Surveillance and the Public Sphere: confronting a democratic dilemma - - PowerPoint PPT Presentation

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surveillance and the public sphere confronting a

Surveillance and the Public Sphere: confronting a democratic dilemma - - PowerPoint PPT Presentation

Sep 06, 2022 173 likes •356 views

LSE Media Policy Project public lecture Surveillance and the Public Sphere: confronting a democratic dilemma Oscar H Gandy Jr Professor Louise Amoore Media Scholar. Emeritus Professor, Professor of Political Geography, Annenberg School for

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Surveillance and the Public Sphere: confronting a democratic dilemma

Hashtag for Twitter users: #LSEGandy

LSE Media Policy Project public lecture Oscar H Gandy Jr

Media Scholar. Emeritus Professor, Annenberg School for Communication, University of Pennsylvania

Dr Seeta Peña Gangadharan

Assistant Professor, Department of Media and Communications, LSE Chair

Professor Louise Amoore

Professor of Political Geography, Durham University

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Surveillance and the Public Sphere:

Confronting a democratic dilemma Oscar H. Gandy, Jr.

EMERITUS PROFESSOR OF COMMUNICATION UNIVERSITY OF PENNSYLVANIA OGANDY@ASC.UPENN.EDU

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Surveillance and the marketplace

Individuals as consumers Individuals as citizens, or members of the public Individuals and their

Transaction-Generated-Information

Individuals as targets of

Strategic communication

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Surveillance and the public sphere

Public sphere or marketplace? Surveillance of political activity The importance of anonymity The problem of manipulative messaging Information and the production of influence

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Information, data and their origins

Compulsion Volunteered Captured Inferred Distance matters

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Political marketing

Individuals vs the collective and the social Commodities versus candidates The problem with political speech Segmentation and targeting

Lobbying: ~direct information subsidy
Advocacy advertising: indirect subsidy

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Sharpen our focus on the public sphere

Public policy and its many sites of enactment Policy is more important than candidacy Technology and the production of influence

Uses matter
Consequences matter more
But users matter too

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Actors on the stage and behind the screens

Specialists and multiproduct firms Aristotle Catalist Grassroots vs Astroturf

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Toolkits, strategies, and resources

Third-party tracking

Cookies
Everlasting Cookies
Digital Fingerprints

Technological convergence Massive data and remote sensing

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Generating a profile

Observations Analysis Generalization

Profiles

Observations and analysis of TGI … leading to generalizations about types of individuals …leading to the development of profiles

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Toolkits, strategies, and resources

Third-party tracking

Cookies
Everlasting Cookies
Digital Fingerprints

Technological convergence Massive data and remote sensing Knowing the score

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Experiments: online and in the field

A/B tests and continuous adjustment Social media variants Electoral campaigns Automation and machine learning Experimentation in the public interest Public opinion surveys: use and abuse

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What are we supposed to do?

Address the matter of harm

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Weighing benefits and costs

Privacy Harms Economic Benefits

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What are we supposed to do?

Address the matter of harm Come to terms with the technology Establishing a regulatory focus Engage in risk assessment Be aggressive Take a leap of faith

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Adjust your media diet

Creation Evaluation Analysis Applications Wisdom and Understanding

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Surveillance and the Public Sphere: confronting a democratic dilemma

Hashtag for Twitter users: #LSEGandy

LSE Media Policy Project public lecture Oscar H Gandy Jr

Media Scholar. Emeritus Professor, Annenberg School for Communication, University of Pennsylvania

Dr Seeta Peña Gangadharan

Assistant Professor, Department of Media and Communications, LSE Chair

Professor Louise Amoore

Professor of Political Geography, Durham University