Sustainable Innovation - 3 Types of Work pioneers settlers town - - PowerPoint PPT Presentation

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Sustainable Innovation - 3 Types of Work pioneers settlers town - - PowerPoint PPT Presentation

Apr 07, 2023 239 likes •931 views

Sustainable Innovation - 3 Types of Work pioneers settlers town planners @markusandrezak @ueberproduct http://www.ueberproduct.de The purpose of business is to create and keep a customer. Peter Drucker The purpose of business is

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town planners settlers pioneers

Sustainable Innovation - 3 Types of Work

@markusandrezak @ueberproduct http://www.ueberproduct.de

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SLIDE 2 “The purpose of business is to create and keep a customer.”

“The purpose of business is to create and keep a customer.” Peter Drucker

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SLIDE 3 “The purpose of business is to create and keep a customer.”

“The purpose of business is to create and keep a customer.” Peter Drucker

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(I) How much will it cost / will we earn?

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(II) How will the new product look like?

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(III) Which new

  • pportunities

should we follow & how do we find them?

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But also: I want the NEW shit!

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Coding Hiring Vision Innovation Compliance Produc- tivity Reliability Infra- structure Security Operations

The CTO as decathlete?

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Because … being stuck …

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  • r … growth „with the market“
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While they want this

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SLIDE 14 “The purpose of business is to create and keep a customer.”
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SLIDE 15 “The purpose of business is to create and keep a customer.”

Fashion Third Place Coffee

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Understanding the nature of work

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3 Horizons by Baghai, Coley, White

Horizon 1 0 - 12 months Horizon 2 12 - 36 months Horizon 3 36 - 72 months Current business Generate today’s cash flow High growth business Today’s growth & tomorrow’s cash flow Options growth Options on furture high growth business

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3 Horizons by Baghai, Coley, White

Horizon 1 0 - 12 months Horizon 2 12 - 36 months Horizon 3 36 - 72 months

What will we earn? How will the product look like? Which

  • pportunities, how to

find?

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The Knowledge Funnel by Roger L. Martin

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What we’re good at

What we suck at

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What we’re good at

What we suck at

imperfect just doing uncertainty perfect, clear talk certainty ambuguity

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What we’re good at

What we suck at

Which

  • pportunities,

how to find? What does the prod look like? What does it cost/earn

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Evolution

Context determines qualities

Genesis Custom built Product Utility

Uncharted chaotic uncertain unpredictable unstable different exciting future values differentiating Industrialized

  • rdered (linear)

known measured stable standard dull low margin essential

Model by Simon Wardley

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Evolution

Context determines qualities

Genesis Custom built Product Utility

Uncharted chaotic uncertain unpredictable unstable different exciting future values differentiating Industrialized

  • rdered (linear)

known measured stable standard dull low margin essential

Model by Simon Wardley

Which opportunities? How to find? How will the product look like? What will we earn?

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A model of how things evolve

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Bild Pionierpflanze Zitat Wiki

Pioneers arrive first

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Bild Busch Zitat Wiki

K-strategists take over

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Bild Wald Zitat Wiki

Until …climax vegetation

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Bild Pionier Zitat Wiki

Pioneers: Because we can!

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Bild Siedler Zitat Wiki

Settlers: until we can no longer …

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Bild Stadtplaner Zitat Wiki

Town planners: when nothing else helps

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Pioneers, roaming

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nice place

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settling

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building town

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town planners settlers pioneers

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Happiness Kaizen market analysis feedback Trend spotting products Type tactics, machiavellian Method Lean, grinding, success

Different types - different qualities

Happiness failure bets & intuition uncertainty experiments search (exploration) Type creative, searching Method agile, speed matters most Happiness efficiency metrics analysis scientific models build what is required Type industrial, battles Method six sigma, scaling

Model: Simon Wardley

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Given the nature of work and given the Pioneers, Settler, Town planners … now what does it mean?

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Commodity Product Custom Built

Ubiquity Novel Common Certainty Defined Unknown Demand Supply

Genesis

Product Phases

Model: Simon Wardley

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Commodity Product Custom Built

Ubiquity Novel Common Certainty Defined Unknown Demand Supply

Genesis

Modell: Simon Wardley What will we earn? How will the product look like? Which

  • pportunities? How to

find?

Product Phases

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Visibility Evolution

Context determines method

Unbekannt chaotisch unsicher unvorhersehbar unstet anders aufregend zukünftige Werte unterscheidend Industrialisiert geordnet (linear) bekannt gemessen stabil standard langweilig geringe Marge essentiell Genesis Custom built Product Utility

LSU R&D NPD Integration BPOpt Maintenance Platform

Model by Simon Wardley

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Visibility Evolution

Context determines method

Unbekannt chaotisch unsicher unvorhersehbar unstet anders aufregend zukünftige Werte unterscheidend Industrialisiert geordnet (linear) bekannt gemessen stabil standard langweilig geringe Marge essentiell Genesis Custom built Product Utility

agile / in-

strong weak

  • utsourced / six

weak strong

Lean

How will we make money tomorrow? How will the product look like? What will we earn?

Model by Simon Wardley

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Visibility Evolution

Context determines method

Unbekannt chaotisch unsicher unvorhersehbar unstet anders aufregend zukünftige Werte unterscheidend Industrialisiert geordnet (linear) bekannt gemessen stabil standard langweilig geringe Marge essentiell Genesis Custom built Product Utility

How will we make money tomorrow? How will the product look like? What will we earn?

Defer alignment, framing crucial Alignment crucial

Model by Simon Wardley

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Visibility Evolution

Context determines method

Unbekannt chaotic uncertain unpredictable unstable different exciting future values differentiating Industrialisiert

  • rdered (linear)

known measured stable standard borring, dull low margin essential Genesis Custom built Product Utility

LSU R&D NPD Integration BPOpt Maintenance Platform

One size fits all does not work!!!

Model by Simon Wardley

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Common Dysfunctions

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Pionier Siedler

Pioneers Settlers

No business

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Settlers Town- planners

No great new stuff

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Pioneers Town- planners

Nothing … but war

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Pioneers Town- planners

Gartner / Bi-Modal

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Bild Kölner Domplatte

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Nichts Low quality

Pioneers Settlers Town- planners

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The Innovators dilemma is called innovators dilemma not because people are stupid but because it is a dilemma!

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Miles was good with the trumpet, but not soooo good He revolutionized Jazz 5-6 times with his bands All his band members were never again as good. They all became leaders.

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The task

Pioneers Settlers Town planers

✓ Manage the environments for the three types ✓ Craft preconditions: clarity in strategy

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Pioneers Settlers Town planners

✓ Protect pioneers and town planners against each

  • ther

✓ Support flow of information

The task

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To get this

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You have to protect this

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Thanks!

Simon Wardley for his Maps and the pioneer, settler, town planner model!

http://blog.gardeviance.org

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Thanks for your time and attention! :)

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AMA!

@markusandrezak @ueberproduct http://www.ueberproduct.de