SipDown Red A SipDown | Product Vision Promote safe drinking - PowerPoint PPT Presentation

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SipDown | Product Vision Promote safe drinking Active feedback through real-time tracking Vision Initial Design Product Contract Risks Next Steps

SipDown | Initial Design Wristband Breathalyzer Cumbersome to use Image of wristband here Inaccurate results 20 minute delay before BAC output Vision Initial Design Product Contract Risks Next Steps

SipDown | Product Contract Customer Need Product Attribute Engineering Specifications Discrete design Thickness < ¼ inch thick Blends in with existing cup accessories Expandable to fit Expandable 3in. ± 1 in. different cups Diameter Reusable Washable Water resistant material Enclosed electronics Indirect Input Rate of Measures volume change with cup Device Consumption rotation Vision Initial Design Product Contract Risks Next Steps

SipDown | Mockup Vision Initial Design Product Contract Risks Next Steps

SipDown | Risk 1 How effectively can we detect when and how much beverage is consumed? • Gyroscope • Force sensors Vision Initial Design Product Contract Risks Next Steps

SipDown | Risk 1 How effectively can we detect when and how much beverage is consumed? • Gyroscope • Force sensors • Rough estimate of alcohol consumed • Feeling: Good, getting tipsy, or stop drinking immediately Vision Initial Design Product Contract Risks Next Steps

SipDown | Risk 2 How can we make this device discrete ? Form Factor + Feedback • Concealed design • Adjustable diameter • Visual feedback over audio and haptic feedback Vision Initial Design Product Contract Risks Next Steps

SipDown | Next Steps Ethanol Conceal sensors to Companion electronics distinguish app between drinks Vision Initial Design Product Contract Risks Next Steps

SipDown | Pricing Beachhead Market Target Price: College students and $20 concerned parents would purchase this product online or at a local convenience store. Vision Product Contract Product Contract Risks Next Steps

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