Subject line contest Subject line contest Examples of subject lines - - PowerPoint PPT Presentation

Subject line contest

Subject line contest

Examples of subject lines

Meet The Guy We Gave $2000 To Write This Sentence at MarketingSherpa Email Summit 2014 Sherpa? I hardly know ya.

“So A Priest, A Rabbi & Email Marketer Walk Into This bar…”

Your Uncle Sherpa died and left you $300 and some sage advice.

How to write headlines that the NSA would read… over and over and over

You’re smarter, more fun to be around and more physically attractive. Now be $300 richer.

Cocktails and Conversions – Now $300 off Email Summit 2014

Learn to write compelling subject lines like this one!

Life has many regrets. Don’t let this be one.

Results

Category Primary Treatments Relative Difference Level of Confidence Significant Urgency (Open BEFORE Christmas) Email… N/A N/A N/A Urgency Tick Tock – Email Summit 2014…

• 12.97%

64.38% NO Value of product Your emails don’t work…

• 14.98%

75.58% NO Value of product Get the latest, proven strategies…

• 42.81%

99% YES Incentive Last Chance to Save $300…

• 43.63%

99% YES Location What Happens In Vegas Shouldn’t…

• 43.75

99% YES Name of promo [Email Summit 2014] Last day of Early…

• 44.83

99% YES Name of promo Early Birds, save $300…

• 44.97

99% YES Location What happens in Vegas…will improve…

• 54.38

99% YES Incentive $300 Savings | Vegas | More ROI…

• 67.25

99% YES

Results

Category Primary Treatments Relative Difference Level of Confidence Significant Urgency (Open BEFORE Christmas) Email… N/A N/A N/A Urgency Tick Tock – Email Summit 2014…

• 12.97%

64.38% NO Value of product Your emails don’t work…

• 14.98%

75.58% NO Value of product Get the latest, proven strategies…

• 42.81%

99% YES Incentive Last Chance to Save $300…

• 43.63%

99% YES Location What Happens In Vegas Shouldn’t…

• 43.75

99% YES Name of promo [Email Summit 2014] Last day of Early…

• 44.83

99% YES Name of promo Early Birds, save $300…

• 44.97

99% YES Location What happens in Vegas…will improve…

• 54.38

99% YES Incentive $300 Savings | Vegas | More ROI…

• 67.25

99% YES

(Open BEFORE Christmas) Email Summit 2014: discount ends Jan 9th

Ali Luke Writer Aliventures

Learn from split testing mistakes

Split tests should run in a controlled environment A hypothesis should be created before the experiment is designed Time isn’t always on your side when A/B testing You should seek to learn the motivations of individual segments of your list

Learn from split testing mistakes

Split tests should run in a controlled environment A hypothesis should be created before the experiment is designed Time isn’t always on your side when A/B testing You should seek to learn the motivations of individual segments of your list

If you keep asking the same questions, you’ll keep getting the same answers.

This test showed how to get the best response from your list, but how do you build that list to begin with?

How Copyblogger used content and a free paywall to grow its email list by 400%

Content Marketing

Bria Brian Clar Clark Founder, CEO Copyblogger

Session Speaker

10

Brian Clark Founder, CEO Copyblogger Media

Brian Clark is a serial entrepreneur based in Boulder, Colo. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker. Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media — is an innovative company that provides the tools and training that empower people to successfully grow their businesses through social media and online marketing.

Black & White Headshot

@BrianClark

• Selling Free Content: Consistently

increasing value

• Beyond Email: Creating a sense of place

Copyblogger.com

My Copyblogger.com

Post-newsletter, post opt-in email marketing

NOW: Registration and access

NOW: Registration and access

Higher perceived value = higher actual value

• Selling Free Content: Consistently

increasing value

• Beyond Email: Creating a sense of place

Creating an app-like experience

19

Redesign for conversion flow

The Story: Content as a mentor

Results

300% 930%

67%

Bigger list growth than the best week's IMfSP growth Higher list growth than the lowest (IMfSP) week's growth Average conversion rate for the free subscription page through the first seven weeks

IMfSP– Internet Marketing for Smart People (Previous newsletter and course)

Results

300% 930%

67%

Bigger list growth than the best week's IMfSP growth Higher list growth than the lowest (IMfSP) week's growth Average conversion rate for the free subscription page through the first seven weeks

IMfSP– Internet Marketing for Smart People (Previous newsletter and course)

Besides the la landing page, the most vis isited page on Copyblogg gger ri right now is is behind a a paywall, wit ith alm lmost a thir ird of f all ll traffic lo logg gging in in aft fter arr rrival.

Thank You

Brian Clark Founder, CEO Copyblogger @BrianClark