Slow Food? an international eco-gastronomic, member- supported, - - PowerPoint PPT Presentation

• an international eco-gastronomic, member-

supported, non-profit organization

• founded in 1989 to counteract fast food and

fast life and promote local sustainable food

• a grassroots network whose supporters

are linking the pleasure of good food with a commitment to their community and the environment

What is

Slow Food?

more than 100,000 members in 160 countries that make up 1,300 convivia, as well as schools, hospitals, institutions and local authorities, together with 2,000 food communities, 1,000 cooks, 400 academics and 1,000 students and young producers from 160 countries, that represent and participate in Terra Madre Hundreds of schools, hospitals, local authorities and other

• rganizations who work with us

The Slow Food

Network:

What does Slow Food do?

• Defends our right to pleasure
• Promotes good, clean, and fair food
• Supports local food

To do so Slow Food:

• connects producers and co-producers
• educates consumers and children
• protects food biodiversity
• rganizes events and develops campaigns
• fosters network-building and exchanges

good

What kind of food is Slow?

+ clean + fair = sustainable quality food

good

it tastes and gives us pleasure to eat it

clean

the way it’s produced respects the environment, animal welfare and our health

fair

accessible prices for consumers and conditions and pay for small-scaleproducers

Slow Food is a cultural association supporting local communities so that they can make of their own gastronomic heritage an engine for sustainable development.

Local Communities,

Global Results

 Lack of consciousness about its potential and value;  It’s non-replicable;  The result of a complex and long interaction between man and the environment;  Unique food traditions (breeds, varieties, know- how);  Comparative advantage (outside the mere competition on price);  Protect food biodiversity;

Gastronomic Heritages an unexploited resource

Key concepts (overlapping)

REPUTATION Slow (Maintained over time) Minimum standards (shared definition of quality) Branding (local, national, international markets) TRUST Stregthening bidning social capital; Strengthening bridging social capital; Building network of like- minded stakeholders; Buildind networks of key stakeholders;

Can we move beyond this?...

…Or this?

Trust + Reputation

producers Chefs consumers

Hospital ity service

Protecting Food Biodiversity

Presidia

• created in 2000
• projects to support groups
• f small-scale producers of

selected Ark of Taste foods

• There are over 500 projects

worldwide

Ark of Taste

• created in 1996
• catalogues foods at risk of

being wiped out by the industrialized food system 900 foods listed worldwide

• today around 5000 products

are on the Ark

POŽEGAČA PLUM SLATKO

Slow Food presidium(BiH)

 Started as a home-made recipe;  5 women involved;  Lont-term planning (small financial support);  From home-made to artisan!  Production steadily increased from few jars, to 5,000;  Significant contribution to the livelihood of the producers + fruit producers (50);

Short production chain

• Farmers’ markets such as the Slow Food Earth

Markets

• Chef Alliance

Alternative distribution systems reducing the distance from field to table, bringing producers closer to co-producers

Foça Earth Market (TK)

 A monthly event to promote local edible greens & women’s knowledge (2011);  A weekly market with 15 producers (2012);  A food laboratory to process jams and preserves to be sold in local restaurants and shops (2105);

Events

Slow Food organizes events all over the world to showcase quality products, to bring producers together with consumers and to create opportunities for food and taste education. The events range from neighborhood dinners to national or international fairs such as :

Salone del Gusto, Italy Slow Fish, Italy Cheese, Italy Yokohama Fair, Japan Eurogusto, France Slow Food Fair of the Good Taste, Germany Algusto, Spain

• A network launched by Slow Food to bring together sustainable farmers,

fishermen and breeders with cooks, researchers and academics and youth

• A collaborative, multi-disciplinary approach to improve the food system

through opportunities for meeting and knowledge exchange

• A platform to promote small scale, artisan production of quality food
• An alternative to the dominant food and seed multinationals and the

standardization of taste.

• An expression of every person’s and people’s right to food sovereignty

www.terramadre.org

Terra Madre is

Education the Slow Way

• food and taste education programs, including ‘Journey to the Origins of Taste’
• school gardens
• producer visits
• classes and conferences
• Dream Canteen programs for schools and other institutions

www.slowfood.com/education

… an approach that allows children and adults to understand

food, how it’s made, by who and where it comes from

Campaigns and Communication

• launches campaigns:

Raw Milk Cheese; Slow Fish; No GMOs, Stop Landgrabbing, Dream Canteen

• edits a wide range of

publications: books, magazines, newsletters

• offers constantly updated

news and information at www.slowfood.com

To raise public

awareness

Slow Food: