The X A Go mark the spot. The Problem | Enhancing Experience - PowerPoint PPT Presentation

Yellow The X A Go mark the spot.

The Problem | Enhancing Experience Yellow A Remembering hikes and landmarks uniquely Few interactions with other hikers before and after you Problem Idea Questions Modeling

The Idea | “Leave your Mark” System Yellow A Sign up Pick up key Location Assignment Leave next token Hike/Explore! Key for token Problem Idea Questions Modeling

Questions | Form Factor Yellow A System Flow ! Token Message Problem Idea Questions Modeling

Modeling | Setup Yellow A Barker 8th ! Acrylic Tokens ! Quantitative & ! Green Building ! Sharpie Notes ! Qualitative ! Video Survey Hacker Shrine Problem Idea Questions Modeling

Modeling | Results Yellow A Key Findings Enjoyed visiting new places and revisiting “Material makes a big difference,” “Reminiscent of location” Tangible, anonymous messages Problem Idea Questions Modeling

Yellow A Additional Information

The Market | Exploration Potential Yellow A 1000+ $3.65B designated National requested FY 2015 National Recreation Trails Park Service Budget 273M $670M recreation visitors to more than FY 2014 national parks in 2013 (partnership opportunity)

Modeling | Results Yellow A How would you rate the difficulty of arriving at your destination?

Modeling | Results Yellow A Do you feel like this challenge made you go somewhere new/different?

Modeling | Results Yellow A What do you think of the end prize?

Modeling | Results Yellow A How often do you visit remote locations?

Modeling | Results Yellow A If this sort of unique token system were in place at remote locations across the country, would it motivate you to visit?

Modeling | Results Yellow A What changes would you make to this reward to make it more appealing? Even more sentimental or that tells a story Different colors for different locations Something that cannot be vandalized Not generic, make it reminiscent of the location Part of a collection (want to collect all/more than 1) Website to log the places you’ve been in addition to token Nicer material (feel hefty - metal very cool)

Modeling | Results Yellow A Would you be interested in knowing who else completed challenges you’ve completed?

Modeling | Results Yellow A Do you like leaving behind your own mark/ proof of visit?

Modeling | Results Yellow A What did you think about receiving a message from the previous visitor?

Modeling | Results Yellow A How do you feel about leaving a message for the next visitor?

Modeling | Results Yellow A How do you feel about watching video messages from people who have visited before?

Modeling | Results Yellow A Would you like to leave a recording for people to see of you?