Sheffield 4 May 2017 @GlobalCompactUK #GlobalGoalsUK Global Goals - - PowerPoint PPT Presentation

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Sheffield 4 May 2017 @GlobalCompactUK #GlobalGoalsUK Global Goals - - PowerPoint PPT Presentation

Nov 17, 2022 266 likes •619 views

Sheffield 4 May 2017 @GlobalCompactUK #GlobalGoalsUK Global Goals = Good Business looking for Oreos! David Schofield Group Head of CR Aviva 3 Making a profit is not our purpose. Our purpose is to provide a benefit to society.

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Sheffield

4 May 2017 @GlobalCompactUK #GlobalGoalsUK

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Global Goals = Good Business ‘looking for Oreos!’

David Schofield Group Head of CR Aviva

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3

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“Making a profit is not our purpose.

Our purpose is to provide a

benefit to society.

If we do this well, we’ll make a

profit.”

Mark Wilson, Aviva CEO

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DEFY UNCERTAINTY

Our higher social purpose

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Our values

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Organising framework Join the dots

SDGs – What and how

No more paralysis of analysis Global consensus

  • n priorities

within the ‘system’

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Pick & Mix (integrate)

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Pick & Mix (integrate)

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Some examples of SDGs in action

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SDG1 No Poverty - Access

10x via Digital Disruption?

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SDG8 Decent Work & Economic Growth - Human Rights

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https://www.youtube.com/watch?v=j-f11bTbzA8

SDG8 Decent Work & Economic Growth - Fair Pay

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SDG9 Infrastructure & SDG 13 Climate Action - Transition to Low Carbon

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All SDGs – Sustainable Finance

Risk isn't a dirty word - but its

  • nly half

the story

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To the question is “How do we align business and the Goals?” The Goals have aspirations for the $150 billion development budget. But we’ve got to mobilise the $300 trillion of capital in the financial markets. We’re trying to illuminate a stadium with a candle – when there’s a huge set of floodlights

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“I want my pension to create a world I want to retire into”

Aviva Customer

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The SDG issues increasingly matters to consumers

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https://vimeo.com/189765056

Reaching consumers is key

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Customer & Employee impact

30% uplift in Trust 24% uplift in Consideration to Purchase 62 % more pride in Aviva

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Make money

Sweet Spot

Do Good

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Make money

Sweet Spot

Do Good

Forget the

  • pposition –

find the creative tension that drives innovation and differentiation

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Win Win Win

Aviva

Sweet Spot

Customer Society

This is not best done in the CR dept! Toss the ball

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https://www.youtube.com/watch?v=GoUNXkiTcMc

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Sweet Spot Who else can help – partnership

Bringing your strengths to the team

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Make money

SDGs - Joining the dots to your purpose

Do Good

SDGs = opportunity to join the dots to your purpose And grow your business Sustainably

Global Goals = Good business What’s your unique contribution?

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Agile small business innovation - Sweet Spot

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Creates value

  • r reduces

risk/costs for your

  • rganisation

Your Sweet Spot How can the SDGs reconnect you to your purpose and help grow the business?

Good for your Customers Contributes to SDG’s

Win Win Win

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Thankyou

We hope you are feeling inspired.

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Sheffield

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