th Working with Gumdrop And LitterARTI Aim: to raise awareness of - - PowerPoint PPT Presentation

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Oct 29, 2022 200 likes •400 views

th Working with Gumdrop And LitterARTI Aim: to raise awareness of the problems caused by chewing gum on the floor 4 events - 9th April, 9 th May, 20 th June, 25 th July Prize draw 25 th July - 500 shopping vouchers to be won

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Working with Gumdrop And LitterARTI
Aim: to raise awareness of the problems caused by

chewing gum on the floor

4 events - 9th April, 9th May, 20th June, 25th July
Prize draw 25th July - £500 shopping vouchers to be won
Levels of chewing gum being monitored

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Awards scheme to recognise and

encourage good service by bus drivers

BID sponsoring the competition
Launched 24th April
Monthly winners to receive £100

shopping voucher

Those who nominate winner will receive

a month’s free bus travel

First promoting the campaign strongly

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5 week radio ad campaign with Heart Bristol & Bath, to include:
5 ‘Saturday Safari’ events in Broadmead on 25th July / 1st August /

15th August / 22nd August / 29th August (face-painting, safari props, Heart al-fresco set up, BSQ gazebo)

additional different event each week

(rent-a-zoo, safari mocktail bar, safari arts & crafts, etc.)

on-line advertising throughout the campaign
retailer sampling to be requested at events

(& opportunity for e.g. discount leaflet distribution & sampling)

sponsorship package to promote Shaun in the city trail in BSQ

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5 week regional advertising campaign with:

The Post, Metro, Weekend, Western Daily Press, West Country Life, North, Somerset Mercury

5 week on-line digital campaign to broaden reach

(inc. Glos, Bath, Frome, Somerset)

Editorial to be included. Also Facebook campaign and promotional

video

To promote our main messages around:
best shopping destination in the South West
great range of independent stores
easily accessible city centre location
promoting Bristol Shopping Quarter brand

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April – ‘Spring into summer’
May – Bristol Hippodrome & La Grotta
June – Father’s Day
Engaging with more people (36,000 for May competition)
Increasing our ‘likes’
Engaging with more retailers and promoting their events &
ffers to more people

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Facebook: +2% in April / +7% in May (vs previous month)
Twitter: +2% in April / 1% in May (vs. previous month)
BSQ website: +23.5% in April / +17.4% in May

(Unique visitors vs same month in 2014)

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BID is sponsoring ‘Retailer of The Year’ award
Weekly in-paper branding
dedicated BID coverage – 17th June
BID 2014 Christmas marketing campaign –

selected as finalist in ‘Marketing campaign of The Year’ award

Winner will be announced at the Awards ceremony on 25th June

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Large sail replacement

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M&S
Boots
Milliners’ Guild
The Change Group
Lady K Loves
Argos
The Galleries
Dr. Martens
Subway
Everything Hair
Specsavers
Hotter
The Galleries
Shopmobility
Co-Lab
London Camera

Exchange

BID-funded customer service courses

26th May
16th June

Retailers who attended include:

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Ad in Group magazines:
Coach Monthly
Group Travel Organiser
The Pass
Travel GBI
Group Leisure
Ads to appear in July and August publications
Editorial opportunities

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Hanging baskets – w/c 8th June
Installed and maintained by the BID (until October)

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Shaun in the City, 6th July - 31st August
St Paul's Carnival, 4th July
Pride Week - across Bristol and Castle Park, 4th -12th July
Harbour Festival, 17th - 19th July
Balloon Fiesta - Ashton Court, 6th - 9th August
Kite Festival - Durdham Downs, 22nd - 23rd August

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