SLIDE 1
@JustinPGH #FredNMT
@JustinPGH #FredNMT
Start with Text Messaging (SMS) @JustinPGH #FredNMT Im Going to - - PowerPoint PPT Presentation
Start with Text Messaging (SMS) @JustinPGH #FredNMT Im Going to - - PowerPoint PPT Presentation
Start with Text Messaging (SMS) @JustinPGH #FredNMT Im Going to Cover... How it Works Why SMS & When Case Studies & Examples What to Do and What NOT to Do Where to Start @JustinPGH #FredNMT @JustinPGH
SLIDE 2
SLIDE 3
@JustinPGH #FredNMT
SLIDE 4
@JustinPGH #FredNMT
Texting-In TO: 21333 MESSAGE: hou7
SLIDE 5
@JustinPGH #FredNMT
The Opt-In Database
SLIDE 6
@JustinPGH #FredNMT
Immediate Reply Message FROM: 21333 MESSAGE: Thanks for signing up! Show this message to your server for a free mini dessert and look for other great specials from Houlihan’s soon!
SLIDE 7
@JustinPGH #FredNMT
The Opt-In Database
SLIDE 8
@JustinPGH #FredNMT
The Opt-In Database
FROM: 21333 MESSAGE: Brave the weather, come out to Houlihan’s, and show this message for buy one get one
- entrees. Tonight only!
Reply STOP 2 stop
SLIDE 9
@JustinPGH #FredNMT
More About SMS Marketing
We’re talking about opt-in, not spam Your audience wants texts, of value SMS marketing is similar to email marketing
SLIDE 10
@JustinPGH #FredNMT
Why SMS? (and When?)
SLIDE 11
@JustinPGH #FredNMT
Our Love Affair with Text Messaging
SLIDE 12
@JustinPGH #FredNMT
Pew Research Center (Sep 2011) 3 out of 4 Americans send and receive text messages 1 in 3 prefer texting over talking
SLIDE 13
@JustinPGH #FredNMT
It’s Not Just for “Kids”
SLIDE 14
@JustinPGH #FredNMT
Active Mobile Phones in the US
99% - SMS Capable
40% - Smartphones
6% - Scanned a QR Code (comScore, June 2011)
SLIDE 15
@JustinPGH #FredNMT
SMS and Smartphones
SLIDE 16
@JustinPGH #FredNMT
SMS and Smartphones
SLIDE 17
@JustinPGH #FredNMT
& SMS & Smartphone Apps
SLIDE 18
@JustinPGH #FredNMT
& SMS & Mobile Websites/Video
SLIDE 19
@JustinPGH #FredNMT
& SMS & QR Codes
SLIDE 20
@JustinPGH #FredNMT
& SMS & Email
SLIDE 21
@JustinPGH #FredNMT
Why Start With SMS?
Largest Audience Cost-Effective Builds Database Helps Other Technologies
SLIDE 22
@JustinPGH #FredNMT
When Does SMS Make Sense?
At Events In-Store or On-Site Traditional Media Web and Alerts (sometimes)
SLIDE 23
@JustinPGH #FredNMT
Case Studies & Examples
SLIDE 24
@JustinPGH #FredNMT
At Events and In-Store/On-Site
Phones in Pockets No more clipboards! No more fishbowls! It’s more fun B2B Opportunities (tradeshows)
SLIDE 25
@JustinPGH #FredNMT
At Events: AMA, Pittsburgh Chapter
SLIDE 26
@JustinPGH #FredNMT
In-Store
SLIDE 27
@JustinPGH #FredNMT
For Voting: South Side Soup Contest
SLIDE 28
@JustinPGH #FredNMT
For Voting: South Side Soup Contest
12% participation with paper ballots 57% participation with SMS
SLIDE 29
@JustinPGH #FredNMT
SMS and Traditional Media
Easiest call-to-action Measures the media Builds database from media Cost-effective
SLIDE 30
@JustinPGH #FredNMT
On the Radio: LASIK Surgery
“Text LASIK to 12345 for your chance to win free LASIK surgery”
SLIDE 31
@JustinPGH #FredNMT
On TV: Chicago’s Shedd Aquarium
SLIDE 32
@JustinPGH #FredNMT
On TV: Chicago’s Shedd Aquarium
SMS vs. Web Entries
52% 16% 16% 16% SMS (FOX) URL (NBC) URL (ABC) URL (CBS)
SLIDE 33
@JustinPGH #FredNMT
More Ideas
Capture data – email, zip code, etc. Surveys & Feedback Text-to-screen Custom applications & alerts
SLIDE 34
@JustinPGH #FredNMT
What to Do, What Not to Do
SLIDE 35
@JustinPGH #FredNMT
Growing Your Database
The only two ways you can fail…
The incentive is not attractive You didn’t promote the campaign well
SLIDE 36
@JustinPGH #FredNMT
The Incentive
The more immediate the better The bigger the better Use the incentive to qualify!
SLIDE 37
@JustinPGH #FredNMT
Promotion
Make it the focus Clearly state incentive Make sure you have their attention
SLIDE 38
@JustinPGH #FredNMT
Using Your Database
The only way you can fail…
Your message isn’t valuable
SLIDE 39
@JustinPGH #FredNMT
Using Your Database
Make the information or offer is timely Exclusivity “Show-Your-Phone” Forward to friends Links to mobile web, video, apps
SLIDE 40
@JustinPGH #FredNMT
Where to Start?
SLIDE 41
@JustinPGH #FredNMT
What You Need
SMS marketing platform Shared shortcode Keyword(s) An incentive A place to promote
SLIDE 42
@JustinPGH #FredNMT
Measure & Enhance Traditional Media
SLIDE 43
@JustinPGH #FredNMT
Your Next Event
SLIDE 44
@JustinPGH #FredNMT
Capitalize on Missed Opportunities
SLIDE 45
@JustinPGH #FredNMT
Do This -
SLIDE 46
@JustinPGH #FredNMT