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T H E I M PA C T O F L A N G U A G E + C U LT U R E IMPLEMENTING MULTINATIONAL RANDOMIZED CLINICAL TRIALS MONIKA VANCE CEO | SANTIUM ISCTM AUTUMN CONFERENCE 2017 Hotel Le Meridien Etoile - Paris FRANCE September 1, 2017 ISCTM Chair:


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SLIDE 1

T H E I M PA C T O F L A N G U A G E + C U LT U R E

IMPLEMENTING MULTINATIONAL RANDOMIZED CLINICAL TRIALS

ISCTM AUTUMN CONFERENCE 2017

Hotel Le Meridien Etoile - Paris FRANCE September 1, 2017 ISCTM Chair: Amir Kalali MD ECNP Chair: Eduard Vieta MD

MONIKA VANCE CEO | SANTIUM

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SLIDE 2

PRESENTER DISCLOSURE

Monika Vance | CEO | Santium

I have relevant financial relationships with the concepts described, reviewed, evaluated, or compared in this presentation. Commercial Interests & Consulting Fees – Financial compensation from Santium, with 100% ownership interest and income generated from international healthcare and pharmaceutical industries, and government agencies; providing services related to clinical outcome assessment. Speaker Honoraria – None Potential Conflict of Interest – None

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SLIDE 3

GLOBALIZATION OF CLINICAL TRIALS

The U.S. Food and Drug Administration Perspective

  • 47% non-US research sites
  • 20x more trials; 2x non-US raters (since 2005)
  • 80% NDAs include non-U.S. data

Growing Global Activity

U.S. + EUROPE

World’s most prolific clinical trial data collectors.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Growth of International Clinical Trials

Based on total registered CT Investigators

U.S. Non-U.S.

Ayalew, K. (Sept. 2014). FDA Perspective on International Clinical Trials; Rate of Increase for FDA Regulated Investigators: 2000-2014 [PowerPoint Presentation]. Retrieved from www.fda.gov/downloads/drugs/newsevents/ucm441250.pdf. ClinicalTrials.gov [website] (Jan 2017). Trends, Charts and Maps [webpage]. Retrieved from www.clinicaltrials.gov/ct2/resources/trends#MapOfStudies

195 Countries 234,000 Trials

Data most impacted by language and cross-cultural challenges.

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SLIDE 4

FACTORS IMPACTING CNS TRIAL SUCCESS

We resolve only what we learn to understand.

Sponsor + CRO Research Site Subject Rater

Trial execution Expertise & Experience Timelines Site selection methodology

Disorder

Region Outpatient vs. inpatient Study design Symptom presentation Diagnosis Titration

Drug

Efficacy Demographics Inclusion / exclusion Expectations Economic benefit Diagnostic framework & specificity Supportive environment for subjects Cultural norms Aims Expertise/Experience PI involvement Quality of ratings/scores Qualifications Clinical training & experience Managing subjects’ & caregiver expectations Attrition Attrition Budget Biases Service provider selection practices Language skill Psychopathology

Note: This diagram is an example of select elements to demonstrate level of complexity. It is not intended to represent a complete set of contributing factors affecting trial success.

Endpoint Measurement Strategy Language proficiency Trust / rapport with rater Adherence Cultural origin Etiology Mechanism of action Data entry & management practices Informed consent Informed consent Religion Cultural Communication with subjects/caregivers Data Management + Analytics Caregivers Informed consent Target accuracy

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SLIDE 5

ClinROs + PROs: Subjective, culturally-biased, variable in psychometric quality; rarely adapted to converge with cultural norms.

ETIC PRIMARY OUTCOME MEASURES

Data Interpretability

Assessment, Measurement and Trial Design in Cross-Cultural Conflict

What do we understand about the disorder? What does decompensation look like at measurable critical stages?

UNDERSTANDING ETIOLOGY AND PATHOGENESIS

ICD 10/11 (51%) vs DSM (44%)*; not cross-culturally validated

VARIABLE DIAGNOSTIC CLASSIFICATION SYSTEMS

CULTURE + DATA DISSONANCE

RCTs - Ideal for inquiries in somatic medicine & highly problematic in CNS:

Hypotheses based on emic clinical knowledge, inductive & abductive logic.

LIMITATIONS

This IS normal

*Evans, S. C., et al (2013). Psychologists’ perspectives on the diagnostic classification of mental disorders: Results from the WHO-IUPsyS Global Survey. International Journal of Psychology, 48(3), 177–193. http://doi.org/10.1080/00207594.2013.804189

Data Interpretability IMPACT OF CULTURE

Variable perceptions - pathology, cultural disorders, clinical profile, symptom severity and treatment prioritization.

EMIC CLINICAL TRAINING

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SLIDE 6

UAI – Tolerance for ambiguity

UNCERTAINTY AVOIDANCE

IND – Indicator for happiness (focus

  • n fulfilment in simple joys of life)

INDULGENCE - RESTRAINT

LTO – Consideration of tradition + progression + actions/challenges

LONG-TERM ORIENTATION POWER DISTANCE

INDIVIDUALISM - COLLECTIVISM

MASCULINITY - FEMININITY

PDI - Acceptance of unequal distribution of power IDV – Preference for group- based organization MAS – Success emphasis on task vs person

Geert Hofstede’s Cultural Dimensions

Hofstede, G. (1980). Culture's consequences: International differences in work-related values. Beverly Hills, CA: Sage.

CROSS-CULTURAL DIFFERENCES ASSESSMENT METHOD

Effects of Culture on Emic Societal Values + Communication + Behavior

Assessment of Society’s Persona

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SLIDE 7

INFORMED CONSENT

Communicating Potential Risks + Benefits = Understanding Cultural Differences

  • MDs held in high regard
  • Husband / Family / Community approval
  • Women, children, elderly rights
  • Illiterate
  • Not competent to give consent (i.e.

mentally ill)

SOCIAL CONSTRUCT

  • Disclosure of diagnosis +

prognosis

STIGMA

  • Limitations in acceptable treatments
  • Special needs re: body contact, skin

exposure, inquiries about physical/ mental health, healthcare provider, spiritual healer + rituals, etc.

RELIGION

NUREMBERG CODE + DECLARATION OF HELSINKI (1964)

“In any research on human beings, each potential subject must be adequately informed of the aims, methods, anticipated benefits and potential hazards of the study and the discomfort it may entail.. He or she should be informed that he or she is at liberty to abstain from participation in the study and that he or she is free to withdraw his or her consent to participation at any time. The physician should then

  • btain the subject’s freely-given informed consent, preferably in writing.”” – excerpt; (emphasis added for this presentation)

Maximize Subject Recruitment Opportunities

Nijhawan, L. P., Janodia, M. D., Muddukrishna, B. S., Bhat, K. M., Bairy, K. L., Udupa, N., & Musmade, P. B. (2013). Informed consent: Issues and challenges. Journal of Advanced Pharmaceutical Technology & Research, 4(3), 134–140. http://doi.org/10.4103/2231-4040.116779

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SLIDE 8

Unquestioned acceptance of ingenuous instructions from sponsor/CRO impacting psychometric integrity and quality of translation.

CLINRO + PRO TRANSLATION EXPERIENCE

  • Linguists - medical translation certification
  • Variable network of MDs – variable fluency,

availability, and relevant expertise

LOCAL “CLINICAL EXPERT” NETWORK

  • Internal expertise in psychometrics is rare.
  • Conceptual assessment for linguistic

equivalency varies in quality (i.e. conformance + performance)

GAMBLING DATA INTEGRITY

Expertise + Resources

PRO Guidance + ISPOR Method – practical mechanical approach. In its

entirety, absolutely minimal method for translating PROs. Too minimalistic for ClinROs designed to measure complex constructs.

LIMITATIONS

IN EXPERTISE

TRANSLATION COMPANIES

“ Never trust the translation or interpretation of something without first trusting its interpreter.” Suzy Kassem

― Philosopher, Writer and Poet

ClinRO + PRO + Informed Consent Linguistic Validation PSYCHOMETRICS + TRANSLATABILITY

Linguists tasked with CD; challenges with informed consent and availability of MDs. Also use sponsor’s study sites’ resources.

ACCESS TO RATER + SUBJECT GROUPS

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SLIDE 9

PATIENT-REPORTED OUTCOME MEASURES

READING LEVEL

US Level: Gr. 6 Simple Descriptive COMPREHENSION Normal 12-yr old literate adolescent Layman terminology

CULTURAL

Communication style

(i.e. visual + somatic symptom reporting)

Expectations for change Perception of change

RX ASSUMPTIONS

Items represent equivalent construct of target disorder Items are translated with conceptual equivalency Subjects are fluent in official national language(s) Subjects are natives or accultured residents of target country

Protecting Data Integrity in Ethnically Heterogeneous Countries

Psychometric Design Basics

LINGUISTIC VALIDATION CONSIDERATIONS

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SLIDE 10

CLINICIAN-REPORTED OUTCOME MEASURES

READING LEVEL

Advanced Academic Technical COMPREHENSION Skilled + Technical Medical terminology

CULTURAL

Western (US-based) diagnostic + symptom profile frameworks Medical idioms & euphemisms

RX ASSUMPTIONS

Items represent equivalent construct + translated with conceptual equivalency Raters are locally trained or accultured Rater training adequately calibrates cultural differences Raters are fluently bilingual (English + Subjects’ Languages)

Protecting Data Integrity in Ethnically Heterogeneous Countries

Psychometric Design Basics

LINGUISTIC VALIDATION CONSIDERATIONS

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SLIDE 11

LANGUAGE + CULTURE TRIALS

The colloquialism + heart and soul of its people

* Erwin, S.M., Osgood, C.E. (1954). Second language learning and bilingualism. Journal of Abnormal and Social Psychology, 59, 139-146. | Lambert, W., Havelka, J., Crosby, C. (1958). Language Acquisition. Journal of Abnormal and Social Psychology, 56, 239-2

  • Linguistic – 1-3 years immersion in local

community

  • Clinical - 3-5 years emic immersion in active

clinical practice treating relevant disorder(s)

BILINGUALISM* + LOCAL CLINICAL IMMERSION

  • PROs - Grade 6 reading level
  • ClinROs – Advanced academic, medical,

and Western DSM terminology

LANGUAGE + EXPERTISE

  • Heterogeneous subject group in each country
  • Unique ethnocentric behaviors and reporting

styles of somatic and psychological symptoms + perceptions

LANGUAGE + CULTURE + SYMPTOM-REPORTING

  • ClinROs and PROs developed in North

America

  • Mapped to American DSM taxonomy
  • Etic perspective to foreign raters

CULTURE + PSYCHOPATHOLOGY

Translators + Raters Translators + Raters

TRANSLATING CULTURALLY-SENSITIVE CONTENT

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SLIDE 12

SUMMARY

LANGUAGE + CULTURE IN MULTINATIONAL CLINICAL TRIALS

UNDERSTANDING CULTURAL DIFFERENCES VALIDATE ALL TRANSLATIONS QUALIFY FLUENCY IN RATERS + TRANSLATORS DEFINITELY TRANSLATE CLINRO MEASURES Make communication with international raters and subjects crystal clear Ensure cultural sensitivities are addressed

Use the existing guidance the linguistics community uses to assess adequate fluency

Don’t leave your raters to acculture themselves to your standards; give them the tools they need to make the transition easier.

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SLIDE 13

Hofstede’s Data + Scale (select countries)

COUNTRY POWER DISTANCE INDIVIDUALISM MASCULINITY UNCERTAINTY AVOIDANCE LONG-TERM ORIENTATION Philippines 94 32 64 44 19 Mexico 81 30 69 82 China 80 20 66 40 118 India 77 48 56 40 61 France 68 71 43 86 Hong Kong 68 25 57 29 96 Poland 68 60 64 93 Turkey 66 37 45 85 Portugal 63 27 31 104 Czechia (Czech Republic) 57 58 57 74 Spain 57 51 42 86 Japan 54 46 95 92 80 Italy 50 76 70 75

  • S. Africa

49 65 63 49 USA 40 91 62 46 29 UK 35 89 66 35 25 Switzerland 34 68 70 58 Sweden 31 71 5 29 33 Denmark 18 74 16 23 Israel 13 54 47 81 Austria 11 55 79 70

0-20 21-40 41-60 61-80 81-100 101-120

Hofstede, G. (1980). Culture's consequences: International differences in work-related values. Beverly Hills, CA: Sage.

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SLIDE 14

CROSS-CULTURAL DIFFERENCES

Philippines Mexico China India France Hong Kong Poland Turkey Portugal Czechia (Czech Republic) Spain Japan Italy

  • S. Africa

USA UK Switzerland Sweden Denmark Israel Austria

Filter: Power Distance

Power Distance Individualism Masculinity Uncertainty Avoidance Long-Term Orientation Implicit Global Benchmark PDI IDV MAS UAI LTO

Data Interpretability = Cultural Differences + Communication

Hofstede, G. (1980). Culture's consequences: International differences in work-related values. Beverly Hills, CA: Sage.