Sustainability Marketing! An Innovative Approach to Teaching, - - PowerPoint PPT Presentation

And the award goes to... Sustainability Marketing!

An Innovative Approach to Teaching, Learning, and Research

SMA’17, November 10, 2017

And the award goes to... Sustainability Marketing! An innovative approach to teaching, learning, and research

 in

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ve i in a aut uthe henti tic c ex exper erie ienc nces

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activ ivel ely y app ppro roac ach t the he s solu luti tion

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coope pera rate te wi with th ot

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learning IS Enhanced When

 Probl blem-solvi ving  Inter eract ction & co collabo borat ation a amon

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tuden ents  Criti tical al thin inkin ing  Resea earch ch and d dat ata gat ather ering  Organ aniza zation n and nd mana nagem ement o

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teams s  Visua ualiz ization

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and int nterp rpretat ation

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situ tuation

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& solu lutio ions

student-produced video Projects

Learning Learning Objectives Objectives:

1.

• 1. Communication Skills

Communication Skills 2.

• 2. Ethics

Ethics 3.

• 3. Critical Thinking & Problem

Critical Thinking & Problem-Solving Solving 4.

• 4. Management

Management-Specific Specific

Sustainability Marketing

Grading Grading and and Evaluation Evaluation

Course Grade Distribution:

• Short video on a subject covered
• Team (3 students)
• Evaluation: Con
• nten

ent, , Cre reat ativ ivit ity a and nd S Sty tyle e

• Lab meetings (Learning Camtasia for video editing)
• End of semester short video competition:
• Watch and award the best videos based on public choice!

SM Creative Video Project

Project Assignment Example

For su succe cess:  Allow w cla lass ti time  Provid ide p plan  Break k out ut the e pro roject! t!

Sustainability Marketing Short Video Contest

Evaluation of Evaluation of Teaching Teaching Effectiveness Effectiveness

4.9 out of 5.0

Would you have preferred to have a term paper instead of a video project?

“No. Term papers are so tedious. You’re essentially just writing and writing just to meet the page criteria your teacher is asking

• for. I sometimes find myself not learning much when I'm writing

them.…. I sometimes wonder for example, I'm writing this 10 page paper does the teacher even read this....?”

Any other comments?

“Teachers need to be more engaged with their students and create fun ways to learn. If the learning process is more enjoyable and engaging I feel a student can retain the information more effectively. Professor Onel touched on this and I am thankful for this type of learning experience.“

Thank You!

Naz Onel, PhD, MBA Assistant Professor of Business Studies Stockton University, Galloway, NJ, 08205 USA Email: Naz.Onel@Stockton.edu