T we e ts fr om the Bully Pulpit: Pr e side nt T r umps T - - PowerPoint PPT Presentation

T we e ts fr

• m the Bully Pulpit:

Pr e side nt T r umps T witte r Habits and Popular ity

By Jo sh Pa ve k

Bully Pulpit

 “E

xc e lle nt pla tfo rm fo r spe a king o ut o n issue s.”

 Go ing Pub lic (K

e rne l, 1986)

 De a lma ke r (Ne usta d t, 1990)

T witte r a nd the ne w politic a l la ndsc a pe

 Ha rde r to influe nc e c o lle c tive ly (Silve rste in & L

a mpma n, 2014)

 Ge ne ra l tre nd to wa rds simple r me ssa g ing o ve ra ll (Mirro f, 2009)  T

e le visio n is still the mo st use d tra ditio na l me dia , inte rne t is se c o nd. (Mitc he l e t. a l., 2016)

T rumps T witte r Ha bits

 T

rump L

• ve s T

witte r

 Po sts ve ry F

re q ue ntly

 Po sts o fte n c o ntro ve rsia l

T witte r a nd Politic a l Re sults

 T

• ta l numb e r o f twe e ts do e sn’ t e q ua l a la rg e fo llo wing .

 T

• ta l numb e r o f twe e ts a lo ne do e sn’ t tra nsla te into po litic a l a c tio n.

(Co nwa y, K e nski, & Cha ng e , 2013)



Ve ry individua listic re sults (Spie ring & Ja c o b s, 2013).

Hypothe sis

I f T rump twe e ts mo re , his a ppro va l sho uld re ma in the sa me . Po ssib ly inc re a se s a mo ng re pub lic a ns a nd de c re a se s a mo ng de mo c ra ts.

Da ta c olle c tion

 Unit o f Ana lysis: Da ys  T

we e ts pe r da y fo und thro ug h T rumpT witte rArc hive a nd T witte r c o unte r

 Appro va l pe rc e nta g e s we re g a the re d fro m F

ive T hirtyE ig ht

 We e kly va ria b le s g a the re d fro m Ga llup po lling .

Corre la tion Coe ffic ie nt

Pe ar son’s Cor r e lation

T we e ts pe r we e k standar dize d (Signific anc e )

De mo c ra t’ s Appro va l

• .102 (.651)

Re pub lic a n Appro va l .039 (.734) Bipa rtisa n Appro va l .485 (.022)

*T a b le ma de using Sta nda rdize d we e kly da ta se t

Conc lusions

 T

he re is a slig ht re la tio nship, b ut its unkno wn ho w lo ng T rump’ s twe e ts ta ke to e ffe c t a ppro va l.

 T

rump’ s twe e ts ha ve a slig htly la rg e r impa c t o n De mo c ra ts tha n the y do Re pub lic a ns.

Re fe re nc e s

Co nwa y, B.A., K e nski, K ., & Wa ng , D. (2013). T witte r use b y pre side ntia l prima ry c a ndida te s during the 2012 c a mpa ig n. Ame ric a n Be ha vio ra l Sc ie ntist, 57(11), 1596-1610. K e rne ll, S. (1986). Go ing pub lic : Ne w strate g ie s o f pre side ntial le ade rship. Wa shing to n, D.C.: CQ Pre ss. Miro ff, B. (2009). [Re vie w o f the b o o k T he Anti-inte lle c tua l pre side nc y: T he de c line o f pre side ntia l rhe to ric fro m Ge o rg e Wa shing to n to Ge o rg e W. Bush]. Po litic a l Sc ie nc e Qua rte rly, 124(1), 189-190. Ava ila b le fro m Jsto r a t: http:/ / www.jsto r.o rg / sta b le / 25655628. Ne usta dt, R. (1990). Pre side ntial po we r and the mo de rn pre side nts: T he po litic s o f le ade rship fro m Ro o se ve lt to Re ag an. Ne w Yo rk, NY: T he F re e Pre ss. Spie ring s, N., & Ja c o b s, K . (2014). Ge tting Pe rso na l? T he I mpa c t o f So c ia l Me dia o n Pre fe re ntia l Vo ting . Po litic a l Be ha vio r, 36(1), 215-234 Silve rste in, M. & L a mpe rt, M. (2012). Cre a ture s o f po litic s: Me dia , me ssa g e , a nd the a me ric a n pre side nc y. Blo o ming to n, I N: I ndia na Unive rsity Pre ss.