TAILORING YOUR DOUBLE OPT-IN EMAILS 14 February 2018 AGENDA - - PowerPoint PPT Presentation

TAILORING YOUR DOUBLE OPT-IN EMAILS

14 February 2018

AGENDA

1.

DOUBLE OPT-IN MECHANISM

• 2. DOUBLE OPT-IN EMAIL BUILDER
• 3. GUESTFOLIO SIGNUP FORM
• 4. CLIENT SHOWCASE
• 5. QUESTIONS

GUESTFOLIO DOUBLE OPT-IN

‘Express’ consent through Guestfolio sign-up form

DOUBLE OPT-IN EMAIL HELP ARTICLE → http://help.guestfolio.com/article/442-double-opt-in-email

• In some countries, ‘Express’ consent is

the law

• ‘Express’ consent means you can market

to subscribers indefinitely until they withdraw their consent

• Avoid bogus subscriptions
• Helps maintain a healthy subscriber list

SUBSCRIBER STATUS Subscriber Profile shows the status of each subscriber, e.g. ‘Express Consent’, ‘Implied Consent’

DOUBLE OPT-IN MECHANISM

How does it work?

SIGN UP FORM Subscribers sign-up through the Guestfolio form

• n hotel’s website

1

DOUBLE OPT-IN EMAIL Subscribers receive an email to confirm their subscription

2

CONFIRMATION PAGE Subscribers receive confirmation after clicking

• n subscription confirmation link

3

AGENDA

1.

DOUBLE OPT-IN MECHANISM

• 2. DOUBLE OPT-IN EMAIL BUILDER
• 3. GUESTFOLIO SIGNUP FORM
• 4. CLIENT SHOWCASE
• 5. QUESTIONS

DEFAULT DOUBLE OPT-IN EMAIL

Default email when no custom double-opt in email is built

EXAMPLE OF DEFAULT DOUBLE OPT-IN EMAIL Colours and branding are based on Mobile Concierge branding

TO MODIFY BRANDING → On Guestfolio, go to ‘Mobile Concierge’ → ‘Branding styles & colors’

DOUBLE OPT-IN EMAIL BUILDER

Customization options to tailor your messaging

• Content and messaging
• Style and design
• Use pre-configured

Automated Email template

• Support for languages

DOUBLE OPT-IN EMAIL HELP ARTICLE → http://help.guestfolio.com/article/442-double-opt-in-email

DOUBLE OPT-IN BUILDER Customize your double opt-in emails like any other type of email

DEMO

AGENDA

1.

DOUBLE OPT-IN MECHANISM

• 2. DOUBLE OPT-IN EMAIL BUILDER
• 3. GUESTFOLIO SIGNUP FORM
• 4. CLIENT SHOWCASE
• 5. QUESTIONS

GUESTFOLIO SIGNUP FORM

Capture and store subscriber data in your Guestfolio account

SIGNUP FORM HELP ARTICLE → http://help.guestfolio.com/article/32-how-do-i-get-people-to-sign-up-to-my-newsletters

• Choose from three options:

Basic, Hosted and Advanced

• Customizable to your

website’s branding

• Support for languages
• Double Opt-In email

confirmation

SIGNUP FORM BUILDER Create customizable signup forms for your website and store subscriber data in your Guestfolio account

GUESTFOLIO SIGNUP FORM

Examples of each option

BASIC Capture email address only

A

HOSTED Signup form hosted by Guestfolio with First Name, Last Name and Email address fields

B

ADVANCED Highly-customizable. Add more fields like City, Country, Languages, Interests

C

DEMO

AGENDA

1.

DOUBLE OPT-IN MECHANISM

• 2. DOUBLE OPT-IN EMAIL BUILDER
• 3. GUESTFOLIO SIGNUP FORM
• 4. CLIENT SHOWCASE
• 5. QUESTIONS

Built by Guestfolio clients

CLIENT SHOWCASE

ENGLISH FORM PORTUGUESE FORM

VILA VITA PARC

ALGARVE, PORTUGAL vilavitaparc.com

Built by Guestfolio clients

CLIENT SHOWCASE

RANCHO SANTANA

POPOYO, NICARAGUA ranchosantana.com

Built by Guestfolio clients

CLIENT SHOWCASE

AMBERLEY CASTLE

WEST SUSSEX, ENGLAND amberleycastle.co.uk FORM ON HOME PAGE POP-UP FOR ADDITIONAL SUBSCRIBER DETAILS

Key takeaways from today’s webinar

RECAP

• Get Express Consent so you can market to the subscriber indefinitely
• Double Opt-In email ensures your list contains qualified subscribers
• Including subscriber Interests and Language on your signup form allows 


you to create highly-targeted lists for your campaigns

• The Guestfolio Signup Form can be tailored to maintain brand consistency

with your website

Watch your inbox

Follow Guestfolio ↸ guestfolio.com

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