The Fruitridge Finger Final Design Portfolio The Issue The - - PowerPoint PPT Presentation
The Fruitridge Finger Final Design Portfolio The Issue The Fruitridge Finger is an area of unincorporated Sacramento County almost completely surrounded by the City of Sacramento. As not part of the City of Sacramento, the Finger does
Final Design Portfolio
The Issue
The “Fruitridge Finger” is an area of unincorporated Sacramento County almost completely surrounded by the City of Sacramento. As not part of the City of Sacramento, the Finger does not receive the same services the City of Sacramento does.
Peculiar Location & Shape
City of Sacramento
Median household income: $24,938 Poverty rate: 38.8% Median property value: $151,600 47.7% Hispanic | 20.5% Asian |13.8% White 53.5% speak a non-english language Homeownership rate: 33.6%
City vs. County
City
County and city representation Two bulky item pickups per year Concerns expressed to city officials
County
County representation One bulky item pickup per year Not always sure who to express concerns to-city or county?
Our Community Partner
grassroots action
year
idea of annexation
Organize Sacramento needed a tool to use for canvassing to start the conversation about annexation.
Our Design Guidelines
Simple to read
Informative
Affordable to print
Easy to carry The Process
Meeting with Organize Sacramento and team discussions.
Preliminary Research & Mapping
Mock-ups
Refining the deliverable
Out in the field testing the material at a taco stand.
The Final Product
A One-Pager
interest in the issue at hand.
Intended Outcomes
Inform
History, current situation, possible future
Inspire
Remind people that they hold the power
Enpower
With knowledge of their area, people can decide what change is necessary
The Final Deliverable
A digital file for Organize Sacramento to print, modify if necessary, and use in canvassing.
Lessons Learned
mission, make sure you’ve done comprehensive research.
people, from experts to locals.
comprehensive but adaptable plan.