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The Rural Opportunity Lessons learned in building strong financial services for rural and agri markets Congreso de acceso a servicios financieros y medios de pago Cali Colombia, 2019 Tom Gruintjes Gerente Planificacin Estratgica y


  1. The Rural Opportunity Lessons learned in building strong financial services for rural and agri markets Congreso de acceso a servicios financieros y medios de pago Cali Colombia, 2019

  2. Tom Gruintjes Gerente Planificación Estratégica y Innovación Banco Regional Paraguay Senior Project Manager Rabo Partnerships B.V. 2

  3. Rabobank – at a glance 3

  4. Building on a strong foundation of 110 years of growth Based on Raiffeisen’s model, agricultural credit was extended through savings and credit unions, bringing scarce capital within reach of farmer entrepreneurs Enabling access to financial services gave a strong boost to investments in agriculture, enabling higher yields Growth in agricultural gave strong boost to economic development in the Netherlands, bringing welfare, prosperity and stability Nowadays, The Netherlands is world’s second largest exporter of agri produce, leader in chemical industry, high-tech, logistics and life sciences. 5

  5. Results 2018 Net profit Assets Cost/income ratio Strong recovery since € 590 bn € 3.0 bn 65.9% ( € 602 bn) (€ 2.7bn) (71.3%) debt crisis and still CAR Profitability ROIC great challenges 26,6% 7.4% (26,2%) (6.9%) ahead 6

  6. Direct investments Investments via Arise Advisory projects Rabo Partnerships B.V. - since 1989 Rabobank has a special arm developing financial markets in rural and emerging countries 7

  7. Rabobank remains committed to the global F&A challenges Arable land is not equally distributed Growing demand towards 2100 Oceania Europe Africa 10% 15% America World 15% arable land 60% Asia World population Growing a better world together 8

  8. Still there is a world to cover as financial inclusion matters for rural economies in emerging countries Today more than four billion people worldwide do not have access to financial services People who do not have access to financial services live in rural areas 9

  9. Rural growth primarily means growth in agriculture People must have access to sufficient, safe and nutritious food at all times Agricultural development is important for balanced economic growth in many countries 10

  10. Banking sectors in emerging economies typically show skewed interest in rural development and services Often commercial banks in emerging markets do not provide rural banking Access to financial services is many times confined to certain segments of the urban population 12

  11. And as such can play a pivotal rural accelerating growth Banks contribute to the development of the formal economy through all finance The financial sector has a pivotal role to play in achieving economic growth 14

  12. There are a number of common barriers hindering financial 15 inclusion and rural entrance of the financial sector

  13. Lack of infrastructure Suspicious enabling legal Poor financial and precludes efficient environment: collateral business literacy, weak outreach to customers value is questionable, land business culture titles are often an issue Banking environment Poor supply chain Lack of scale at farm sometimes distorted by organization: power is level donors, government and with the traders development banks 16

  14. BANKS GOV’T Banks and government can and should improve the pace of rural development

  15. What have we learnt from 30 years of practice? 20

  16. Government based support program are crucial for rural development, if and when properly designed and positioned Government needs to be a reliable partner Policies should be geared to improve access to in terms of (change to) tax system, financial services and improve an economically legalisation and policies, such as collateral, sound credit culture and a private sector level land registration and foreclosure. playing field. The role of SMEs in the growth of the Government based direct delivery of credit can economy (should not underestimated as not be sustainable in the long run as it lacks required follow-up to agri growth – GDP, economic focus, infrastructure and expertise to risk and job perspective. deliver services consistently. Clients with insufficient payment capacity Subsidized credit programs not only affect can only be assisted through income- credit culture, but also savings culture – a support mechanisms, meaning credit program should also have an exit policy. grants,education and jobs, not loans. 21

  17. Going rural for banks means rethinking your business strategy along 5 key principles 22

  18. Going Rural is a Strategic Choice Going rural cannot be done half-hearted. No short term gain as you need to overcome many barriers, building a strong knowledge base takes experience and time to develop – to mitigate risk and define a long term commercial gain. 23

  19. Diversify risks - rural and urban Work on both sides of the balance sheet. Mix urban/rural/wholesale funding and define sector limits. Primary risk strategy is selecting the right clients and defining proper solutions to support their needs. Don’t go only rural or for just one sector. 24

  20. Start with transactional relationship A (rural) client relationship starts with a current account, not a loan. Build transactional relationships before on-boarding the client with risks of non-repayment through loans. Be an all-finance all-round player for your client. Cash flows rule! 25

  21. Rural is partnering business Use strategic investors as partner. Create last mile delivery (e.g. cash) through a network, work on business literacy together, arrange first loss buffers and risk relief through donors. Use government as partner for policy support and knowledge partners to overcome barriers. 26

  22. Innovate to a viable business model Use innovation to drive economies of scale, Find new combinations of existing technologies. Build holistic customer views and solutions and be obsessed with the client's problem. Core to getting the client is the channel, not the product. DATA - DATA - DATA 27

  23. Translating into a successful rural operating model: Rabo Partnership’s 3 lenses Financial services Networking Knowledge 28

  24. Being at the center of the business community, seeking opportunities Networking to connect and build the client’s business 29

  25. F&A goes beyond farming – look through the chain Networking Upstream Downstream Local traders/ Exporters raw Processors raw Distributors/w Input suppliers Farmers materials materials holesalers collectors Local processors of raw material, value added food & Commercial beverage producers Import of inputs Distributors of farmers & & Agri food & Logistic organized providers equipment beverages cooperatives (shortage/ transport) 30

  26. Local policy and Funding and Expertise and Networking Financial delivery support policy support F&A business institutions 31

  27. Be a thought and community leader for your clients Networking Mars: Enhancing the M&A dialogue

  28. Providing financial solutions to your Financial clients making their dreams and plans possible in the most Services convenient and cost efficient way 33

  29. Segment your service model along the client’s need Financial while respecting efficiencies services • Relationship driven, individual approach, USD based lending, short & medium/long tenors Large • WHR financing, pre-export financing farmers & agribusiness • Retail approach with an “ agri twist”, local currency lending, involve service providers for Medium size farmer technical assistance to farmers, local currency loans, short/medium tenors (emerging) & farmber organisations • Dedicated cooperative financing products • Value chain finance, forge forward linkages, tri-partite agreements, technical Commercial smallholder assistance needs, local currency loans, short tenors • Joint liability groups, credit scoring, use savings as cash collateral, Semi commercial smallholder current/saving accounts 34

  30. Example Value Chain Model: Financial Indirect VCF model - servicing the association services Key agreements • 1 Loan application • 1 Tripartite agreements Input • 1 Loan agreement Members supplieer • 1 Pledge/Mortgage agreement $ Inputs Loan process Crop $ • Loan: max 50-60% of expected yield Cooperativ Bank Processor e • Tenor: max 12 months • Collateral: farms/coop level • Check business plan and past records $ • Outstanding debts • Check management capacity and admin system of coop 36

  31. Example Value Chain Model: Financial Informal Out-grower schemes services Speculative, seasonal sourcing on ad-hoc or Farmer Farmer semi-formal basis with minimal firm/farmer coordination; little to no inputs or services provided to little to no product specification by buyers. Buyer • Based on spot market transactions • Limited firm/farmer coordination • Little to no product specification Farmer Farmer • Buyer sources directly from individual farmers Outputs 37

  32. Know your client’s business almost Knowledge better then he does, innovate and show financial craftsmanship 39

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