Sustainable Innovation - 3 Types of Work pioneers settlers town - PowerPoint PPT Presentation

Sustainable Innovation - 3 Types of Work pioneers settlers town planners @markusandrezak @ueberproduct http://www.ueberproduct.de

“The purpose of business is to create and keep a customer.” Peter Drucker “The purpose of business is to create and keep a customer.”

“The purpose of business is to create and keep a customer.” Peter Drucker “The purpose of business is to create and keep a customer.”

(I) How much will it cost / will we earn?

(II) How will the new product look like?

(III) Which new opportunities should we follow & how do we find them?

But also: I want the NEW shit!

The CTO as decathlete? Coding Vision Hiring Innovation Compliance Produc- Infra- Security Reliability Operations tivity structure

Because … being stuck …

or … growth „with the market“

While they want this

“The purpose of business is to create and keep a customer.”

Fashion Third Place “The purpose of business is to create and keep a customer.” Coffee

Understanding the nature of work

Options growth Options on furture high growth business Horizon 3 36 - 72 months High growth business Today’s growth & tomorrow’s cash flow Horizon 2 12 - 36 months Current business Generate today’s cash flow Horizon 1 0 - 12 months 3 Horizons by Baghai, Coley, White

Which opportunities, how to find? Horizon 3 How will 36 - 72 months the product look like? Horizon 2 12 - 36 months Horizon 1 0 - 12 months What will we earn? 3 Horizons by Baghai, Coley, White

The Knowledge Funnel by Roger L. Martin

What we suck at What we’re good at

What we suck at imperfect just doing uncertainty ambuguity perfect, clear talk certainty What we’re good at

What we suck at Which opportunities, how to find? What does the prod look like? What does it cost/earn What we’re good at

Context determines qualities Uncharted Industrialized chaotic ordered (linear) uncertain known unpredictable measured unstable stable different standard exciting dull future values low margin differentiating essential Model by Simon Wardley Evolution Custom built Product Utility Genesis

Context determines qualities Uncharted Industrialized chaotic ordered (linear) uncertain known unpredictable measured unstable stable different standard exciting dull future values low margin differentiating essential Which opportunities? How will the What will we earn? How to find? product look like? Evolution Custom built Product Utility Genesis Model by Simon Wardley

A model of how things evolve

Pioneers arrive first Bild Pionierpflanze Zitat Wiki

K-strategists take over Bild Busch Zitat Wiki

Bild Wald Zitat Wiki Until …climax vegetation

Pioneers: Because we can! Bild Pionier Zitat Wiki

Settlers: until we can no longer … Bild Siedler Zitat Wiki

Town planners: when nothing else helps Bild Stadtplaner Zitat Wiki

Pioneers, roaming

nice place

settling

building town

pioneers settlers town planners

Different types - different qualities Happiness Happiness Happiness failure Kaizen efficiency bets & intuition market analysis metrics uncertainty feedback analysis experiments Trend spotting scientific models search (exploration) products build what is required Type Type Type creative, searching tactics, machiavellian industrial, battles Method Method Method agile, speed matters Lean, grinding, six sigma, most success scaling Model: Simon Wardley

Given the nature of work and given the Pioneers, Settler, Town planners … now what does it mean?

Product Phases Common Commodity Ubiquity Demand Product Custom Model: Built Simon Wardley Novel Genesis Unknown Defined Certainty Supply

Product Phases How will What will we earn? Common the product look like? Commodity Ubiquity Demand Product Custom Which Modell: Built opportunities? How to Simon Wardley find? Novel Genesis Unknown Defined Certainty Supply

Context determines method Unbekannt Industrialisiert chaotisch geordnet (linear) Visibility unsicher bekannt R&D unvorhersehbar gemessen unstet stabil anders standard aufregend langweilig LSU zukünftige Werte geringe Marge unterscheidend essentiell NPD Platform Maintenance Integration BPOpt Custom built Product Utility Evolution Genesis Model by Simon Wardley

Context determines method Unbekannt Industrialisiert chaotisch geordnet (linear) Visibility unsicher How will we make How will the bekannt What will we earn? unvorhersehbar gemessen money tomorrow? product look like? unstet stabil anders standard aufregend langweilig zukünftige Werte geringe Marge unterscheidend essentiell agile / in- strong weak outsourced / six weak strong Lean Custom built Product Utility Evolution Genesis Model by Simon Wardley

Context determines method Unbekannt Industrialisiert chaotisch geordnet (linear) Visibility unsicher How will we make How will the bekannt What will we earn? unvorhersehbar gemessen money tomorrow? product look like? unstet stabil anders standard aufregend langweilig zukünftige Werte geringe Marge unterscheidend essentiell Defer alignment, Alignment crucial framing crucial Custom built Product Utility Evolution Genesis Model by Simon Wardley

One size fits all does not work!!! Context determines method Unbekannt Industrialisiert chaotic ordered (linear) Visibility uncertain known R&D unpredictable measured unstable stable different standard exciting borring, dull LSU future values low margin differentiating essential NPD Platform Maintenance Integration BPOpt Custom built Product Utility Evolution Genesis Model by Simon Wardley

Common Dysfunctions

No business Pionier Siedler Pioneers Settlers

No great new stuff Town- Settlers planners

Nothing … but war Town- Pioneers planners

Gartner / Bi-Modal Town- Pioneers planners

Bild Kölner Domplatte

Low quality Nichts Town- Pioneers Settlers planners

The Innovators dilemma is called innovators dilemma not because people are stupid but because it is a dilemma!

Miles was good with the trumpet, but not soooo good He revolutionized Jazz 5-6 times with his bands All his band members were never again as good. They all became leaders.

The task ✓ Manage the environments for the three types ✓ Craft Town Pioneers Settlers preconditions: planers clarity in strategy

The task ✓ Protect pioneers and town planners against each other Town Pioneers Settlers planners ✓ Support flow of information

To get this

You have to protect this

Thanks! Simon Wardley for his Maps and http://blog.gardeviance.org the pioneer, settler, town planner model!

Thanks for your time and attention! :)

AMA! @markusandrezak @ueberproduct http://www.ueberproduct.de