State of the AEU 2019 Executive Directors Report to the 2019 - PowerPoint PPT Presentation

State of the AEU 2019 Executive Director’s Report to the 2019 Assembly

2018-2019 Board of Directors John McCormick (Philadelphia) — President ● Tom Castelnuovo (Brooklyn) — Vice President ● Ken Novak (Chicago) — Treasurer ● Jill Aul (Mid Rivers) — Secretary ● Bob Gordon (Bergen) ● Martina Brunner (Westchester) ● Sharon Stanley (Long Island) ● Sonja Kueppers (Washington DC) ● Liz Singer (New York) ● Hugh Taft-Morales (Baltimore, Philadelphia) — NLC President Liaison ● Randy Best (Northern Virginia) — NLC Vice-President Liaison ●

AEU Staff: Executive Director (part-time) - Bart Worden Director of Administration - Law'nence Miller Administrative Assistant - Larissa Perez Communications Coordinator (part-time) - Emily Newman Leadership Training Program Dean (part-time, on leave) - Susan Rose Leadership Training Program Dean (part-time, acting) - Randy Best YES Coordinator (part-time) - Trish Cowan Bookkeeper (part-time) - Coco Campbell

Four primary goals for 2018 - 2019: ➢ Increase Ethical Culture’s National Presence ➢ Increase Fundraising ➢ Build New Societies ➢ Build program capacity within the American Ethical Union

➢ Increase Ethical Culture’s National Presence ● Communications Coordination ● Momentum Communications ● Rapid Response Team

Helping our member Societies expand their public presence: - A listserv for Ethical Society communications people

Rapid Response Team: Statements from the Union have addressed many social and political concerns.

Momentum Communications Group:

Working with Momentum:

Communicating with Momentum:

Working with Momentum:

Working with Momentum:

Momentum Communications Group AEU Hits (March 2018 - June 17 2019) Society Hits # New York 25 St. Louis 11 Philadelphia 11 Susquehanna 8 Brooklyn 8 Washington 6 https://spark.adobe.com/video/0Kme86RJz2ifA Mid-Rivers 3 Bergen 3 Westchester 3 Albuquerque 3 Baltimore 3 Long Island 2 Austin 2 Riverdale-Yonkers 2 Chicago 1 Silicon Valley 1 TOTAL 92

➢ Expand public presence of the Ethical Movement

➢ Develop vehicles for effective and consistent fundraising What’s new: ○ Individual Membership in the AEU ○ Streamlined donation campaigns into three areas with form that allows monthly or annual giving ○ Planned Giving campaign ○ AEU Slideshow to inform members and encourage individual giving

➢ Develop vehicles for effective and consistent fundraising # Level Total 39 35 $1365 3 45 $135 5 150 $750 7 250 $1750 3 500 $1500 1 1000 $1000 58 $6500

➢ Facilitate the creation of new Ethical Societies Society Development Team Bill Aul Sharon Stanley Jeffrey Stone Louise Jett Jé Hooper Bart Worden

➢ Facilitate the creation of new Ethical Societies Welcome Ethical Humanists of Atlanta!

➢ Facilitate the creation of new Ethical Societies Welcome Ethical Humanist Society of Albuquerque!

➢ Facilitate the creation of new Ethical Societies AEU Resources Website

New and Upcoming New and Upcoming Lay Leadership Training What we aim to do: ○ Offer online courses for lay leadership training ○ Offer lay leadership workshops via the Visiting Leaders Bureau ○ Mossler Grant on Marketing and Communications ○ Lay Leadership Skills Project

➢ Expand capacity Mossler Grant: Louise Jett on Marketing and Communications Beginning July 1, 2019 Help new (and current) Societies create effective online presences by: ● Setting up and managing websites and social media accounts ● Writing press releases and designing printed materials to post on social media and send out weekly email newsletters ● Developing a new society start up kit that includes basic resources, training materials ● and information needed by those pursuing the establishment of a new Ethical Society. ● Marketing the American Ethical Union in an effort to recruit new membership from ● individuals and organizations. ● Developing a communications campaign and reinforcing the benefits of membership through campaigns that include spotlights, testimonials, news articles and creative messaging

➢ Expand capacity Jone Johnson Lewis: Lay Leadership Skills Project Beginning July 1, 2019 Help new (and current) Societies develop effective organizational management skills by: Developing publications for board members and key volunteers (committee chairs, etc.) regarding governance principles and organizational development to be distributed in a number of smaller units. (Think: how to chair a committee, what board members need to know about Society governance, options for running effective pledge campaigns, etc.) Each would be available online to members of the AEU in a PDF format that could be printed locally or read online. Developed along the lines of the “for Dummies” format with text plus pull-out boxes for tips and definitions and quick background/context points, they would be more for reading than for quick reference, though useful for quick reference as well. They would be made available via the AEU’s Google Drive feature to individuals who are members of Ethical Societies and developing circles. (And use of the AEU cloud to find these would also promote use of other AEU publications.)

Thank You!