Speaker: David Allison, President, Braun/Allison Inc. CONTEXT The - - PowerPoint PPT Presentation

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Mar 28, 2023 365 likes •655 views

Speaker: David Allison, President, Braun/Allison Inc. CONTEXT The Perfect Storm Five root causes of the marketing revolution First, Build Good Things A great product is essential Sell The Truth The rise of marketing journalism A Stadium of

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Speaker: David Allison, President, Braun/Allison Inc.

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CONTEXT

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The Perfect Storm

Five root causes of the marketing revolution

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First, Build Good Things

A great product is essential

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Sell The Truth

The rise of marketing journalism

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A Stadium of Enthusiastic Fans

A brand new analogy

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It’s Not Just What You Say, It’s How You Say It

Writing & design are the new secret weapons

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Replacing the Funnel with a Hose Why you want fewer sales leads

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EXAMPLES

SLIDE 14 Landing Page: 3 – 4 image slideshow with rotating captions. Click to enter. Home Page / Main Navigation: Scrolling navigation. Large buttons for ease of use & visual impact. Secondary Navigation: Scrolling navigation allows for multiple levels of content. Back button and site path populate. Information Page : Allows for large image or copy blocks. Links to other sections within site.

SLIDE 15 Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E. OPEN TO BELOW OPEN TO BELOW ELEV DN TEL DN UP DN FREIGHT ELEV UNIT L1 BASEMENT MEZZANINE 4,112 sq ft (approx.) Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E. Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E. #200 #203 #205 ELEV DN UP DN UP ELEV FREIGHT ELEV UNIT 203 SECOND FLOOR 2,234 sq ft (approx.) LEASED LEASED NOTICES CALENDAR REFERENCES SERVICE REQUEST DIRECTORY F R I D A Y , M A R C H 1 1 , 2 0 1 0 Lobby Renovations Ongoing Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, aperiam, eaque ipsa quae ab illo inventore P O S T E D B Y P H I L A T 4 : 3 2 8 7 C O M M E N T S Vestibulum id ligula porta felis euismod semper. Etiam porta sem malesuada magna mollis euismod. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. T U E S D A Y , M A R C H 1 4 , 2 0 1 1 Elevator Repair Update Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, aperiam, eaque ipsa quae ab illo inventore P O S T E D B Y P H I L A T 4 : 3 2 8 7 C O M M E N T S TENANT NOTICES

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NOTICES CALENDAR REFERENCES SERVICE REQUEST DIRECTORY BACK TO MAIN SITE

SLIDE 16 About Beljan Homes Masterplan Sylvancroft Ten The Original Archive REGISTER HERE STONY PLAIN RD NW G R O A T R D N W VILL GLENORA POINT 127 ST NW 128 ST NW CONNAUGHT DR NW STONY PLAIN RD NW G R O A T R D N W VILL GLENORA POINT 127 ST NW 128 ST NW CONNAUGHT DR NW STON ON ONY Y PLAIN N RD D NW G G R R O O A A T T A A R R D D N N W VIL GLENORA A POINT 127 7 ST T NW 128 8 ST T NW CONNAUGHT T DR R NW An opportunity that only comes around once every hundred years. Just ten lots available. Beljan Development and The House Company are creating a collection of original homes on the grounds of the Sylvancroft Estate, just off Stony Plain Road, Edmonton. About Beljan Homes Masterplan Sylvancroft Ten The Original Archive

Ten original thoughts for ten original thinkers.

Hidden in the trees for 100 years, this is a unique corner of Edmonton’s heritage. Beljan development believes that it can set the standard for new homes in the city for the next generation. There are just ten lots available here, eight for new original homes and the two which make up the existing Sylvancroft Mansion.

SLIDE 17 .0” YOU GOT TO GET IT WHILE YOU CAN. JANIS JOPLIN | SINGER-SONGWRITER evexperience.com/first I DECIDED TO START ANEW, TO STRIP AWAY WHAT I HAD BEEN TAUGHT. NEW CONDOS FROM STUDIO TO 2 BED PLUS DEN. 403.263.8144 DEVELOPED BY FRANK LLOYD WRIGHT | ARCHITECT THE ART OF START MARK TWAIN | AUTHOR THE WORLD OWES YOU NOTHING. IT WAS HERE FIRST. I JUST SHAKE THE BUILDINGS OUT OF MY SLEEVES. GEORGIA O’KEEFE | PAINTER

THE NEW CALGARY

evexperience.com/first

FRANK LLOYD WRIGHT | ARCHITECT THE ART OF START I JUST SHAKE THE BUILDINGS OUT OF MY SLEEVES.

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HOW?

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Explain Yourself What are you trying to do here?

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Pick Your Friends Precisely New standards for audience definition

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Big, Deep and Wide Stories build a strong foundation

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Paris Hilton or Dan Rather How to determine your brand personality

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Packed With Facts The marketing journalism approach to websites

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Something Old. Something New. Why a blended media approach makes sense

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My Prospects Don’t Use Social Media.

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The Golden Rule of Social Media The one thing every marketer needs to know

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Speaker: David Allison, President, Braun/Allison Inc.