THE LOBBY Huntingtown, MD Erika Abell, Mike Bellis, Kelly Caplan, - - PowerPoint PPT Presentation

LSM PROJECT 2019

THE LOBBY

Erika Abell, Mike Bellis, Kelly Caplan, Danielle Conrow & Kate L. Harrison

Huntingtown, MD

Doing good is good for business

100% Goes To Charity

ENDING HUNGER IN CALVERT COUNTY

The Lobby Coffee Bar is a joint partnership between End Hunger In Calvert County, Honduras Compassion Partners, and Chesapeake Church. End Hunger's mission is to improve the lives of Calvert County residents by moving individuals and families from dependency to self-sufficiency. They accomplish this by supporting local food pantries and through their Culinary Training Program.

More Than A Cafe

A P L A C E T O G A T H E R

Located adjacent to the church, the Lobby is a place where people (of all faiths) can come and relax, sit, and enjoy a meal.

A P L A C E T O E A T

The Lobby offers a full menu of savory and sweet foods as well as handcrafted coffees and lavender lemonade.

A P L A C E T O E A T

The Lobby also has three meeting rooms that they share with the

• church. These can be used to host

larger meetings and events.

The Project: How can free meeting rooms be used to market the Lobby?

OUR RECOMMENDATIONS

O N L I N E

Changes to the website/app

S O C I A L

Social media outreach

L S M

Direct to our leadership group

O U T R E A C H

Connections to the community

Step 1:

BRANDING

New logo for the meeting spaces New tag line New room names (changed from meeting room 1 to river themed name)

Step 2:

WEBSITE/APP

New landing page New URL Detailed notes about what should be included

• n the website and app

(including room info and booking technology)

Step 3:

MEDIA/SOCIAL MEDIA

Draft press release Sample tweets Sample FB posts Hashtag ideas Video tour suggestions Launch "event" concept Database of ~30

• rganizations/contacts

Step 4:

PALM CARD

2-sided card to distibute to business people We drafted language and worked with them on the design We printed the first run

• f cards

Please take one!

Step 5:

LSM LUNCH

We arranged for them to cater the Diversity Day lunch sponsored by John Felicitas We distributed the palm cards and made an announcement about the

• rganization

Thank you!