Strategic Enrollment Management Plan Kickoff September 18, 2019 - - PowerPoint PPT Presentation

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Strategic Enrollment Management Plan Kickoff September 18, 2019 - - PowerPoint PPT Presentation

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Strategic Enrollment Management Plan Kickoff September 18, 2019 National Enrollment Trend FALL 2011 TO FALL 2018 ALL INSTITUTIONS COMBINED 20,500,000 20,000,000 19,500,000 19,000,000 18,500,000 - 9.2% 18,000,000 17,500,000 2011

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Strategic Enrollment Management Plan Kickoff

September 18, 2019

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2 Source: National Student Clearinghouse Research Center, Current Term Enrollment Reports

FALL 2011 TO FALL 2018 – ALL INSTITUTIONS COMBINED

National Enrollment Trend

17,500,000 18,000,000 18,500,000 19,000,000 19,500,000 20,000,000 20,500,000 2011 2012 2013 2014 2015 2016 2017 2018

  • 9.2%
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FALL 2011 TO FALL 2018 – ALL INSTITUTIONS COMBINED

Missouri Enrollment Trend

340000 350000 360000 370000 380000 390000 400000 2011 2012 2013 2014 2015 2016 2017 2018

  • 11.3%

Source: Missouri Department of Higher Education, Enrollment Reports for Missouri Public & Comprehensive Independent Institutions

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FALL 2011 TO FALL 2018

UM-Columbia Enrollment

29000 30000 31000 32000 33000 34000 35000 36000 2011 2012 2013 2014 2015 2016 2017 2018 Enrollment

  • 11.7%
  • 15.7%
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FALL 2014 TO FALL 2018

OTC Enrollment Trend

11500 12000 12500 13000 13500 14000 14500 15000 15500 2011 2012 2013 2014 2015 2016 2017 2018

  • 19.5%
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  • Earlier graduation
  • Fewer high school graduates
  • Fewer transfer students (declining community college enrollment)
  • Declining international enrollment
  • Full employment
  • Increased competition

Reasons for Declining Enrollment

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FALL 2011 TO FALL 2018

MSU Enrollment Trend

20,000 21,000 22,000 23,000 24,000 25,000 26,000 27,000 2011 2012 2013 2014 2015 2016 2017 2018 System Springfield

+17.2% +14.5%

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FALL 1995 TO FALL 2018

MSU Enrollment Trend

15,000 17,000 19,000 21,000 23,000 25,000 27,000 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 System Springfield

+50.1% +48.1%

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Missouri State:

  • Is the only Missouri public institutions that grew each of the past

five years

  • Had the largest enrollment increase during that five year period
  • Enrolls more students from Missouri than any other institution
  • Grew 20 of the last 22 years

A Moment of Positive Reflection

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Total Enrollment

22,866 23,071 23,838 24,489 24,735 26,000 26,216 26,182 26,001 20,802 21,059 21,798 22,385 22,834 24,116 24,350 24,390 24,126 20,000 21,000 22,000 23,000 24,000 25,000 26,000 27,000 2011 2012 2013 2014 2015 2016 2017 2018 2019 System Springfield

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Fall 2014 Fall 2015 Fall 2016 Fall 2017 Fall 2018 Fall 2019 Fall 2019 projected First-time new in college 2,801 3,178 3,126 3,183 3,010 2,609 2,589 Transfer 1,749 1,672 1,782 1,664 1,543 1,435 1,327 Readmit 283 290 310 284 253 247 253 Continuing 11,538 11,693 12,317 12,528 12,446 11,914 11,911 Total 16,371 16,833 17,535 17,659 17,252 16,205 16,080

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Undergraduate Enrollment

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Graduate Student Enrollment

3,170 3,295 3,334 3,420 3,434 3,377 3,505 3,709 3,815 3000 3100 3200 3300 3400 3500 3600 3700 3800 3900 2011 2012 2013 2014 2015 2016 2017 2018 2019

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International Enrollment

1,304 1,426 1,526 1,621 1,672 1,673 1,526 1,467 1,618 1,250 1,300 1,350 1,400 1,450 1,500 1,550 1,600 1,650 1,700 1,750 2011 2012 2013 2014 2015 2016 2017 2018 2019

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Dual Credit Enrollment

1,768 1,918 2,015 2,134 2,151 2,782 2,810 2,929 3,456 1,600 1,800 2,000 2,200 2,400 2,600 2,800 3,000 3,200 3,400 3,600 2011 2012 2013 2014 2015 2016 2017 2018 2019

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2018 actual 2019 actual 2020 projected Change over projected 2019 First-time new in college 3,010 2,609 2,609 Transfer 1,543 1,435 1,435 Readmit 253 247 247 Continuing 12,446 11,914 11,080

  • 834

Total 17,252 16,205 15,371

  • 834

Fiscal Impact >$5 million

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Projected Fall 2020 Undergraduate Enrollment

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FA13 to FA14 FA14 to FA15 FA15 to FA16 FA16 to FA17 FA17 to FA18 FA18 to FA19 75% 78% 79% 77% 78% 78%

First to Second Year Retention Rate

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  • Restructure scholarships
  • Expand dual credit
  • Promote certificates
  • Leverage Fast Track
  • Revise marketing and recruitment strategies
  • College plans and initiatives
  • Waive application fee
  • Improve technology used to recruit and retain

students

  • Website and social media
  • Digital marketing
  • Streamline application process
  • Texting platform
  • Campus virtual tour
  • CRM system

Short-Term Action Items

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  • Stabilize enrollment in the short-term
  • Grow enrollment in targeted areas
  • Improve retention
  • Facilitate successful degree and credential completion
  • Broaden access to underserved populations
  • Identify new and emerging academic programing that

meets student and workforce demands

Strategic Enrollment Management Goals

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  • Equip students for successful career outcomes
  • Employ actions and modify processes that eliminate

barriers that impair student success.

  • Raise the profile of the University
  • Develop a culture of enrollment growth among faculty,

staff, and students

Strategic Enrollment Management Goals

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“Campus leaders cannot change the wind direction, but they can trim the institutional sails. For too long, the admissions dean or enrollment manager had the lone hand on the tuition- revenue tiller. Now, it’s all hands (campus leadership, faculty, staff, trustees, etc.) on deck, pulling the tactical lines in a coordinated, strategic fashion.” The Great Enrollment Crash. (2019, September 6). Chronicle

  • f Higher Education
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