z’s and Millennials) to advocate the power of talking with pictures and educate the older audiences.
WHY WE BELIEVE IN THIS Snapchat has Millennials proven that camera Over the top already spend up first communication, (OTT) messaging over an hour a and lack of vanity services took over week ‘talking with metrics make SMS back in 2012 pictures’ people happier Source: Mobile Marketer Source: Apposphere, Murphy & Snapchat, 2019 Source: USA Today tech, 2017
KEY MESSAGE Talking with pictures is now one of the most intimate conversation pipelines available today.
FINE PRINT Submission max Snapchat is to Creativity is key.. word count is form part of your and worth 50% of 1500words & no digital first your judging criteria more than 10 approach. slides.
ten young lions tips in ten minutes
one find a good teammate
two answer the brief
three then, when you get to cannes, forget the brief
four don’t bother sleeping
five leave time to make the thing
six outnumber your competition
seven tap into existing behaviour
eight keep it simple
nine too many cooks
ten cannes is what you make of it
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