The press publishers perspective Data Protection vs. Digital Single - - PowerPoint PPT Presentation

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Aug 25, 2022 142 likes •251 views

The press publishers perspective Data Protection vs. Digital Single Market: Can the Juncker Commission square the circle? CEPS workshop Monday 09 November Morning Evening On way On way to work to home At work At work Lunch Morning

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Data Protection vs. Digital Single Market: Can the Juncker Commission square the circle? CEPS workshop – Monday 09 November

The press publishers‘ perspective

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Evening Morning On way to work At work Lunch At work On way to home

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Evening Morning On way to work At work Lunch At work On way to home

Data processing for journalistic purposes

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Evening Morning On way to work At work Lunch At work On way to home

Data processing for journalistic purposes Subscription marketing

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Evening Morning On way to work At work Lunch At work On way to home

Data processing for journalistic purposes Subscription marketing Audience Engagement

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GDPR and DSM: Summary of press publishers‘ aspects

A. Data processing for journalistic purposes, i.e. investigative journalism
B. Data processing for direct marketing purposes, i.e. subscription marketing
C. Data processing for enhanced audience engagement online

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1st shortcoming: GDPR - DSM

Legal uncertainty versus tentative harmonisation

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2nd shortcoming: GDPR - DSM

No level playing field for European digital SMEs

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3rd shortcoming: GDPR - DSM

Innovation is killed by the absence of a genuine risk-based approach to data protection

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YO YOUR UR CO CONT NTACT ACT

@ @ EMMA MA

Max vo von Abendroth

Executive Director of EMMA Email: max.abendroth@magazinemedia.eu Ph.: +32 2 536 06 05 / Mob.: +32 494 505 179 EMMA / Square du Bastion 1A / 1050 Brussels / Belgium