SLIDE 11 Private & Confidential
Pay-TV Subscriber Losses by DMA: 2013 to 2017
11
Rank Name Rank Name Rank Name Rank Name 1 New York, NY 54 Fresno-Visalia, CA 107 Tallahassee, FL-Thomasville, GA 160 Binghamton, NY 2 Los Angeles, CA 55 Richmond-Petersburg, VA 108 Tyler-Longview(Lufkin & Nacogdoches), TX 161 Gainesville, FL 3 Chicago, IL 56 Wilkes Barre-Scranton-Hazleton, PA 109 Sioux Falls(Mitchell), SD 162 Sherman, TX-Ada, OK 4 Philadelphia, PA 57 Little Rock-Pine Bluff, AR 110
163 Idaho Falls-Pocatello, ID (Jackson, WY) 5 Dallas-Ft. Worth, TX 58 Tulsa, OK 111 Augusta, GA-Aiken, SC 164 Missoula, MT 6 San Francisco-Oakland-San Jose, CA 59 Albany-Schenectady-Troy, NY 112 Reno, NV 165 Abilene-Sweetwater, TX 7 Washington, DC (Hagerstown, MD) 60 Mobile, AL-Pensacola (Ft. Walton Beach), FL 113 Lansing, MI 166 Billings, MT 8 Houston, TX 61
114 Springfield-Holyoke, MA 167 Yuma, AZ-El Centro, CA 9 Boston, MA (Manchester, NH) 62 Knoxville, TN 115 Youngstown, OH 168 Hattiesburg-Laurel, MS 10 Atlanta, GA 63 Lexington, KY 116 Fargo-Valley City, ND 169 Clarksburg-Weston, WV 11 Tampa-St. Petersburg (Sarasota), FL 64 Dayton, OH 117 Eugene, OR 170 Quincy, IL-Hannibal, MO-Keokuk, IA 12 Phoenix (Prescott), AZ 65 Honolulu, HI 118 Peoria-Bloomington, IL 171 Utica, NY 13 Detroit, MI 66 Wichita-Hutchinson, KS Plus 119 Traverse City-Cadillac, MI 172 Rapid City, SD 14 Seattle-Tacoma, WA 67 Roanoke-Lynchburg, VA 120 Lafayette, LA 173 Dothan, AL 15 Minneapolis-St. Paul, MN 68 Green Bay-Appleton, WI 121 Macon, GA 174 Lake Charles, LA 16 Miami-Ft. Lauderdale, FL 69 Des Moines-Ames, IA 122 Yakima-Pasco-Richland-Kennewick, WA 175 Elmira (Corning), NY 17 Denver, CO 70 Charleston-Huntington, WV 123 Montgomery-Selma, AL 176 Jackson, TN 18 Orlando-Daytona Beach-Melbourne, FL 71 Tucson (Sierra Vista), AZ 124 Santa Barbara-Santa Maria-San Luis Obispo, CA 177 Harrisonburg, VA 19 Cleveland-Akron (Canton), OH 72 Flint-Saginaw-Bay City, MI 125 Monterey-Salinas, CA 178 Watertown, NY 20 Sacramento-Stockton-Modesto, CA 73 Spokane, WA 126 Bakersfield, CA 179 Alexandria, LA 21
74 Omaha, NE 127 Columbus, GA (Opelika, AL) 180 Marquette, MI 22 Charlotte, NC 75 Springfield, MO 128 Corpus Christi, TX 181 Bowling Green, KY 23 Pittsburgh, PA 76 Rochester, NY 129 La Crosse-Eau Claire, WI 182 Jonesboro, AR 24 Raleigh-Durham (Fayetteville), NC 77 Columbia, SC 130 Wilmington, NC 183 Charlottesville, VA 25 Portland, OR 78 Toledo, OH 131 Amarillo, TX 184 Laredo, TX 26 Baltimore, MD 79 Huntsville-Decatur (Florence), AL 132 Chico-Redding, CA 185 Butte-Bozeman, MT 27 Indianapolis, IN 80 Madison, WI 133 Columbus-Tupelo-West Point-Houston, MS 186 Grand Junction-Montrose, CO 28 San Diego, CA 81 Portland-Auburn, ME 134 Wausau-Rhinelander, WI 187 Lafayette, IN 29 Nashville, TN 82 Shreveport, LA 135 Topeka, KS 188 Bend, OR 30 Hartford & New Haven, CT 83 Paducah, KY-Cape Girardeau, MO-Harrisburg, IL 136 Columbia-Jefferson City, MO 189 Lima, OH 31 San Antonio, TX 84 Harlingen-Weslaco-Brownsville-McAllen, TX 137 Monroe, LA-El Dorado, AR 190 Meridian, MS 32 Columbus, OH 85 Syracuse, NY 138 Rockford, IL 191 Twin Falls, ID 33 Kansas City, MO 86 Champaign & Springfield-Decatur, IL 139 Medford-Klamath Falls, OR 192 Great Falls, MT 34 Salt Lake City, UT 87 Waco-Temple-Bryan, TX 140 Minot-Bismarck-Dickinson (Williston), ND 193 Greenwood-Greenville, MS 35 Milwaukee, WI 88 Colorado Springs-Pueblo, CO 141 Beaumont-Port Arthur, TX 194 Parkersburg, WV 36 Cincinnati, OH 89 Chattanooga, TN 142 Duluth, MN-Superior, WI 195 Eureka, CA 37 Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC 90 Cedar Rapids-Waterloo-Iowa City & Dubuque, IA 143 Odessa-Midland, TX 196 San Angelo, TX 38 West Palm Beach-Ft. Pierce, FL 91 Savannah, GA 144 Salisbury, MD 197 Casper-Riverton, WY 39 Austin, TX 92 El Paso, TX (Las Cruces, NM) 145 Lubbock, TX 198 Cheyenne, WY-Scottsbluff, NE 40 Las Vegas, NV 93 Baton Rouge, LA 146 Palm Springs, CA 199 Mankato, MN 41 Oklahoma City, OK 94 Charleston, SC 147 Anchorage, AK 200 Ottumwa, IA-Kirksville, MO 42 Norfolk-Portsmouth-Newport News, VA 95 Jackson, MS 148 Wichita Falls, TX & Lawton, OK 201
43 Harrisburg-Lancaster-Lebanon-York, PA 96 South Bend-Elkhart, IN 149 Sioux City, IA 202 Fairbanks, AK 44 Grand Rapids-Kalamazoo-Battle Creek, MI 97 Burlington, VT-Plattsburgh, NY 150 Erie, PA 203 Victoria, TX 45 Birmingham (Anniston and Tuscaloosa), AL 98 Tri-Cities, TN-VA 151 Joplin, MO-Pittsburg, KS 204 Zanesville, OH 46 Greensboro-High Point-Winston Salem, NC 99
- Ft. Smith-Fayetteville-Springdale-Rogers, AR
152 Albany, GA 205 Helena, MT 47 Jacksonville, FL 100 Greenville-New Bern-Washington, NC 153 Rochester, MN-Mason City, IA-Austin, MN 206 Presque Isle, ME 48 Albuquerque-Santa Fe, NM 101 Davenport, IA-Rock Island-Moline, IL 154 Panama City, FL 207 Juneau, AK 49 Louisville, KY 102 Myrtle Beach-Florence, SC 155 Terre Haute, IN 208 Alpena, MI 50 New Orleans, LA 103 Evansville, IN 156 Bangor, ME 209 North Platte, NE 51 Memphis, TN 104 Johnstown-Altoona-State College, PA 157 Biloxi-Gulfport, MS 210 Glendive, MT 52 Providence, RI-New Bedford, MA 105 Lincoln & Hastings-Kearney, NE 158 Wheeling, WV-Steubenville, OH 213 Non DMA Area 53 Buffalo, NY 106 Boise, ID 159 Bluefield-Beckley-Oak Hill, WV
Key Sub Growth Sub Loss: 0-5% Sub Loss: 5-10% Sub Loss: 10% or greater
Source: MediaCensus. Note: DMA Ranks reflect Nielsen’s 2017 figures.
RSN inner markets relatively shielded in larger DMAs National networks face greater exposure to small DMAs
