Silver B Why do we need one? ! ! 14% increase in US snack bar sales - - PowerPoint PPT Presentation

silver b why do we need one
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Silver B Why do we need one? ! ! 14% increase in US snack bar sales - - PowerPoint PPT Presentation

Silver B Why do we need one? ! ! 14% increase in US snack bar sales in 2010 ! ! More control over ingredients for health and allergies ! ! 250,970 tons of snack bars consumed in the US in 2010 (Euromonitor International) What does it do? ! !


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SLIDE 1

Silver B

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SLIDE 2

Why do we need one?

!! 14% increase in US snack bar sales in 2010 !! More control over ingredients for health and allergies !! 250,970 tons of snack bars consumed in the US in 2010

(Euromonitor International)

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What does it do?

!! Takes in solid ingredients and a binder !! Assembles them into a cereal bar !! Requirements:

!! Fast !! Simple to operate !! Easy to clean

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What else is like it?

Product Coffee maker Bread machine Slow cooker Bar maker Counter space 90-120 in.2 100-250 in.2 170-230 in.2 <~200 in.2 Volume 1200-2000 in.

3

1500-3000 in.3 1800-3700 in.

3

<~2500 in.3 Price $25-200 $50-250 $30-130 <~$150

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Making Snack Bars Fast

Chilling method:

1.! Heat binder (honey) 2.! Mix solid ingredients

with binder

3.! Form into bar 4.! Chill in freezer

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Liquid Heater

!! Heats liquid ingredients to make less viscous !! Tested thermal strip to heat honey

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Mixer

!!

Wet and binding ingredients combined

!!

Experimented with horizontal and vertical mixing

!!

Moving parts require cleaning

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SLIDE 8

Shaper

!!

Compress bar before chilling

!!

Extrusion is simpler than compacting!

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SLIDE 9

Chiller

!! Chill mixture until solid !! Chill quickly in small volume !! Use existing freezer technology

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The Future of Go-Bar

!! Different recipes: ability to handle

difficult ingredients

!! Self cleaning: reduce the amount

  • f work of the user