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The Connection: The 7 th Concern for innovation - Case study on Serial Innovation in Petrol Pumps (Part 2) DE 402 Introduction to Design Case Studies Chakkus 7Cs: The Seven Concerns for Innovation by Design 1. The Cause The

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The Connection: The 7th Concern for innovation - Case study on Serial Innovation in Petrol Pumps (Part 2)

DE 402 “Introduction to Design – Case Studies”

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Chakku’s 7Cs: The Seven Concerns for Innovation by Design

  • 1. The Cause – The concern to solve a problem.
  • 2. The Context – Understanding the problem space and the environment.
  • 3. The Comprehension – Arriving at design insights.
  • 4. The Check – Creating a list of key requirements as a check-list/product brief.
  • 5. The Conception – Generating multiple ideas and combining them into concepts.
  • 6. The Crafting – Converting the selected concept in to mock-ups, functional prototypes and mass

production.

  • 7. The Connection – Connecting with the user Creating user satisfaction and

delight

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1988-2006 – Time Line

  • Z-line petrol pump for L&T

1988

  • Bullet pumps for MIDCO

1999

  • Oval Pumps for ONGC 2004
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Serial innovation in Petrol pumps

same product across time line and same process of innovation

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1988-2006 – Time Line

  • Z-line petrol pump for L&T

1988

  • Bullet pumps for MIDCO

1999

  • Oval Pumps for ONGC 2004
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DESIGN OF MIDCO MULTI PRODUCT DISPENSERS- MPD

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MIDCO Limited

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MIDCO PETROL PUMPS

  • 1998

○Very difficult to compete with Z-line ○Approached for consultancy ○Took it up as a student project

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MPD

  • Multi product from same pump
  • Saves space
  • Convenient to user
  • Uses single display
  • Both sides dispensing
  • Can be used by submersible pumps
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Customer Requirement

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CAD Assembly

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CAD Assembly

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MODULAR LAYOUT

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AUTO OPERATION

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MECHANICAL PUMPS

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ELECTRONIC PUMPS

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SKETCH TO PROTOTYPE

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STUDENT PROJECT PROTOTYPE

  • High Hose Design
  • Faster Fuel Dispensing
  • Unique and elegant form
  • High quality electronics and software
  • Modular design
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PILOT PRODUCTION

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CHAMPION THE CAUSE

  • Manoj Dubey Joins MIDCO
  • Starts a new design department in MIDCO
  • Management keeps it isolated from the existing department
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DIGITAL DESIGN

  • Chassis based design
  • Innovative shape
  • Convenient for Mass production
  • Large display fascia
  • Satisfies international norms for safety
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PUMP SCHEMATIC

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COMPUTER AIDED DESIGN

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MODULAR DESIGN

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PROTOTYPE

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MEB PREMIX

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LARGE MARKET PENETRATION

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FIELD TRIALS

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PROTOTYPE INSTALLATION

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INNOVATIVE DETAILS

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INNOVATIVE DETAILS

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PRODUCTION TEST RIG

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SUCCESS STORY

  • Large Market Penetration
  • Gave tough competition to L&T
  • Started Exports
  • 10 time increase in turnover of the company
  • Reached Rs 200 crores with 6 crores profit in 2007