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Social Media Strategy and The Power of Ambassadors Lucy Vincent | - - PowerPoint PPT Presentation
Social Media Strategy and The Power of Ambassadors Lucy Vincent | - - PowerPoint PPT Presentation
Social Media Strategy and The Power of Ambassadors Lucy Vincent | The Royal Mint lucyvinsta @LucyRV Agenda About Me & My Role Social Strategy Ambassadors 1. Goals Acquisition / Quality Retention Customer Service Drive Traffic
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- 1. Goals
Quality Customer Service Acquisition / Retention Drive Traffic Increase Brand Awareness Increase Engagement Inform / Increase Conversions
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- 2. Metrics
Followers Likes / Comments / Shares
Impressions
Sentiment Response Times Sessions
Conversions
Sign Ups
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- 3. Personas
Who Are They?
Demographics New Existing
What Do They Want?
Educational Content Entertainment New Products
Where Are They?
Facebook Instagram Twitter LinkedIn
What Do They Like?
Video Infographics Interviews
What Tone of Voice?
Playful Corporate Informative Entertaining
When Do they Browse?
Commuting Late Evening Lunchtime Weekends
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- 4. Voice
Persona: Trend Follower Language: Playful In line with theme Purpose: Inform & Entertain Tone: Fun In control
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- 4. Voice
Corporate / Factual
Persona: Investor / Job Seeker Language: Corporate Purpose: Inform Tone: Serious and Factual
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- 4. Voice
Persona: Any Language: In line with original post Purpose: Acknowledge and Humanise Tone: In line with original post
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- 5. Competition
Voice Channels Content
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- 6. Tactics
Content & Creative Paid Activity Organic Activity Influencers Teasers & RYI
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- 6. Tactics
Teasers & RYI
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- 6. Tactics
Teasers & RYI
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- 6. Tactics
Influencers
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- 7. Planning
Date Post Creative Campaign Platform
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- 7. Planning
Reactive Opportunities
Wider Schedule
Twitter Instagram LinkedIn Facebook
Product Posts: 3 x Com Coin 2 x Gifting 2 x Historics Non Product: 1 x BTS 3 x Stories Product Posts: 3 x Com Coin 2 x Gifting 2 x Historics Non Product: 1 x BTS 3 x Stories Daily Trends Feed Posts: 1 x Com Coin 1 x Gifting 12 x Historics Stories: 2 x Com Coin 2 x Gifting 2 x Historics Jobs: Vacancies Brand: 2 x BTS 1 x Interview Awards Industry News
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- 8. Execution
Customer Service Monitor Internal Comms Engage
Reactive Opportunities
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- 8. Execution
Reactive Opportunities
Reactive Opportunities
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- 9. PCA
Assess Optimize Implement
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Ambassadors
I n d i v i d u a l s w h
- l
- v
e y
- u
r b r a n d a n d /
- r
h a v e a p e r s
- n
a l i n t e r e s t i n y
- u
r p r
- d
u c t
- r
s e r v i c e , a n d a r e willing to amplify your messaging without monetary payment
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Ambassadors
Royal Mint Ambassadors
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Conclusion
Royal Mint Ambassadors
Social Media
Listen Engage Report Be Creative
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