social media strategy and the power of ambassadors
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Social Media Strategy and The Power of Ambassadors Lucy Vincent | - PowerPoint PPT Presentation

Nov 22, 2022 •227 likes •458 views

Social Media Strategy and The Power of Ambassadors Lucy Vincent | The Royal Mint lucyvinsta @LucyRV Agenda About Me & My Role Social Strategy Ambassadors 1. Goals Acquisition / Quality Retention Customer Service Drive Traffic

  1. Social Media Strategy and The Power of Ambassadors Lucy Vincent | The Royal Mint lucyvinsta @LucyRV

  2. Agenda About Me & My Role Social Strategy Ambassadors

  3. 1. Goals Acquisition / Quality Retention Customer Service Drive Traffic Increase Increase Engagement Inform / Brand Increase Awareness Conversions

  4. 2. Metrics Followers Likes / Sign Ups Comments / Shares Conversions Impressions Sessions Sentiment Response Times

  5. What Do They Want? 3. Personas Where Are They? Educational Content Entertainment Facebook New Products Instagram Who Are They? Twitter LinkedIn Demographics New Existing What Do They Like? Video What Tone of Voice? When Do they Infographics Interviews Browse? Playful Corporate Commuting Informative Late Evening Entertaining Lunchtime Weekends

  6. 4. Voice Persona: Trend Follower Language: Playful In line with theme Purpose: Inform & Entertain Tone: Fun In control

  7. 4. Voice Persona: Investor / Job Seeker Corporate / Language: Factual Corporate Purpose: Inform Tone: Serious and Factual

  8. 4. Voice Persona: Any Language: In line with original post Purpose: Acknowledge and Humanise Tone: In line with original post

  9. 5. Competition Voice Channels Content

  10. 6. Tactics Content & Creative Paid Activity Organic Teasers Activity & RYI Influencers

  11. 6. Tactics Teasers & RYI

  12. 6. Tactics Teasers & RYI

  13. 6. Tactics Influencers

  14. 7. Planning Date Post Creative Campaign Platform

  15. 7. Planning Facebook Twitter Instagram LinkedIn Reactive Opportunities Wider Product Posts: Feed Posts: Product Posts: Jobs: Schedule 3 x Com Coin 1 x Com Coin 3 x Com Coin Vacancies 2 x Gifting 1 x Gifting 2 x Gifting 2 x Historics 12 x Historics 2 x Historics Stories: Non Product: Non Product: Brand: 2 x Com Coin 1 x BTS 1 x BTS 2 x BTS 2 x Gifting 3 x Stories 3 x Stories 1 x Interview 2 x Historics Daily Trends Awards Industry News

  16. 8. Execution Engage Internal Comms Customer Service Reactive Opportunities Monitor

  17. 8. Execution Reactive Opportunities Reactive Opportunities

  18. 9. PCA Assess Optimize Implement

  19. Ambassadors a e a v h o r / n d a d a n b r r o u y v e l o o w h s a l d u v i d i I n p e r s o n a l i n t e r e s t i n y o u r p r o d u c t o r s e r v i c e , a n d a r e willing to amplify your messaging without monetary payment

  20. Ambassadors Royal Mint Ambassadors

  21. Conclusion Listen Social Royal Mint Be Creative Engage Ambassadors Media Report

  22. Thank you! Any Questions?

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