Social Medias Impact on Planned Giving Marketing Communi unication - PowerPoint PPT Presentation

Nov 25, 2023 •233 likes •413 views

Cows on Parade - Chicago 1999 Ron Burns Social Medias Impact on Planned Giving Marketing Communi unication R n Rev evolut ution 1 st 3g phone 2001 Facebook 2004 YouTube 2005 1 st iPhone/smartphone June 2007 1 st iPad April 2010 Inf

Cows on Parade - Chicago 1999 – Ron Burns Social Media’s Impact on Planned Giving Marketing
Communi unication R n Rev evolut ution 1 st 3g phone 2001 Facebook 2004 YouTube 2005 1 st iPhone/smartphone June 2007 1 st iPad April 2010
Inf nflue uenc nce o e of Social M Media as a a major c communi unication c n channe nnel
How to incorpo porate t e the new ew t techno nology i into y your m marketing ng plan? Direct mail appeal to your supporters based upon age wealth and affinity. Donor testimonials • Success driven impact mission stories • Simple appeals for bequest and charitable • gift annuities .
Coordinated social media campaign • 70% of our target audience have Facebook accounts • Facebook look alike modeling helps us acquire new bequest supporters outside of our donor base. • Affinity factors help us understand our supporters interests better • Travel, wine, cooking, political news junkies, and pet lovers.
Coordinated images across channels reflecting actual supporters. • Target the average Facebook member • 63 year old female.
Results Re February 2019 DM promotion Mailed 3 rd week of February • Received 1 st mail responses mid March - 24 • February 2019 Social Media promotion (same audience) Initiated mid February • 337 social media requests • 10 requests for CGA proposals • Annual double digit growth from 2011 to 2018 Annual bequest commitments -8 Million to 45 million Annual donor engagements - 600 to 2500
Resour urces es • HSUS PG Website: www.humanesociety.org/legacy • Sample Bequest Language and Newsletters • Books • Donor Centered Fundraising – Penelope Burk • Donor-Centered Planned Gift Marketing – Michael J. Rosen, CFRE • The Stelter Company
Ques estions ns smaughan@humanesociety.org ddefuniak@humanesociety.org

Download Presentation

Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

PLANNED GIVING Sunny R. Sandos, J.D. Executive Director of Planned Giving November 14, 2016

PLANNED GIVING Sunny R. Sandos, J.D. Executive Director of Planned Giving November 14, 2016 What is planned giving? Planned giving is the process of donating planned gifts. A planned gift is a contribution that is arranged in the present

291 views • 8 slides

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media Movement Marketing Tools Local Resources and Promotion Ma Mark rket eting ing St Stra rate tegy gy WHY IS MARKETING IMPORTANT?

535 views • 18 slides

Social Media Marketing Create impact through engagement. At Insight Marketing we facilitate, plan

Social Media Marketing Create impact through engagement. At Insight Marketing we facilitate, plan and implement strategic marketing plans and campaigns for businesses and non-profit organizations of all size. We have a unique relationship with

465 views • 35 slides

Social Media for Business July 28, 2009 What is it? Social media marketing also known as social

Social Media for Business July 28, 2009 What is it? Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and

478 views • 10 slides

Healthcare, Halloween and the Impact of Social Media February 2019 Background Rebecca Sesler

Healthcare, Halloween and the Impact of Social Media February 2019 Background Rebecca Sesler Saint Lukes Health System, Chief Marketing Officer Centralized, In-house Agency Media Relations, Social Media, Digital Media, Online

815 views • 60 slides

Planned Giving: Strategies for Potential Donors By: Benjamin T. Branche, Esq What is Planned

Planned Giving: Strategies for Potential Donors By: Benjamin T. Branche, Esq What is Planned Giving? A method of giving that enables philanthropic individuals to make larger gifts than they may based on their annual income. A major gift

193 views • 18 slides

The New Emergence of Social Media Marketing and Customer Empowerment About Me . One of the

The New Emergence of Social Media Marketing and Customer Empowerment About Me . One of the first employees (#6!) at Mashable Author of the widely popular social media marketing book, The New Community Rules: Marketing on the Social Web

382 views • 21 slides

Small Business Marketing: Social Media ALLIE CAMPBELL OUTSIDE THE BARREL MARKETING WHY

Small Business Marketing: Social Media ALLIE CAMPBELL OUTSIDE THE BARREL MARKETING WHY SOCIAL MEDIA? FIRST STEPS SCHEDULING Agenda BOOSTS & ADS QUESTIONS Why Social Media? Easy access to customers Boost SEO &

294 views • 15 slides

Operationalizing Social Media - How SAP Replicated its Successful Social Media Processes Across

Operationalizing Social Media - How SAP Replicated its Successful Social Media Processes Across the Globe Todd Wilms Sr. Director, Social Media Audience Marketing, SAP What are the most frustrating challenges to social media marketing

141 views • 12 slides

Planned Giving THE MAKING A WHAT IS IT RESOURCES CHALLENGE PLAN T h e B a s i c s PLANNED

9/24/2018 Planned Giving THE MAKING A WHAT IS IT RESOURCES CHALLENGE PLAN T h e B a s i c s PLANNED GIVING Planned Giving What is it? Checking, 1% Furniture, 5% Savings, 2% 2nd Home, 13% Investments, 3% THE MAKING A IRA, 26% WHAT

495 views • 11 slides

Social Media and YOU The Benefits! Presented by Marci Rosenblum Social Media Marketing

Social Media and YOU The Benefits! Presented by Marci Rosenblum Social Media Marketing Strategist Why Social Media? Whether you are part of a nonprofit, small, medium, or giant business, or are an individual entrepreneur, your competitors and

180 views • 15 slides

Digital Marketing & Digital Marketing & Social Media Social Media Ian Clear Ian Cleary

Digital Marketing & Digital Marketing & Social Media Social Media Ian Clear Ian Cleary www.razorsocial.com @IanClear @IanCleary Agenda Agenda Overview of Digital Marketing Building a Digital Marketing Strategy Growing

1.9k views • 128 slides

Why Planned Giving? Rev. Ed Bailey Executive Director, UMFWPA Three Areas to Discuss:

Why Planned Giving? Rev. Ed Bailey Executive Director, UMFWPA Three Areas to Discuss: Todays giving environment What planned giving is and the need for it How to incorporate planned giving in your church Setting the Stage People

303 views • 27 slides

Presentation 2a Social media effectiveness and return on investment Get Media Smart social

Presentation 2a Social media effectiveness and return on investment Get Media Smart social media 2 Social marketing to promote products A market research case study shows how three different consumer brands have used social marketing to

400 views • 21 slides

Social Media Influencer Marketing Emily Baillie & Arienne Parzei Emily Baillie Social Media

Social Media Influencer Marketing Emily Baillie & Arienne Parzei Emily Baillie Social Media Instructor, McMaster University & Humber College Advisor, Compass Content Marketing Member, Canadian Marketing Association Hootsuite Global

763 views • 36 slides

Welcome Internet Marketing & Social Media Guest Speaker: Gregory Born Internet marketing

Welcome Internet Marketing & Social Media Guest Speaker: Gregory Born Internet marketing social media A recent study states that one quarter of the worlds population uses social media. This means that 1,730,000,000 people are posting,

726 views • 15 slides

Does Size Matter? The Impact of Body Perfect Ideals in the Media Helga Dittmar Dublin,

Does Size Matter? The Impact of Body Perfect Ideals in the Media Helga Dittmar Dublin, 13th April 2010 Why worry? Media models body size versus reality Gap between body ideal actual body Exposure unavoidable (3,000+ ads a

570 views • 38 slides

January 2019 To be a true learning community , all members must exchange information, ideas,

By: Tracie N. Babb, Ph.D. Scholarship of Excellence in Teaching January 2019 To be a true learning community , all members must exchange information, ideas, and opinions. If you do not take steps to ensure all students participate, only a

382 views • 11 slides

Auditing Social Media Jennifer Terry, Market Development Consultant Objectives Gain a better

Auditing Social Media Jennifer Terry, Market Development Consultant Objectives Gain a better understanding of the social media and the business risks associated with it Understand the impact of social media and the associated risks to your

574 views • 42 slides

William E Chavey MD, MS Associate Professor Service Chief Department of Family Medicine

Life: Posted! Social Media and Its Impact on the Modern Family William E Chavey MD, MS Associate Professor Service Chief Department of Family Medicine University of Michigan President and Founder, Emmaus Health Cut to the chase! Ultimate

324 views • 16 slides

Sh Should ld We e Seek Seek f for or Educational Impact of of Research ch Articl cles s

Sh Should ld We e Seek Seek f for or Educational Impact of of Research ch Articl cles s in Social M Media Metrics? Ashraf Maleki Graduate at Scientometrics University of Tehran (Iran) @ashrafmaleki malekiashraf68@gmail.com Diverse

300 views • 17 slides

Wastewater Treatment Plant Upgrades 2020 SRF Project Plan Public Hearing Presentation July 14,

City of Cheboygan Wastewater Treatment Plant Upgrades 2020 SRF Project Plan Public Hearing Presentation July 14, 2020 1 PURPOSE OF THE PUBLIC HEARING Present State Revolving Fund (SRF) Project Plan Provide a forum for Community

945 views • 22 slides

S Mediation & Insolvency a Natural Match Heavily utilized in US insolvency matters

The Emergence of Mediation as a Tool in Cross-Border Cases R3-Insol Europe Joint Conference 2017 London May 19, 2017 S Mediation & Insolvency a Natural Match Heavily utilized in US insolvency matters Resolution of discrete

344 views • 15 slides

B Q EDITED BY PROCEDURE DEPARTMENT Taking Advantage of Second Chances: Considerations and

B Q EDITED BY PROCEDURE DEPARTMENT Taking Advantage of Second Chances: Considerations and Strategies for IRS Post- Appeals Mediation CHUCK HODGES AND ADITYA SHRIVASTAVA Post-Appeals mediation is generally most effective when the parties

288 views • 6 slides