St. Petersburg, FL Welcome to St. Petersburg! Background The - - PowerPoint PPT Presentation

• St. Petersburg, FL

Welcome to St. Petersburg!

Background

The current site of Tropicana Field was once a thriving community of businesses, churches, schools and housing. In the 1980s, business and political leaders decided to demolish this neighborhood to make way for an Interstate Highway and Tropicana Field - the future home of the Tampa Bay Rays. Promises were made to St. Petersburg’s Black community - for jobs, housing and economic opportunities - that were never fulfilled. Now - facing the possibility that the Rays will leave the site - we have the

• pportunity to create an inclusive approach to this 85-acre redevelopment located

adjacent to St. Petersburg’s downtown.

Tropicana Field - Site of the Former Gas Plant Neighborhood

The Gas Plant neighborhood, circa 1970, where the redevelopment caused 285 buildings to be bulldozed, more than 500 households and nine churches to be relocated, and more than 30 businesses to be moved or closed.

Thriving African American Neighborhood

Public Value

We will leverage this redevelopment opportunity to create an inclusive, equitable process for economic development and housing for African Americans in St. Petersburg. Because we want to create a resilient African American community with generational wealth creation at its core. We propose to do that by developing a comprehensive strategy to achieve equity in all aspects of the redevelopment of the Tropicana Field Site. We will begin by capturing current and recent-past measures of economic inclusion

• f African Americans in development and redevelopment in the City.

Measuring Success

We will know we are successful when we improve past results for African Americans in metrics such as:

• Employment income
• Wealth
• Home ownership
• Business ownership
• Business creation and revenue

Operational Capacity

In order to deliver on our value proposition…

WE WILL DEVELOP

• Shared understanding among key stakeholders
• Legal framework for a public private development authority
• Template for inclusive RFP
• Administrative capacity, including a team and budget
• Points-of-integration with relevant plans and funding programs

WE WILL LEVERAGE

• A powerful diverse cross-sector collaborative team
• Widespread influence among people and organizations who are vital to the

vision

• Mayoral support for a historic inclusion redevelopment plan
• The momentum of citywide redevelopment plans and activities

Operational Capacity

Support

WE WILL GARNER SUPPORT FROM:

• Our extended team of diverse stakeholders (OneCommunity, neighborhoods,

schools, etc.)

• Diverse segments of the African American community
• Business and corporate leaders
• Elected and public officials
• Tampa Bay Rays
• Economic and business development community
• Philanthropic leaders
• Local and national developers
• And other

Current Pipeline of Opportunity Pathway Programs

Art as Economic Engine

Barriers to Collaboration

WE SEE AS CHIEF BARRIERS:

• Structural racism and the illusion of

inclusion

• Risk that future Mayoral administrations

will not support inclusion

• Uncertainty about the footprint of the

site, pending the Rays’ decision

• Erosion of will as time elapses
• Lack of organizational capacity
• Pushback in public discourse

WE WILL ADDRESS BARRIERS BY:

• Inclusively planning
• Actively listening
• Broadly communicating
• Iterating with confidence
• Modeling success from other

communities

Next Steps IMMEDIATE (30 Days)

• Debrief with extended team
• Share conceptual strategy

with the Mayor

100 Days

• Develop 9-month timeline
• Develop and begin implementation of a community education and engagement

campaign (e.g., racial & economic history, FAQ, listening cafes)

• Present and court buy-in from key stakeholders
• Build initial framework for development authority
• Draft RFP for inclusion
• Request budget from public partners
• Identify replicable models for redevelopment
• Begin identifying local and national developers

365 Days

• Finalize legal framework
• Establish development authority
• Select administrative team
• Cement funders collaborative
• Secure points-of-integration in relevant plans and funding programs
• Build relationships and share knowledge with local and national developers

who value inclusion

• Make strategic decisions and prepare to issue RFP