SLIDE 1
The X
Go mark the spot.
Yellow A
The Problem | Enhancing Experience
Yellow A
Remembering hikes and landmarks uniquely Few interactions with other hikers before and after you
Problem Idea Questions Modeling
The X A Go mark the spot. The Problem | Enhancing Experience - - PowerPoint PPT Presentation
The X A Go mark the spot. The Problem | Enhancing Experience - - PowerPoint PPT Presentation
Yellow The X A Go mark the spot. The Problem | Enhancing Experience Yellow A Remembering hikes and landmarks uniquely Few interactions with other hikers before and after you Problem Idea Questions Modeling The Idea | Leave
SLIDE 2
SLIDE 3
The Idea | “Leave your Mark” System
Yellow A
Sign up Location Assignment Pick up key Hike/Explore! Key for token Leave next token
Problem Idea Questions Modeling
SLIDE 4
Questions | Form Factor
Yellow A
System Flow!
Token Message
Problem Idea Questions Modeling
SLIDE 5
Modeling | Setup
Yellow A
Barker 8th! Green Building! Hacker Shrine
Acrylic Tokens! Sharpie Notes! Video Quantitative &! Qualitative! Survey
Problem Idea Questions Modeling
SLIDE 6
Modeling | Results
Yellow A
Key Findings
Problem Idea Questions Modeling
Enjoyed visiting new places and revisiting Tangible, anonymous messages “Material makes a big difference,” “Reminiscent of location”
SLIDE 7
Additional Information
Yellow A
SLIDE 8
The Market | Exploration Potential
Yellow A
273M
designated National Recreation Trails
1000+
recreation visitors to national parks in 2013
$670M
requested FY 2015 National Park Service Budget
$3.65B
more than FY 2014 (partnership opportunity)
SLIDE 9
Modeling | Results
Yellow A
How would you rate the difficulty of arriving at your destination?
SLIDE 10
Modeling | Results
Yellow A
Do you feel like this challenge made you go somewhere new/different?
SLIDE 11
Modeling | Results
Yellow A
What do you think of the end prize?
SLIDE 12
Modeling | Results
Yellow A
How often do you visit remote locations?
SLIDE 13
Modeling | Results
Yellow A
If this sort of unique token system were in place at remote locations across the country, would it motivate you to visit?
SLIDE 14
Modeling | Results
Yellow A
What changes would you make to this reward to make it more appealing? Even more sentimental or that tells a story Different colors for different locations Something that cannot be vandalized Not generic, make it reminiscent of the location Part of a collection (want to collect all/more than 1) Website to log the places you’ve been in addition to token Nicer material (feel hefty - metal very cool)
SLIDE 15
Modeling | Results
Yellow A
Would you be interested in knowing who else completed challenges you’ve completed?
SLIDE 16
Modeling | Results
Yellow A
Do you like leaving behind your own mark/ proof of visit?
SLIDE 17
Modeling | Results
Yellow A
What did you think about receiving a message from the previous visitor?
SLIDE 18
Modeling | Results
Yellow A
How do you feel about leaving a message for the next visitor?
SLIDE 19
Modeling | Results
Yellow A
How do you feel about watching video messages from people who have visited before?
SLIDE 20
Modeling | Results
Yellow A
Would you like to leave a recording for people to see of you?