the committee
play

THE COMMITTEE Elizabeth Egan Kim McGough Anne Chambers Shopper - PowerPoint PPT Presentation

Feb 29, 2024 •125 likes •345 views

THE COMMITTEE Elizabeth Egan Kim McGough Anne Chambers Shopper Marketing Director, Sr. Group Manager, Integrated CEO Shopper Marketing Strategy & Capability Michael Tilley Mark Jeffreys Mike DePanfilis Associate Director, Shopper

  2. THE COMMITTEE Elizabeth Egan Kim McGough Anne Chambers Shopper Marketing Director, Sr. Group Manager, Integrated CEO Shopper Marketing Strategy & Capability Michael Tilley Mark Jeffreys Mike DePanfilis Associate Director, Shopper Associate Director, VP, Shopper Marketing Marketing & Strategic eCommerce & Go to Partnerships Market Innovation 2

  3. Optimize APPROACH Gain Project INVESTMENT IMPACT WHY IS ROI Important? Partner with Experiment, CUSTOMERS TRACK & LEARN 3

  4. OUR COMMITTEE’S Focus Define SHOPPER MARKETING? STANDARD PRINCIPLES for ROI ? ROI EQUATION ? Key TOOLS & BENCHMARKS? Go forward CHALLENGES?

  5. Leverage category, customer, and shopper insights to develop strategic shopper solutions , in collaboration with retailers , to inspire shoppers to buy our brands now and in the future Shopper Marketing DEFINED 5

  6. ROI SUCCESS Factors “INSIGHT TO ACTIVATION” “ ”

  7. Bring Designer Excitement to Target Guest in th Anniversary” Exclusive Grocery with “50 th 7

  8. WHAT’S HAPPENING IN THE Industry? 44% of SHOPPER MARKETING EVENTS are MAKING A POSITIVE RETURN 8

  9. ROI SUCCESS Driv Driver ers % of Events with Above Average ROI Path-to-purchase 63% 61% Timing 57% Scale 52% Integrated

  10. SHOPPER ROI Principles • No silver bullet APPROACH • Internal/external alignment • Common approach FOCUS • Comparative to other investments • Tools required MEASUREMENT • ROO Integration

  11. SHOPPER ROI Principles • Value of Shopper MEASUREMENT • Advanced Analytics • Post Program Database

  12. R PRINCIPLE Customer Shopper TRIPL PLE E Manufacturer / WIN Brand 12

  13. R PRINCIPLE Customer Shopper TRIPL PLE E Manufacturer / WIN Brand 13

  14. ROI Equation PROGRAM ROI Gross Margin $ Program Investment $ Program 14

  15. HERSHEY’S Integrated Analytics 3-YR 1-YR Create Create Special Special Connect Connect Drive Next Drive Next Re-invent Re-invent Sustainable Sustainable Moments in Moments in with with Generation Generation Retail Retail Innovation Innovation Traditional & Traditional & Shoppers Shoppers Loyalty Loyalty Experience Experience Expanded Expanded Seasons Seasons ROI / ROO AGENCY

  16. BUILDING ROI AS A Capability TOOLS 16

  17. ROI TOOLS are Important Automation of ADVANCED ANALYTICS PROCESS to communicate Capture BEST PRACTICES INTEGRATED Measurement System 17

  18. KEY PERFORMANCE Benchmarks 3: 3:1 ROI GOALS ARE UNIQUE TO EACH COMPANY 2x 2x $1 $1.01 01 18

  19. OUR JOURNEY Continues… “It’s not that I’m so smart, it’s just that I stay with problems longer.” - Einstein CANNIBALIZATION TIMEFRAME BRAND INFLUENCE BASE VOLUME 19

  20. The Future IS HERE... TECHNOLOGY will enable real time ROI We can ISOLATE, TEST & OPTIMIZE E-COMMERCE will empower better ROI

Download Presentation
Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

Business & Commerce Committee Criminal Justice Committee Education Committee Finance

Business & Commerce Committee Criminal Justice Committee Education Committee Finance

Dan Patrick Lieutenant Governor of Texas President of the Senate 2019 Interim Legislative Charges: Business & Commerce Committee Criminal Justice Committee Education Committee Finance Committee Health and Human Services Committee Higher

322 views • 20 slides
A Sub-Committee of The Capital Market Committee (CMC) Ade Bajomo (Sub-Committee Chair) August

A Sub-Committee of The Capital Market Committee (CMC) Ade Bajomo (Sub-Committee Chair) August

Market Wide Technical Infrastructure Committee (MWTIC) A Sub-Committee of The Capital Market Committee (CMC) Ade Bajomo (Sub-Committee Chair) August 2017 Table of Content A Vision Worthy of Appendix 1 4 Pursuit MWTIC Terms of Our Journey

661 views • 19 slides
The First Meeting of The First Meeting of the the Joint Committee Joint Committee First

The First Meeting of The First Meeting of the the Joint Committee Joint Committee First

The First Meeting of The First Meeting of the the Joint Committee Joint Committee First Report of the Joint Committee---1970 The Committee found that the reported results of mass behavioral screening programs are inconsistent and

298 views • 14 slides
COMMITTEE AND SAFETY COMMITTEE 3.19 PCAB UPDATE FACILITIES PLANNING COMMITTEE Purpose: The

COMMITTEE AND SAFETY COMMITTEE 3.19 PCAB UPDATE FACILITIES PLANNING COMMITTEE Purpose: The

FACILITIES PLANNING COMMITTEE AND SAFETY COMMITTEE 3.19 PCAB UPDATE FACILITIES PLANNING COMMITTEE Purpose: The Mesa College Facility Planning Committee is a representative committee to be appointed through the shared governance process by

339 views • 9 slides
GWA Advisory Committee GWA Advisory Committee May 9, 2018 May 9, 2018 Agenda

GWA Advisory Committee GWA Advisory Committee May 9, 2018 May 9, 2018 Agenda

GWA Advisory Committee GWA Advisory Committee May 9, 2018 May 9, 2018 Agenda Introductions/Overview of Advisory Committee role Advisory Committee Charter Review Model Update & Historical Water Budget Working Exercise

797 views • 65 slides
Multicultural Advisory Committee Committee Term Summary Presented at the Advisory Committee

Multicultural Advisory Committee Committee Term Summary Presented at the Advisory Committee

Multicultural Advisory Committee Committee Term Summary Presented at the Advisory Committee Council of Councils Dec 2014 Multicultural Advisory Committee Top 3 Priorities 1. Continue our learning/ development and grow our engagement

181 views • 4 slides
SMES CLUSTER COMMITTEE PRESENTATION By Ms. Stabile Mlilo Secretary to the Committee Minutes from

SMES CLUSTER COMMITTEE PRESENTATION By Ms. Stabile Mlilo Secretary to the Committee Minutes from

SMES CLUSTER COMMITTEE PRESENTATION By Ms. Stabile Mlilo Secretary to the Committee Minutes from previous meeting held in Livingstone Zambia 12 14 th December 2017 As a committee we agreed to increase the number of committee members by

620 views • 13 slides
Assigned to Approved by financial committee committee ? Public hearing ? S ent

Assigned to Approved by financial committee committee ? Public hearing ? S ent

Introduction S econd house Committee Committee Floor (entire house) Floor Governor Assigned to Approved by financial committee committee ? Public hearing ? S ent to Rules Comm. Amendments ? S triker-complete

386 views • 27 slides
City of Minneapolis Request for Committee Action RCA #: RCA-2018-01165 TO COMMITTEE(S): #

City of Minneapolis Request for Committee Action RCA #: RCA-2018-01165 TO COMMITTEE(S): #

City of Minneapolis Request for Committee Action RCA #: RCA-2018-01165 TO COMMITTEE(S): # Committee Name Meeting Date Submission Deadline 1 Public Health, Environment, Civil Oct 15, 2018 Oct 5, 2018 Rights, and Engagement Committee

39 views • 3 slides
Oil and Gas Reserves Committee 2008 Update SPE SPE Oil and Gas Reserves Committee Agenda

Oil and Gas Reserves Committee 2008 Update SPE SPE Oil and Gas Reserves Committee Agenda

Oil and Gas Reserves Committee 2008 Update SPE SPE Oil and Gas Reserves Committee Agenda Committee Charter Charge SPE Board Grand Vision Structure Governance Current Activities PRMS JCORET REC SEC

221 views • 18 slides
FISCAL REVIEW FISCAL REVIEW COMMITTEE COMMITTEE AT A GLANCE AT A GLANCE Fiscal Review

FISCAL REVIEW FISCAL REVIEW COMMITTEE COMMITTEE AT A GLANCE AT A GLANCE Fiscal Review

FISCAL REVIEW FISCAL REVIEW COMMITTEE COMMITTEE AT A GLANCE AT A GLANCE Fiscal Review Committee Staff January 22, 2010 Committee Members Tennessee Code Annotated, Section 3-7-101 (1) Speaker of the Senate, Ex Officio NON-VOTING (1)

738 views • 48 slides
SoM Curriculum Revision The Curriculum Revision Committee 9/19/2017 Who is the Committee

SoM Curriculum Revision The Curriculum Revision Committee 9/19/2017 Who is the Committee

SoM Curriculum Revision The Curriculum Revision Committee 9/19/2017 Who is the Committee Revision Committee? Current Faculty Student Representative(s) from 2 years ago Mike Biggerstaff Joshua Wadler Steven Cavallo Four Students

619 views • 37 slides
Committee Meeting June 14, 2019 IADC Tax Committee Contracts Committee dialog Background

Committee Meeting June 14, 2019 IADC Tax Committee Contracts Committee dialog Background

IADC Contracts Committee Meeting June 14, 2019 IADC Tax Committee Contracts Committee dialog Background of the discussion: US Tax Reform TYPICAL CONTRACTUAL ARRANGEMENT OPTIONS Split/Tripartite agreement Rig Owner-Operator Standard BBC

58 views • 5 slides
EDUCATION 3/10/2014 Facility Committee Committee Members Kristine Chalifoux Amy

EDUCATION 3/10/2014 Facility Committee Committee Members Kristine Chalifoux Amy

FACILITIES COMMITTEE PRESENTATION TO THE BOARD OF EDUCATION 3/10/2014 Facility Committee Committee Members Kristine Chalifoux Amy Lozar Lynn Stuckey Arlene Vespa Mark Ritz Ex Officio Avona Greene PJ Trautman

502 views • 32 slides
Committee (ADAAAC) Advisory Committee to Chancellor and Provost Think about what are we doing

Committee (ADAAAC) Advisory Committee to Chancellor and Provost Think about what are we doing

Americans with Disabilities Act and Accessibility Advisory Committee (ADAAAC) Advisory Committee to Chancellor and Provost Think about what are we doing here Thinking about the Committee Charge: To assist the university in: 1.

465 views • 33 slides
Committee of the whole House and beyond Outline What is committee of the whole House (CWH)?

Committee of the whole House and beyond Outline What is committee of the whole House (CWH)?

Committee of the whole House and beyond Outline What is committee of the whole House (CWH)? The role of officials Pitfalls, pratfalls, and perils Limits on what CWH can do Amendments admissibility, order of consideration,

632 views • 12 slides
Affle (India) Limited Q4 & 12M FY2020 Earnings Presentation For the period ended March 31,

Affle (India) Limited Q4 & 12M FY2020 Earnings Presentation For the period ended March 31,

Affle (India) Limited Q4 & 12M FY2020 Earnings Presentation For the period ended March 31, 2020 Consumer Intelligence Driven Global Technology Company 15 years Track Record High Growth Markets Differentiated Robust Business Model

557 views • 22 slides
POLA ORBIS HOLDINGS INC. Summary of Key Questions and Answers Concerning the Financial Results of

POLA ORBIS HOLDINGS INC. Summary of Key Questions and Answers Concerning the Financial Results of

May 1, 2017 POLA ORBIS HOLDINGS INC. Summary of Key Questions and Answers Concerning the Financial Results of FY2017 Q1 Q1. [Consolidated results] Why did sales-related expenses not increase as much as sales growth? The main factors were 1)

52 views • 3 slides
Universal Technical Institute Investor Presentation February 2020 ForwardLooking Statements

Universal Technical Institute Investor Presentation February 2020 ForwardLooking Statements

Universal Technical Institute Investor Presentation February 2020 ForwardLooking Statements This presentation contains forwardlooking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that are subject to

584 views • 37 slides
Presentation to Investors FY 2018 Earnings Release February 11, 2019 Solid Financial

Presentation to Investors FY 2018 Earnings Release February 11, 2019 Solid Financial

Presentation to Investors FY 2018 Earnings Release February 11, 2019 Solid Financial Foundations and Historical Track Record of Value Creation YoY / 2018 Pension AUM (inc AE) 13% 17.3bTL AvivaSA has maintained #1 position in terms of

348 views • 24 slides
Q3/11 Results Presentation. Deutsche Telekom. November 10, 2011 Disclaimer. This

Q3/11 Results Presentation. Deutsche Telekom. November 10, 2011 Disclaimer. This

Q3/11 Results Presentation. Deutsche Telekom. November 10, 2011 Disclaimer. This presentation contains forward-looking statements that reflect the current views of Deutsche Telekom management with respect to future events. These

385 views • 22 slides
The planning challenges at a young fast growing company Erik Nyln Corporate Development,

The planning challenges at a young fast growing company Erik Nyln Corporate Development,

The planning challenges at a young fast growing company Erik Nyln Corporate Development, Klarna This is the Klarna Group Founded in 2005, with a focus on simplifying buying online World market-leader in after-delivery payments

404 views • 8 slides
Investor Presentation CPN Retail Growth Leasehold Property Fund ( CPNRF ) December 2013

Investor Presentation CPN Retail Growth Leasehold Property Fund ( CPNRF ) December 2013

Investor Presentation CPN Retail Growth Leasehold Property Fund ( CPNRF ) December 2013 Disclaimer: -Investment contains certain risks; investors are recommended to study related information before making investment decision. -The approval

623 views • 22 slides
PROPOSED GAMING FACILITIES SOUTHWEST ZONE (FORD COUNTY) KRGC: FACILITIES REVIEW BOARD MEETINGS

PROPOSED GAMING FACILITIES SOUTHWEST ZONE (FORD COUNTY) KRGC: FACILITIES REVIEW BOARD MEETINGS

ECONOMIC IMPACT OF PROPOSED GAMING FACILITIES SOUTHWEST ZONE (FORD COUNTY) KRGC: FACILITIES REVIEW BOARD MEETINGS SEPTEMBER 2-3, TOPEKA, KANSAS BRIEF AGENDA Overview of Scope Economic Impact Approach Economic Impact of Construction

366 views • 32 slides

More recommend