Sustainable Heating: Bringing Heat Pumps to the Public Rich Smith, - - PowerPoint PPT Presentation

Sustainable Heating:

Bringing Heat Pumps to the Public

Rich Smith, Robyn Jones, Cole Freniere, Connor Hinebaugh

Who We Are

Purpose

• A for profit business that forms a private public

partnership with New York state government to bring sustainable heating systems to New York homes at affordable prices

• Educate the public about the feasibility, cost-

effectiveness, and benefits of residential heat pumps

• Reduce CO2 and green house gas (GHG) emissions

Why New York?

• New York has the 18th highest heating costs

and 3rd highest electricity costs at 0.2 USD per kWh (2012)

• Politically democratic: more supportive of

renewable energy

• Large temperature range requires heating or

cooling for much of the year

• No formal regulations for shallow closed-loop

ground source heat pump systems

Heat Pumps Compression Ground Source (GSHPs) Air Source (ASHPs) Absorption

Which Heat Pump Will be Used?

• Coefficient of Performance

GSHPs vs. Conventional Heating Systems

Vertical vs. Horizontal GSHPs

Vertical GSHP

• Pros

– More energy extracted from source – Less land-use

• Cons

– High installation cost

Horizontal GSHP

• Pros

– Less invasive drilling – More cost efficient for residential users

• Cons

– Requires a significant amount of land

Installation

1.8 m

Business/Economics

• Federal Tax Credit for installation of ground source heat

pumps

• Capital costs: ($18,000) avg. for 2,000sq ft.
• Through NY Green Residential Building program, up to

$5,125 off for one family home for green innovations

• Variable costs: depending on cost of energy to operate

heat pump

• PPP – with support of state, we can educate/inform the

public of merits of heat pumps

• Business will create jobs in a receiving market

Are heat pumps economical?

• Heat pumps use 35-65% less energy than

traditional air conditioning systems

• Definitely more efficient than electric heating/AC

and oil heating/AC systems

• Natural gas heating systems have very low
• perating costs and are cheaper than heat pumps
• However, the cost of natural gas is going to rise in

future years, and as heat pump technology improves, capital costs will fall

Public-Private Partnership (PPP)

• Incredibly important to our business model
• Work with the government to inform the

public about ground source heat pumps

• Work with the government to spread the word

about the government incentives for installing ground source heat pumps

• Work toward Renewable Portfolio Standard of

29% by 2015

Relationships with Contractors/Real Estate Agencies

• We want to form relationships with home

builders and real estate agencies

• They can promote the installation of ground

source heat pumps upon the purchase or construction of a home

Publicity

• Promotional event
• Public service announcement (PSA)
• Direct mail through state letter
• Emphasize local benefits (environmental,

personal, economic)

• Work with building contractors and real estate

Promotional Event: Earth Day 2014

• Three day event across NYC
• Goal: Spread public awareness and get the

public interested

• Create an engaging, interactive activity that:

– Includes 3D models – Explains the simple science – Compares ground source heat pumps (GSHPs) to conventional heating/cooling systems from an environmental and economical standpoint

PSA/State Letters

• Relatively inexpensive
• 30+ seconds long
• Content:

– GSHP’s hae loer long-term operational costs than

• ther conventional heating sources

– 3x more efficient than the most efficient conventional systems – Bring jobs to local community

• State letters will contain same content as above

Looking Forward

• No estimates for rate of success, but the

economics and politics in our favor

• As the tech is implemented and becomes familiar,

costs will fall, making it even more affordable

• Cooperation with the government and success of

publicity programs is crucial

• Hope to serve as model for similar geothermal

implementation plans and other renewables across the nation

Sources

• IMF Commodity Price Forecasts May2013, http://www.imf.org/external/np/res/commod/index.aspx
• Database for State Incentives for Renewables and Efficiency (DSIRE),

http://www.dsireusa.org/incentives/incentive.cfm?Incentive_Code=US37F

• Database for State Incentives for Renewables and Efficiency (DSIRE),

http://www.dsireusa.org/incentives/incentive.cfm?Incentive_Code=NY03R

• Database for State Incentives for Renewables and Efficiency (DSIRE),

http://www.dsireusa.org/incentives/incentive.cfm?Incentive_Code=NY83F&re=0&ee=0

• EnergyHomes.org, http://www.energyhomes.org/renewable%20technology/geoinstallation.html
• Consumer Energy Center, http://www.consumerenergycenter.org/home/heating_cooling/geothermal.html
• US Energy Information Administration, http://www.eia.gov/todayinenergy/detail.cfm?id=10271
• USA.com, http://www.usa.com/rank/us--heating-cost-index--state-

rank.htm?hl=&hlst=&wist=&yr=&dis=&sb=ASC&plow=&phigh=&ps=

• US Department of Energy, http://energy.gov/energysaver/articles/geothermal-heat-pumps
• US Energy Information Administration, http://www.eia.gov/electricity/sales_revenue_price/pdf/table4.pdf
• New York City Government, Geothermal Heat Pump Manual,

http://www.nyc.gov/html/ddc/downloads/pdf/geotherm.pdf

• Ney York Independet System Operator (NYISO), Power Trends 2012: The State of the Grid,

http://www.nyiso.com/public/webdocs/media_room/publications_presentations/Power_Trends/Power_Trends/p

• wer_trends_2012_final.pdf
• Geo-Heat Center, Oregon Institute of Technology, Ground-Source Heat Pump Case Studies and Utility Programs,

http://geoheat.oit.edu/pdf/hp1.pdf

• D.L. Nofziger, Soil Temperature Changes with Time and Dept,

http://soilphysics.okstate.edu/software/SoilTemperature/document.pdf

Thank You