The Massive Shift of Viewers Text does not work as well Video - - PDF document

CAMP Presentation: Cheat Sheet for “What’s New in the Campground Industry”

1 of 3 Mark Koep CampgroundViews.com mark@campgroundviews.com 805-341-3828

The Massive Shift of “Viewers”  Text does not work… as well  Video changes everything How We Got Here  10 Years Ago… a crazy idea  Experienced the “pain” of trying to find parks… created CampgroundViews.com

• 3,000 Videos, 30,000 Photos, 16,000 Parks
• 200,000 Campers per month (traffic currently up 85% Year over

Year)  Bootstrapped and the “grind”

• Worked with hundreds of parks and organizations including:
• Ocean Lakes
• KOA (Corporate and Franchises)
• RVIA
• California State Parks
• Riverside County Parks
• US Forest Service
• Results are speaking for themselves
• 244% increase in online reservations, doubling length of stays,

40% drop in call volume!

• Make a concerted effort to engage, discuss, learn and share throughout

the entire industry

• This brings me here today to speak with you and share what we

see as the “new” coming towards you. It All Starts with Campers  They have really, finally, changed

• “2nd Wave Boomers”
• Millenials and all of the other non-boomer demos

 Their expectations, experience and habits have changed

• Start their journey “online”… and WANT to finish it here too.
• They have no frame of reference that says camping should be _____
• First time in modern history that the industry can really define

what camping is, should look like and should act like.

• The only reference they have is all of those other accommodation and

recreation type businesses they have visited.

CAMP Presentation: Cheat Sheet for “What’s New in the Campground Industry”

2 of 3 Mark Koep CampgroundViews.com mark@campgroundviews.com 805-341-3828

• North American Camping Report from KOA is simply documenting

this overall trend.  Campers don’t become campers by magic… they buy RVs first. Okay Maybe it Starts with the Manufacturers and Sales  Record Sales of RVs (Until recently)

• What’s going on with the 27% drop in sales?
• Recession?
• Or maybe something a little bit more close to home…

 Remember we have “different” customer

• RVing is a “thing” not an all the time “life”

 Massive Consolidation and Conglomerates

• Thor, Forest River, Winnebago
• Camping World/ Gander Mountain

 Wide Selection of Models and Floorplans  The Biggest Thing is Tech and Off-Grid Tech

• RVs are loaded to the gills with tech that wants internet
• But internet kind of sucks at a lot of parks!
• RV tech is “cool”… but does it work?
• Off-the-Grid is a BIG DEAL for you and your members… this is the

biggest game changer this industry has ever faced.

• What happens if all of your guests no longer need electric

service? What about water or sewer? What do parks provide of value?

• On the flip side what if a portion of your guests absolutely need

electric in order to charge their car and RV?

• There are ALREADY RVs being sold that can go 1 week very

comfortably without ever needing to hookup! Okay Maybe it Actually Starts with Parks  Demand has never been higher than it is right now

• We see no regional issues within the US. This will be a record

breaking year for the campground industry.

• Massive interest in buying, building, owning and operating RV parks,

and campgrounds

• Very large pockets chasing parks
• Valuations are sky high
• In areas that allow development… it is going crazy

CAMP Presentation: Cheat Sheet for “What’s New in the Campground Industry”

3 of 3 Mark Koep CampgroundViews.com mark@campgroundviews.com 805-341-3828

• Demand is largest near major destinations and major cities…

the two places where it is most difficult to build/  For existing park owners they now have some choices:

• never been a better time than now to raise rates
• amenities need to keep up and this cycle will raise all the boats
• also allows owners to get more specialized. Parks can be destinations,

long term homes, seasonal parks, park models only, Glamping destinations, etc  Big problem is a lack of focus and pro-business sense

• Generalities of park operators
• Want to run something easy, relax and enjoy family
• You are in the hospitality business
• If guests start online… how are parks doing online?
• Websites
• Online Reservations
• Photos
• Videos
• Reviews
• Social Media
• Digital Advertising

MORE WILL BE ADDED AS THE EVENT COMES TOGETHER A Sneak Peek at the Future We are Bringing Thank you